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Social Media for Real Estate

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The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.

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Social Media in Real Estate
What is Social Media?
What is Social Media? Networking
What is Social Media? Networking Relationships
What is Social Media? Community Networking Relationships
Why Should I Care?
REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009 photo by Bruno Girinon flickr.com
REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
13 HOURS
13 HOURS The amount of video uploaded to YouTube every minute.
412.3 YEARS
412.3 YEARS The length of time it would take to view every YouTube video.
100,000,000
100,000,000 The number of YouTube videos viewed per day.
3,600,000,000
3,600,000,000 The number of photos archived on Flickr.com as of June 2009. That’s roughly 1 photo per every 2 people on the planet.
1382%
1382% The monthly growth rate of Twitter users from January to February 2009.
3,000,000
3,000,000 The average number of Tweets per day on Twitter.com
5,000,000,000
5,000,000,000 The number of minutes spent on Facebook each day.
1,000,000,000
1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
WHERE DO I BEGIN?
Facebook
Facebook • What is It?
Facebook • What is It? • How will it help me?
Facebook • What is It? • How will it help me? • Pages vs. Profiles
Facebook • What is It? • How will it help me? • Pages vs. Profiles • Who should I be a fan of?
Blogging
Blogging • What is a blog?
Blogging • What is a blog? • How will it help me?
Blogging • What is a blog? • How will it help me? • ActiveRain
Blogging • What is a blog? • How will it help me? • ActiveRain • Your Website
Blogging • What is a blog? • How will it help me? • ActiveRain • Your Website • Getting involved
Blogging • What is a blog? • How will it help me? • ActiveRain • Your Website • Getting involved • Gravatar.com
Microblogging
Microblogging • What is Twitter?
Microblogging • What is Twitter? • How will it help me?
Microblogging • What is Twitter? • How will it help me? • Who do I follow?
Microblogging • What is Twitter? • How will it help me? • Who do I follow? • Twitter as a research tool
Microblogging • What is Twitter? • How will it help me? • Who do I follow? • Twitter as a research tool • TwitterFeed.com
Video
Video • What is YouTube?
Video • What is YouTube? • How will it help me?
Video • What is YouTube? • How will it help me? • House WalkThroughs (demo)
Video • What is YouTube? • How will it help me? • House WalkThroughs (demo) • Blended Search
Real Estate Search
Real Estate Search • Trulia
Real Estate Search • Trulia • Zillow
Real Estate Search • Trulia • Zillow • Google Real Estate Search
NOW WHAT?
Stay Active!
@PoeticSystems •Web Development 281.531.4060 info@poeticsystems.com •Web Marketing www.PoeticSystems.com •Copy Writing •Graphic Design
Thanks, @FriendswoodTX
QUESTIONS?

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