1. The Business of Blogging

3. Why is Blogging Important?

4. Who Reads Blogs? (RSS Readers, Wireless, etc.)

5. What Can You Accomplish by Blogging?

6. What Should You Blog About?

7. Setting Up Your Blog? (integration)

8. Broadcasting Your Blog (RSS, Social Media, etc.)

9. Managing Your Blog (policies, scheduling, responding, etc.)

11. Frequently Updated Content

12. News, Articles, Press Releases, Announcements

13. Types of Content: Posts, Video, Audio, etc.

14. Content is Organized by Date, Category, and Tags

15. Readers (Audience) Interact w/ Your Content w/ Comments

16. Comments=Open Discussion w/ Your Audience

19. Great Exposure for Your Business (Syndication, Social, etc.)

20. Consumers Today Expect a Corporate Blog

21. Your Customers Want to Interact w/ You

22. Compared to Your Existing Web Presence, Blogging adds:

23. An Easy Way to Publish Fresh Content

24. An Easy Way to Publish Announcements

25. An Easy Way to Publish News Releases

26. Your Blog Should Be the Hub of Your Social Media Strategy

28. The Business of Blogging

30. Potential Customers (Product Research)

31. Your People (Vendors, Sales Force, Internal Personnel)

32. Blog Readership is Constantly on the Rise!

33. Blogs Are Replacing Industry Specific Publications

34. Newspaper Readership is on the Decline

35. Wireless Devices Make Blog Content Accessible

36. RSS Syndication Makes Your Blog Content Portable

37. Wireless Devices

38. Email Subscriptions

39. RSS Readers

42. Reach Potential New Customers

43. Improve Your Search Engine Visibility

44. Improve Your Social Media Saturation (Facebook, Twitter)

45. Promote Your Products & Services

46. Provide Support for Your Products & Services

47. Gain Consumer Input on Your Products & Services

48. Increase Your Brand Recognition

51. Future Products & Service Offerings

52. Your Company’s Vision / Direction

53. Your Industry (Changes, Trends, Challenges, etc.)

54. News and Press Releases

55. Employment Opportunities

56. Upcoming Promotions or Special Pricing

59. Run on Same Domain, Subdomain as Your Existing Website

60. Headlines Should be Accessible from Your Home Page

61. Categories & Tags Should be Accessible from Your Home Page

62. Your Existing Site Search Should Incorporate Blog Content

63. Avoid Free Blog Hosting Solutions (Blogger, Wordpress.com)

64. We Recommend Wordpress, TypePad, etc.

65. We Recommend Managed Hosting (Updates, Patches)

67. Post Your Content to Social Bookmarking Sites (Digg, Delicious)

68. Share Your Content in Newsletters

69. Promote Subscriptions w/ Your Blog’s RSS Feed

70. Email Subscriptions (Feedburner)

71. Feed Readers, Aggregators

72. Mobile Devices (RSS Readers)

73. Reference Your Blog in Your Static Content (Corporate Website)

74. Consider Special Promotions, Contests

75. Share Your Content w/ Industry Related Publications

78. Establish Internal Users (Administrators, Editors, Contributors)

79. Delegate Responsibilities (Comments, Writing, etc.)

80. Setup a Schedule for Publishing Content (Be Consistent)

81. Respond to Reader Comments Quickly

82. Organize Your Content (Categories, Tags)

83. Conduct Quarterly Reviews to Track Progress (Analytics, etc.)

85. Look at Your Competitors, What Are They Doing?

86. Play to Your Audience (What Are Your Readers Wanting?)

87. Sometimes Less is More! (Get to the Point)

88. Keep it Interesting! (Incorporate Video, Audio, Maps, etc.)

89. Don’t Expect Overnight Results!

90. Promote Your Blog Every Opportunity You Have…

91. Encourage Staff & Vendors to Participate