1. JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA A PROJECT ON Indian telecom sector Made by- KANIKA ARORA PARNEET KAUR PUNEET MISHRA RAHUL CHAUHAN JAGMOHAN KUMAR CHANDRA PRAKASH BISHT

2. INTRODUCTION OF TELECOM SECTOR Telecommunications industry deals with the activities and services of electronic systems for transmitting messages through cables, telephone, radio or television. A number of multinational companies have shown their interest to invest in this industry and consequently the prices are reduced, the quality is also improved.

3. TELECOM SECTOR IN INDIA Telecom industry in India has a major role in Indian economy. The Indian government is also enforcing some effective telecom policies and regulations for the infrastructural growth of this industry. Telecom industry in India constitutes some essential telecom services like telephone, radio, television and Internet.

4. PLAYERS OF INDIAN TELECOM

5. COMPETITIVE ANALYSIS (MARKET SHARE AS ON 30/06/2011

7. Vodafone Essar now has operations in 16 circles covering 86% of the India’s mobile customer base, with over 34.1 million customers.

8. Vodafone Essar, under the hutch brand, has been named the

9. Most respected telecom company.

10. Best mobile service in Country

12. Vodafone has partnered with the Essar group as its principal joint venture partner for the Indian Market.

14. Strong ability to manage change and acquisition

16. Maximum Revenue can be generated through 3G Services.

18. Difficult to raise funds because of recession,

20. Post paid services

21. Pre-paid Services

22. Vodafone Handy phone

23. Vodafone PCO

24. Vodafone Office

25. Vodafone Live ! – Internet on mobile

26. Vodafone Mobile connect

27. Vodafone Mobile connect card

28. Mobile Advertising

29. Vodafone handsets

30. Vodafone handy phone

31. Vodafone Business handsets

33. Income

34. Age

35. Service Usage

36. Nature of the Customer

37. Institutional.

38. Sole.

39. Life of the service

41. Home calling cards for family of those professionals who use to work abroad .

42. Rs. 10 recharge for small users.

43. Cheap SMS facility for youths.

45. Hutch as a brand always tried to connect with the consumers in a simple, honest and real manner, while Vodafone is a more young and fun brand. So consumers will see a shift reflecting a more vibrant brand.

46. The “PUG” and the actor Irfan Khan will be retained for the brand promotions.

48. GAP = Expectations – Perception.

49. Two main gaps for Vodafone.

50. Between Consumer expectation and management perception.

53. THANK YOU

54. ENCOUNTER