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©	
  2010,	
  neowiz	
  lab   2
• 

    • 

    • 

    • 




©	
  2010,	
  neowiz	
  lab   3
©	
  2010,	
  neowiz	
  lab   4

                              AppStore(Apple),	
  Android	
  Market,	
  Blackb
                              erry	
  Market,	
  Ovi(Nokia),	
  etc




©	
  2010,	
  neowiz	
  lab                                                      5
InternetTrends,MorganStanley,12/4/2010

©	
  2010,	
  neowiz	
  lab                                                           6
              




               -­‐	
  AFP통신(2010.	
  9.	
  15)
                 http://media.daum.net/foreign/america/view.html?cateid=1043newsid=20100916014806163




©	
  2010,	
  neowiz	
  lab                                                                             7
The	
  State	
  of	
  Mobile	
  Apps,	
  	
  
                   http://blog.nielsen.com/nielsenwire/online_mobile/the-­‐state-­‐of-­‐mobile-­‐apps/


©	
  2010,	
  neowiz	
  lab                                                                              8





                              iPad	
  (tablet)	
  




                                                     갤럭시 탭	
  




©	
  2010,	
  neowiz	
  lab                                      9
Infographic	
  of	
  the	
  Day:	
  The	
  Blistering	
  Rise	
  of	
  iPad	
  and	
  Tablet	
  Computing,	
  http://www.fastcodesign.com/1662689/inf
    ographic-­‐of-­‐the-­‐day-­‐the-­‐unstoppable-­‐rise-­‐of-­‐ipad-­‐and-­‐tablet-­‐computing?partner=homepage_newsletter



©	
  2010,	
  neowiz	
  lab                                                                                                                                 10
Infographic	
  of	
  the	
  Day:	
  The	
  Blistering	
  Rise	
  of	
  iPad	
  and	
  Tablet	
  Computing,	
  http://www.fastcodesign.com/1662689/inf
          ographic-­‐of-­‐the-­‐day-­‐the-­‐unstoppable-­‐rise-­‐of-­‐ipad-­‐and-­‐tablet-­‐computing?partner=homepage_newsletter


©	
  2010,	
  neowiz	
  lab                                                                                                                               11
Infographic	
  of	
  the	
  Day:	
  The	
  Blistering	
  Rise	
  of	
  iPad	
  and	
  Tablet	
  Computing,	
  http://www.fastcodesign.com/1662689/inf
    ographic-­‐of-­‐the-­‐day-­‐the-­‐unstoppable-­‐rise-­‐of-­‐ipad-­‐and-­‐tablet-­‐computing?partner=homepage_newsletter



©	
  2010,	
  neowiz	
  lab                                                                                                                                 12
Infographic	
  of	
  the	
  Day:	
  The	
  Blistering	
  Rise	
  of	
  iPad	
  and	
  Tablet	
  Computing,	
  http://www.fastcodesign.com/1662689/inf
    ographic-­‐of-­‐the-­‐day-­‐the-­‐unstoppable-­‐rise-­‐of-­‐ipad-­‐and-­‐tablet-­‐computing?partner=homepage_newsletter



©	
  2010,	
  neowiz	
  lab                                                                                                                                 13
http://xenix.kr/3233641




©	
  2010,	
  neowiz	
  lab   14
Infographic	
  of	
  the	
  Day:	
  The	
  iPad	
  Competes	
  With	
  Just	
  About	
  Everyone,	
  http://www.fastcompany.com/1660597/infog
     raphic-­‐of-­‐the-­‐day-­‐the-­‐ipad-­‐competes-­‐with-­‐just-­‐about-­‐everyone




©	
  2010,	
  neowiz	
  lab                                                                                                                          15
http://www.appsfire.com




	
  
2010.4
                                                    2010.6
                                                  2010.12	
  



                                                                                                                      iPad	
  
                                                                                                                      1,500만대	
  
                                                                                                                      (예상 -­‐	
  가트너)	
  
                                                                                                                      	
  
                                                                                                                      Tablet	
  PC	
  
                                                                                                                      1,920만대	
  
                                                                                                                      (iPad:	
  82%)	
  

                                                                                                                      [참고]	
  
                                                                                                                      	
  Iphone은 	
  
                                                                                                                      	
  첫해 610만대	
  
                                                                                                                      	
  판매	
  



http://cdn.mashable.com/wp-­‐content/uploads/2010/04/ipa
d-­‐infographic-­‐large.jpg                                http://mashable.com/2010/06/07/ipad-­‐infographic-­‐2/

 ©	
  2010,	
  neowiz	
  lab                                                                                                        17
The	
  Connected	
  Devices	
  Age:	
  iPads,	
  Kindles,	
  Smartphones	
  and	
  the	
  Connected	
  Consumer	
  ,	
  http://blog.nielsen.com/nielsenw
               ire/consumer/the-­‐connected-­‐devices-­‐age-­‐ipads-­‐kindles-­‐smartphones-­‐and-­‐the-­‐connected-­‐consumer/


©	
  2010,	
  neowiz	
  lab                                                                                                                                               18
iPAD	
  SURVEY	
  RESULTS:	
  Everything	
  You	
  Need	
  To	
  Know	
  About	
  How	
  People	
  Use	
  The	
  iPad	
  (2010.	
  11),	
  
           http://www.businessinsider.com/ipad-­‐survey-­‐results-­‐2010-­‐11#two-­‐thirds-­‐of-­‐ipad-­‐owners-­‐use-­‐their-­‐ipads-­‐1-­‐5-­‐hours-­‐a-­‐day-­‐1


©	
  2010,	
  neowiz	
  lab                                                                                                                                      19
[참고]	
  iPad가 가져오는 변화와 의미,	
  KT경제연구소

