1. Samsung Win When You’re Singing campaign.
Experiential promotion (performance stage, leaflets, branded uniforms, mobile stage and song sheets).
Chelsea fans sing into the mic on our stage outside Stamford Bridge to win 1 0f 3 Samsung prizes.
Result: 2007 ISP highly commended for best experiential campaign. Rated +7 (highest being 8) by all Leo Burnett CD’s worldwide.
2. WWYS Website.
All fans performances were uploaded to our WWYS website where they could be viewed and entered into our search
for the Chelsea Chanters promotion to win the chance to sing on the last game of the season at Stamford Bridge.
Visit http://www.samsungfootball.net/index.aspx for more information.
3. A5 leaflet
Lenticular posters
Poster
Samsung New Signing.
We built football soccer skill cages in shopping centers around the country where the public could play keep uppy to win
prizes and become Samsung’s new signing. All videos were uploaded to our website to view and enter the promotion. Experiential activity