Presentation given to the GfK Group on the evolution of organizational business models and value creation. Using Dell and IdeaStorm as an example of a co-created business model to create new product and service innovations.

1. Exploring Business Models and the Role of Information Technology on Value Creation Paul M. Di Gangi, Ph.D. Assistant Professor of Global Management & Strategy Western Carolina University http://www.flickr.com/photos/29487767@N02/3679164214/sizes/l/

4. Defining its approach to managing value creation3/28/2011 http://www.flickr.com/photos/mglarsen/3963274094/sizes/o/

5. Happens http://www.flickr.com/photos/spursfan_ace/2328879637/

9. Growth of Social Media http://www.flickr.com/photos/mburpee/4624692163/sizes/o/in/photostream/

11. No longer bound by physical boundaries (Wellman et al., 2003) http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/

12. Business Models Evolve http://www.flickr.com/photos/horlik/4350942510/sizes/o

13. 1870s Swift & Company (Teece, 2010) http://www.flickr.com/photos/37177488@N06/5029253582/sizes/o/

14. http://www.flickr.com/photos/puroticorico/441296576/

15. http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/

19. Overarching Finding Complex network of social relationships and dialogue among users and organizations effectively manage the environment. 3PI OA Organizational Agent 3PI 3rd Party Interests Org CM Community Member CM CM OA OA (Teigland et al., 2011) http://www.flickr.com/photos/mikaelmiettinen/3220451269/sizes/o/in/photostream/

20. Social Processes Social processes for the effective development of an idea were required to transfer end user ideas into adoptable ideas for Dell. Users within adopted ideas collaborated to resolve differences in opinion, create consensus, and provide additional information to Dell. http://www.flickr.com/photos/intersectionconsulting/3598356119/

21. Requires both Technical & Social Solutions http://www.flickr.com/photos/briananthonyadams/5224533405/sizes/l/in/photostream/

22. Provide them with a Toolkit Leverage technology to support user and organization communication and engagement. Technology can be used to automate, complement, and guide activities and actions that occur within the community. http://www.flickr.com/photos/jannem/3312115991

23. Engage Lead Users Lead users can represent a subset of the larger community that act as guides and trendsetters that the organization can follow and leverage. http://www.flickr.com/photos/shrinivasap/2396530698/

24. Respond to your Users Ask Questions and Listen! Active participation and dedicated attention to community needs and interests strengthens relational ties and reduces ambiguity. http://www.flickr.com/photos/cizake/4164756091/

25. Let their voices be heard! Recognize, but not necessarily commit, to the opinion of the community. But clearly address these opinions when a decision is made. http://www.flickr.com/photos/hebe/2512086374/

26. Gamble on Transparency Greater expectation of information disclosure and trust between the organization and community. http://www.flickr.com/photos/dicemanic/19743895/

27. Mistakes Happen Learn from them! Don’t get back up on the wall and do the same thing over again. http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/

28. Thank You for Engaging Contact @ pdigangi@gmail.com A copy of these slides is also available @ www.slideshare.com/pmd06c