Navy Brand Brief To Public Affairs Visual Information Symposium 2010 With Video Links
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Navy Brand Brief To Public Affairs Visual Information Symposium 2010 With Video Links
- 1. A Global Force For Good Public Affairs Visual Information Symposium 26 May 2010 CE | GLOBALHUE | ACCENTMARKETING | GOLINHARRIS
- 2. The Calling Commercial http://extensis.cnrc.navy.mil/creative/videos/CallingSD.wmv
- 8. DETERRENCE
- 10. SEA CONTROL
- 11. Sea Control
- 13. POWER PROJECTION
- 15. Power Projection
- 19. HUMANITARIAN ASSISTANCE & DISASTER RELIEF
- 22. RECRUITING TO “FIT” Right Sailor, Right Job
- 29. CAMPBELL-EWALD | GLOBALHUE | GOLINHARRIS | ACCENTMARKETING CREATIVE RESEARCH
- 33. America’s Navy – Brand Sentiment
- 35. America’s Navy – Brand Volume
- 36. America’s Navy - YouTube
- 40. Examples of branding existing products
- 42. CAMPBELL-EWALD | GLOBALHUE | GOLINHARRIS | ACCENTMARKETING THANK YOU
- 43. CAMPBELL-EWALD | GLOBALHUE | GOLINHARRIS | ACCENTMARKETING Back-up
- 48. What Navy Does
- 49. The Audiences Great for recruiting today’s youth Motivating for the Fleet and Veterans Understood by the American People Strong for Multicultural Audiences
Notas do Editor
- As a PAO, I’ve found that understanding the context of how the brand was developed and how it is relevant to our Navy today helps when we’re sharing the brand with our internal and external audiences.
- Our Maritime Strategy is the foundation upon which the brand was built. So, it’s a natural fit when we tell our Navy story. A “Global force for good” is more than just one tenant of the Maritime Strategy (Humanitarian Assistance & Disaster Response). A “Global force for good” capture ALL tenants of the Maritime Strategy. It’s represented by bottles of water for those in need following an earthquake in Haiti, or putting bombs on terrorist training camps in a remote location around the world.
- Here’s an overview of the research that was done on the Creative that we’ve developed. The point is, we wouldn’t put it out there without testing it.
- And from the focus group participants themselves, some verbatims. (READ)
- And there were some very positive results regarding the TV ads (READ)
- A DVD with all posters, videos and websites was provided to each attendee in their welcome package. All our products are also available from our Navy Recruiting Command website (www.cnrc.navy.mil).
- Here’s a “sneak peek” at our next PSA which will be released soon.
- But, the Navy has the toughest job, they execute the six steps of the Maritime Strategy: from PREVENT, DETERRENCE, DEFENDING, LIMITING, AND WINNING, all along partnering with the other services, pre- and post- boom, nationally, and internationally. It occupies all dimensions and has the biggest footprint, so to speak.