1. Recruiting Solutions
Getting Started with LinkedIn Career Pages
Setting Up Your Page
LinkedIn Career Pages (LCPs) are a great way to reach
the millions of professionals who use LinkedIn to
research and discover career opportunities. Career
Pages allow you to easily:
• Showcase your employment brand and put your
best foot forward to potential candidates
• Create a personalized candidate experience with
targeted recommendations and content
• Help candidates connect with your company by
following, applying, or finding more information
This guide will walk you through:
• Setting Up Your Page
• Page Features
• Targeted Audiences (Gold and Platinum pages)
• Helpful Tips
• Detailed Specs
For additional questions, email LinkedIn Enterprise
Support at lcshelp@linkedin.com.
You’ll be providing a great candidate experience in no
time. Let’s get started!
Creating A New Page
To create a new page:
1. Go to your company page on LinkedIn:
a. Find your page via LinkedIn search, or enter a
URL of the form http://www.linkedin.com/
company/<companyName>/careers directly in
your browser.
b. If you don’t have a company page, go to
http://www.linkedin.com/companies, click “Add
a company,” and follow instructions.
2. Once on your Company page, click on the
“Careers” tab.
3. Click ”Edit” to add or change your LinkedIn Career
Page content.
4. When you’ve reviewed all your changes, click
“Publish.” Congratulations! Your LCP is now live,
and can be seen by anyone on LinkedIn.
Once you’ve created your page, you can come back
and edit the content as often as you like.
People at the Company Recommended Jobs
Where Employees
Come From
1. Banner (with optional link)
2. Tagline & Subheading
3. About the Company
4. Employee Spotlight
5. Additional Information
Company Status Updates

2. Page Features
Editing and Administration
You can designate up to 25 administrators who can
edit your LinkedIn Career Page. The “Administrator”
role includes editing rights on all parts of your
company’s LinkedIn Company Page, including
“Company Overview” and “Products & Services.”
To view the list of administrators or designate new
ones, go to the Company Overview tab, click “Admin
Tools,” select “Edit” from the dropdown, and find the
section titled “Company Pages Admins.”
This section contains a summary of the features
available for Silver, Gold, & Platinum Career Pages.
See the end of document for detailed specifications
including character limits and image dimensions.
Customizable Modules
The following modules enable you to deliver a
personalized message to your target audience.
1. Banner Image
Use this large, front-and-center image to capture the
attention of your audience and showcase your
employment brand.
Editing: In the Edit view, click “Edit Image” and
“Upload Photo.” Make adjustments by dragging and
resizing the yellow rectangle. When you’re satisfied,
click “Save Photo.” (Optional: specify a URL to make
image clickable and link to other assets)
2. Tagline and Subheading
Communicate the heart of your branding message
clearly with a succinct and prominent headline.
Tip: Aim to make an impression with a memorable and
to-the-point tagline
3. About the Company
Create custom content to reinforce your branding
message through text, a video or image, and
helpful links.
4. Employee Spotlight
Employees can be powerful advocates for your
company. This section allows you to share up to two
employee testimonials.
Tip: Select employees who have a LinkedIn profile
picture to make a stronger impression
5. Additional Information
Use a second custom module (identical in layout to
“About the Company”) to tell candidates what makes
your company unique. Many customers use this
module to provide additional differentiation—for
example, to highlight company culture, employee
benefits, or information specific to a member’s
location or job function.
Tip: For Gold and Platinum pages, choose content for
each version that will really resonate with the
specified audience
LinkedIn-Generated Modules
The following modules are automatically generated by
LinkedIn and help to provide a personalized
experience for visitors to your page. These modules
do not require action on your part and are grayed-out
in the edit view.
• Jobs: Displays personalized job recommendations to
each member, based on his or her profile and other
factors. Our data shows that jobs are the top area of
interest for visitors to LinkedIn Career Pages! Make
sure all of your positions are represented on LinkedIn.
• People: Shows members how they’re connected to
your company by displaying employees, sorted by
relationship to the member.
• Where Employees Come From: Provides potential
candidates with unique insights and helps them get a
sense of your “company DNA” by showing top
former employers of current employees.
• Page Statistics: Gives your company access to stats
and insights on who’s visiting your Career Page. To
view, click the “Page Statistics” tab and filter by
“Careers.” This is viewable only by your company’s
admins.

3. Targeted Segments
(Gold and Platinum Pages Only)
Targeted Audiences allow you to tailor all of your
messaging to the viewer based on their LinkedIn profile
by creating separate versions of the pages for different
audience groups. The Gold Career Page allows up to 5
targeted segments (including the default), and the
Platinum Career Page allows up to 30 segments.
Each targeted segment is effectively an additional copy
of the LCP, with its own targeting rules and its own set
of customizable content. All of the customizable content
on LinkedIn Career Pages can be tailored to specific
audiences in this manner.
To begin, click on “+New Audience” in the page
management section of the edit view. When you create
a new targeted segment, content will automatically be
copied from your default Career Page to provide a
starting point.
Once you save an audience setting, it will appear at the
top of the Edit page.
From this page, you can:
• Edit a particular segment by clicking that segment,
then editing content just as you did with the Default
page
• Change targeting settings, by clicking “Settings”>
”Edit Audience Targeting”
• Remove a targeted segment, by clicking “Settings”>
”Delete”
Audience Targeting Options
Career Page audience targeting is quite sophisticated
and based on the same targeting used by LinkedIn Ads.
You can refine the desired audience for a segment based
on five dimensions: Company Size, Job Function,
Industry, Seniority, and Geography.
Tips:
• Make sure to select all relevant parameters. For
example, in the “Medical” industry category, nurses
may fall under the subcategories “Hospitals & Health
Care,” “Medical Practice,” and “Health, Wellness,
and Fitness.”
• Check that your segments are not too narrow. As you
refine your targeting selections, you’ll see the
approximate size of the target audience at the
bottom of the dialog box.
Once you have finalized the audience characteristics, click
“Save and Exit.”

4. Module Specifications
Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size
• Standard dimensions 974px by 240px (min height 125px, max height 240px)
Tagline & Subheading • Tagline can contain up to 70 characters
• Subheading can contain up to 100 characters
About the Company • Customizable title at top left can contain up to 65 characters
• Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable
using cropping tool
• Text – Can contain up to 500 characters
• Company Links – up to 5 URLs
Additional Information • Same specifications as “About the Company” above
Employee Spotlight • Quotation text up to 200 characters per employee
• Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the
page administrator at the time of editing)
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the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
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Detailed Specs
Helpful Tips
Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as
possible. We have found that when members have a great experience, companies win, and a little thought goes
a long way. Here are some tips to help guide your content creation:
Answer the important questions
Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to
jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action
(follow, apply, or learn more).
• If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize
the effectiveness of different Career Page versions with specific messaging and content.
Make every word count
Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a
few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest.
Help them to really picture it
A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience.
Think about the message you want to convey, and how to best represent your employment brand. Get creative!
Post a wide range of jobs
One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure
to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles
relevant to them.
Maximize engagement with Targeted Updates
With Targeted Updates you can select specific audiences (within your followers) to receive your company
updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly
matters to them.