How to Outsmart Your PPC Competition

•

0 gostou•245 visualizações

http://www.pointit.com - This presentation covers the elements of piloting a successful PPC campaign while getting ahead of your competitors. You'll learn how to bid on branded terms, trademark policy issues, and tools we recommend.

Tecnologia Negócios

How to Outsmart Your PPC Competition

Jon Lisbin – Founder
Maria Nikishyna – Sr. Client Manager

December 16th, 2009

About Point It
Presentation Agenda

• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• PPC & SEO
• 12 team members, 40+ yrs
of SEM experience
• Servicing clients across all
verticals and revenue
models

Competitive Intelligence
Presentation Agenda

Today’s Agenda
Presentation Agenda

• Bidding on Branded Terms: Yours and Theirs

• Google, Yahoo, Bing Trademark Policies

• Whitehat, grayhat, blackhat PPC

• Tools we recommend

Your Branded Terms
Presentation Agenda

Why bid on your branded terms?

• Drive other listings lower on the page
• Ensure you have the correct messaging
• Drive traffic to the right landing page
• Capture misspells
• Avoid Affiliate Arbitrage
• Branded terms are usually cheap

Branded TermsAgenda
Presentation - Mispells

Presentation Agenda
Search Engine Trademark Policies

How Does it Look?

Paid Results
Organic results

Page 8

Do you want their branded terms?

Page 9

Competitive Tools
Presentation&Agenda
Coverage Rank
Jan 09

Competitive Tools
Presentation&Agenda
Coverage Rank
Feb 09

Competitive Tools
Presentation&Agenda
Coverage Rank
Mar 09

Competitive Tools
Presentation&Agenda
Coverage Rank
Apr 09

Competitive Tools
Presentation&Agenda
Coverage Rank
May 09

Competitive Tools
Presentation Agenda
Budget Comparison

Competitive Tools
PresentationSEO
PPC VS
Agenda

Competitive Tools
Presentation Agenda
Spyfu KW Overlap

Competitive Insights
Presentation Agenda
Compete.com

Competitive Insights
Presentation Agenda
Google Apps for Salesforce

Competitive Tools
Presentation Agenda
GA Network Location Report

Free Tools
Google and Yahoo Alerts –
Competitor insights that you may have
otherwise overlooked and not been aware of.

Keyword Typo Generator –
Great for creating misspells of branded terms.

Paid Tools

• Compete.com – Free Trial, Pricing starts at
$199/month.
• AdGooroo.com – Depends on the # of
keywords you monitor. Trademark monitoring
is more expensive.
• Spyfu.com – Monthly Subscription $59.95,
Annual $395

Q&A

Jon: JonL@pointit.com
Maria: MariaN@pointit.com

Mais conteúdo relacionado

Mais de pointit

Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business. In this webinar you will learn: - What is Pinterest, and why should you care? - The basics of using Pinterest - Optimizing Pinterest for SEO, eCommerce, branding and more - The etiquette of Pinterest and how to build a following

How to Use Pinterest for Business

pointit

New Facebook Advertising Features

pointit

Live Landing Page Reviews

pointit

Top 5 Paid Search Strategies in a Down Economy

pointit

Search Engine Optimization (SEO) 101

pointit

SEO 201 - The Goods

pointit

Amazing PPC Tactics: How to Improve Click-Through-Rates with Google Ad Extens...

pointit

Top 10 Paid Search Marketing Mistakes

pointit

SEO Horror Stories

pointit

Integrating Search & Email Marketing

pointit

From Pandalized to Panda Loved

pointit

Mobile Search and QR Codes

pointit

Landing Page Success Strategies

pointit

Get on the Map: Local Search Optimization

pointit

Demystifying Google's Content Network

pointit

Google Analytics for Marketers and Dummies

pointit

Google Adwords 101

pointit

Facebook Advertising: Who Says it's Wrong to Buy Friends?

pointit

Google Product Ads & Killer Landing Page Tips

pointit

Why the Bing/Yahoo Merger Matters & Holiday PPC Tips

pointit

Mais de pointit (20)

How to Use Pinterest for Business

New Facebook Advertising Features

Live Landing Page Reviews

Top 5 Paid Search Strategies in a Down Economy

Search Engine Optimization (SEO) 101

SEO 201 - The Goods

Amazing PPC Tactics: How to Improve Click-Through-Rates with Google Ad Extens...

