Growth in m-commerce across the Asia-Pacific region is continuing to stun analysts, with companies looking to seize upon an expected four-fold increase in transactions conducted via smartphones and tablets by 2018. Tyroo will explore the drivers behind Asia's m-commerce boom as well as touching on some of the things brands might have missed in their pursuit of customers in markets like Japan, China and South Korea. These same brands and agencies will hear of why consumers have been quick in their mobile adoption, and what's likely to ensure m-commerce's growth won't be short-lived.