Our latest presentation at Arkansas State University Small Business and Development Center on Social Media and Small Business. Presented by Abbi Siler in Jonesboro, Arkansas.

1. 5 Small Business StrategiesforSocial Media Proudly Sponsored by: Presented by Abbi Siler, Pleth

2. Links You Need To Know: www.knowem.com www.getlisted.org www.quantcast.com www.woopra.com www.pleth.com www.allfacebook.com www.klout.com www.socialmention.com www.twuffer.com www.argylesocial.com www.urbanspoon.com

3. Social Marketing On The Rise

4. Generational Social Usage

5. Most Popular Social Networks by Age

6. How are businesses using social media? Data found in extensive research by masternewmedia.org

7. Facebook User Profile People on Facebook – via Facebook.com/Statistics More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook

8. Twitter User Profile A few Twitter facts via Twitter.com (updated September 14, 2010) We have 175 million registered users. 95M tweets are written per day.

9. LinkedIn User Profile Linkedin Facts via LinkedIn.com LinkedIn operates the world’s largest professional network on the Internet with more than 90 million members in over 200 countries and territories. More than half of LinkedIn members are located outside of the United States. There were nearly two billion people searches on LinkedIn in 2010.

10. Let’s Take A Break www.pleth.com facebook.com/plethllc Twitter: @pleth & @abbisiler www.asbtdc-asu.com facebook.com/ASU.SBTDC Twitter: @asbtdc_asu Connect With Us Online!

11. Looking At The Big Picture!

12. The Five Strategies Get passionate about marketing Understand Your Audience Establish Credibility & Presence Measure Your Efforts – ROI & Goals Pace Yourself – Time Management

13. Finding Your Marketing Passion Do you love your job? Do your employees love their job? Do you provide a GREAT service? Do you naturally talk about your business at community functions? If YES – then you are well on your way to passionate marketing! If NO – you may want to think about the pros of the biz – it will be hard to make others believe your service is top notch if you don’t! Social Media takes dedication, passion, and personality. Find those on staff who are already on board with these qualities and delegate!

14. How To Understand Your Audience Do some research – what are your competitors doing? what are your customers needing? what questions is your staff answering? who buys your service/product? where are they spending their time online? where do you need to be to reach them? when is the best time to post/share/comment?

15. Credibility & Presence Provide relevant and informative information in a simple yet helpful way! Be Available – don’t start and never finish. Be Responsive – don’t ever let a comment go unnoticed – positive or negative! Stand Out – provide something no one else is providing or present in a way no one else is presenting the information. Content, Content, Content. Website, Social Platforms, Blog and Ads!

16. How To Measure Your Efforts Facebook Insights – demographics, clicks, impressions and more! Klout.com – Twitter & Facebook Influence gauging. Google Analytics – how many people are coming to your site from Social Networks. Woopra– some new tools you may be interested in- real time analytics for social monitoring!

17. Pacing Yourself – Time Management Tools Hootsuite.com – Schedule Tweets, One-stop Online Marketing, Analytics & Team Members. Twuffer.com – Scheduling Tweets (only) FREE! Tweetdeck.com – Conversation Monitoring & Customer Support tool for Twitter. FREE! NinjaSocial.com – Blog, Social Media & More!

18. Questions?

19. Have Fun & Stay Focused! Abbi Siler, Pleth abbi@pleth.com @abbisiler