Top 10 Paid Search Marketing Mistakes

SEO Horror Stories

Integrating Search & Email Marketing

From Pandalized to Panda Loved

Mobile Search and QR Codes

Landing Page Success Strategies

Get on the Map: Local Search Optimization

Demystifying Google's Content Network

Google Analytics for Marketers and Dummies

Google Adwords 101

Facebook Advertising: Who Says it's Wrong to Buy Friends?

Google Product Ads & Killer Landing Page Tips

Why the Bing/Yahoo Merger Matters & Holiday PPC Tips

Último

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

CNIC Information System with Pakdata Cf In Pakistan

danishmna97

DBX First Quarter 2024 Investor Presentation

Dropbox

JohnPollard-hybrid-app-RailsConf2024.pptx

JohnPollard37

Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...

Orbitshub

Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Six Myths about Ontologies: The Basics of Formal Ontology

johnbeverley2021

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Understanding the FAA Part 107 License ..

Christopher Logan Kennedy

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Victor Rentea

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

sammart93

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

How to Outsmart Your PPC Competition

1. How to Outsmart Your PPC Competition Jon Lisbin – Founder Maria Nikishyna – Sr. Client Manager December 16th, 2009

2. About Point It Presentation Agenda • Launched in April 2002 • Seattle’s largest independent search marketing firm • PPC & SEO • 12 team members, 40+ yrs of SEM experience • Servicing clients across all verticals and revenue models

3. Competitive Intelligence Presentation Agenda

4. Today’s Agenda Presentation Agenda • Bidding on Branded Terms: Yours and Theirs • Google, Yahoo, Bing Trademark Policies • Whitehat, grayhat, blackhat PPC • Tools we recommend

5. Your Branded Terms Presentation Agenda Why bid on your branded terms? • Drive other listings lower on the page • Ensure you have the correct messaging • Drive traffic to the right landing page • Capture misspells • Avoid Affiliate Arbitrage • Branded terms are usually cheap

6. Branded TermsAgenda Presentation - Mispells

7. Presentation Agenda Search Engine Trademark Policies

8. How Does it Look? Paid Results Organic results Page 8

9. Do you want their branded terms? Page 9

10. What your competitors may do Page 10

11. Google Local

12. Blackhat PPC Examples

13. Competitive Tools Presentation&Agenda Coverage Rank Jan 09

14. Competitive Tools Presentation&Agenda Coverage Rank Feb 09

15. Competitive Tools Presentation&Agenda Coverage Rank Mar 09

16. Competitive Tools Presentation&Agenda Coverage Rank Apr 09

17. Competitive Tools Presentation&Agenda Coverage Rank May 09

18. Competitive Tools Presentation Agenda Budget Comparison

19. Competitive Tools PresentationSEO PPC VS Agenda

20. Competitive Tools Presentation Agenda Spyfu KW Overlap

21. Competitive Tools Presentation Agenda Spyfu KW Overlap

22. Competitive Insights Presentation Agenda Compete.com

23. Competitive Insights Presentation Agenda Compete.com

24. Competitive Insights Presentation Agenda Google Apps for Salesforce

25. Competitive Tools Presentation Agenda GA Network Location Report

26. Competitive Tools Presentation Agenda GA Network Location Report

27. Free Tools Google and Yahoo Alerts – Competitor insights that you may have otherwise overlooked and not been aware of. Keyword Typo Generator – Great for creating misspells of branded terms.

28. Paid Tools • Compete.com – Free Trial, Pricing starts at $199/month. • AdGooroo.com – Depends on the # of keywords you monitor. Trademark monitoring is more expensive. • Spyfu.com – Monthly Subscription $59.95, Annual $395

29. Q&A Jon: JonL@pointit.com Maria: MariaN@pointit.com

How to Outsmart Your PPC Competition

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de pointit

Mais de pointit (20)

Último

Último (20)

How to Outsmart Your PPC Competition