Benjamin Joffe, Managing Director of Plus Eight Star, gave a speech in Beijing in 2008 about inspireware and creativity. The speech discussed how most copy-to-China business models don't work because they are not innovative or differentiated. Inspireware was presented as a way to inspire people through exposure to new ideas from speakers like Fredrik Haren, Tomi Ahonen, and Liu Lanlan, rather than just watching neighbors or waiting for inspiration. Over 200 inspiring speeches are available for free on the internet to get inspired. Creativity was also discussed in terms of simplicity and emotions.

1. Inspireware
Benjamin Joffe
Managing Director
+8* | Plus Eight Star
Really Simple Speech
Beijing | 2008.04.22

2. www.plus8star.com

3. Innovation Consulting
Mobile Internet services
China | Japan | South Korea

4. Digital creativity

5. C2C?

6. Copy-to-China

7. Most don‟t work
(no revenues)

8. Most are boring
(no innovation, no differentiation)

9. Inspireware: People

10. Fredrik Haren
Creativity author speaker

11. Exposure to new ideas
vs.
Watching your neighbor

12. Tomi Ahonen
3G author and speaker