©	
  2010,	
  neowiz	
  lab                                      20
Infographic	
  of	
  the	
  Day:	
  The	
  iPad	
  Competes	
  With	
  Just	
  About	
  Everyone,	
  http://www.fastcompany.com/1660597/infog
    raphic-­‐of-­‐the-­‐day-­‐the-­‐ipad-­‐competes-­‐with-­‐just-­‐about-­‐everyone



©	
  2010,	
  neowiz	
  lab                                                                                                                         21
닐슨와이어,	
  '커넥티드 기기(디바이스)'	
  사용자 5천명을 대상으로 온라인 조사 (2010.	
  8)


                       게임	
                                                                                      62%	
  
                          책	
                                                                        54%	
  
                       음악	
                                                                      50%	
  
                       뉴스	
                                                               45%	
  
                       쇼핑	
                                                               45%	
  
      연예뉴스/스타	
                                                                        44%	
  
               LBS/지도	
                                                             42%	
  
                       잡지	
                                                        41%	
  
          영화일정/표	
                                                                 41%	
  
               은행업무	
                                                           39%	
  

                                  0%	
     10%	
     20%	
       30%	
       40%	
         50%	
           60%	
      70%	
  
         http://www.yonhapnews.co.kr/economy/2010/10/22/0303000000AKR20101022002800091.HTML

©	
  2010,	
  neowiz	
  lab                                                                                                     22
• 




                                                                                                                    • 




                                                                                                                    • 


                                                                                                                    • 




 Is	
  iPhone	
  the	
  next	
  American	
  Idol?,	
  http://blog.flurry.com/bid/48156/Is-­‐iPhone-­‐the-­‐next-­‐
 American-­‐Idol



©	
  2010,	
  neowiz	
  lab                                                                                              23
iPAD	
  SURVEY	
  RESULTS:	
  Everything	
  You	
  Need	
  To	
  Know	
  About	
  How	
  People	
  Use	
  The	
  iPad	
  (2010.	
  11),	
  
          http://www.businessinsider.com/ipad-­‐survey-­‐results-­‐2010-­‐11#two-­‐thirds-­‐of-­‐ipad-­‐owners-­‐use-­‐their-­‐ipads-­‐1-­‐5-­‐hours-­‐a-­‐day-­‐1


©	
  2010,	
  neowiz	
  lab                                                                                                                                      24
• 	
  Photo	
  Viewing	
                                                 • 	
  	
  Video	
  
   • 	
  SMS	
                                                              • 	
  	
  Instant	
  Messenger	
  
   • 	
  GPS/Map	
                                                          • 	
  	
  Personal	
  Pages	
  –	
  Blog,	
  etc	
  
   • 	
  Multiplayer	
  Game	
                                              • 	
  	
  Voice	
  Conference
   • 	
  Calendars	
  


         Featues	
  of	
  Social	
  Networking	
  Applications	
  on	
  Ipad,	
  http://www.ipadapplicationsdeveloper.com/ipad-­‐social-­‐networking-­‐applicatio
         n-­‐integration-­‐development.html



©	
  2010,	
  neowiz	
  lab                                                                                                                                         25
©	
  2010,	
  neowiz	
  lab   26
©	
  2010,	
  neowiz	
  lab   27
http://www.engadget.com/2010/09/27/rim-­‐introduces-­‐playbook-­‐the-­‐blackberry-­‐tablet/

©	
  2010,	
  neowiz	
  lab                                                                                        28
HP	
  Slate	
  Hands-­‐On,	
  http://kr.engadget.com/photos/hp-­‐slate-­‐hands-­‐on-­‐1/3496960/

©	
  2010,	
  neowiz	
  lab                                                                                             29
iPad	
  (tablet)	
       http://www.google.com/tv/




            갤럭시 탭	
  
                                  http://www.apple.com/appletv/	
  	
  -­‐	
  2010.	
  9월에 새로운 TV	
  발표



©	
  2010,	
  neowiz	
  lab                                                                               30
Multi-Functional
                                                                OpenMarket
        Personalization
                                                 Communication


                  “Tablet스마트시대”
       Commerce                      Location     Life-Style

                              Mobility
                                                   Seamlessconnection
             InstantOn
©	
  2010,	
  neowiz	
  lab                                                                  31
©	
  2010,	
  neowiz	
  lab   32
“social	
  network	
  service”	
  	
  
     focuses	
  on	
  building	
  and	
  reflecting	
  of	
  social	
  networks	
  o
     r	
  social	
  relations	
  among	
  people,	
  e.g.,	
  who	
  share	
  int
     erests	
  and/or	
  activities                                                                                            -wikipedia-


             SNS유사서비스
                                                                                                                            사회적네트워크를
             광의의SNS                     사람과사람간의연결을                                  온라인에서구축하는
                                                        촉진하고지원하는기능                                          서비스전반
             협의의SNS                     을가진서비스                                      (Blog,미니홈피,
             온라인을통한인맥관리 (VirtualWorld,Comm                                  UCCsites)
             서비스                                unity,IM)


     출처:일본총무성,‘블로그․SNS의경제효과에관한조사연구보고서’재구성


©	
  2010,	
  neowiz	
  lab                                                                                                                                                      33
Community	
                Social	
  Network	
  
   Service
                   Service

©	
  2010,	
  neowiz	
  lab                      34
Open	
  (Social)	
  API	
                      3rd	
  Parties

                                                            Social	
  Interaction	
  
                      Discovery	
  /	
  Search	
  




                                                     Photo,	
  Music,	
  Movie,	
  Articles,	
  
                                                      Blogs,	
  News,	
  small-­‐talk,	
  etc	
      Object	
  

                                                                                                    Relation	
  
                                                        Fan	
                      Friends	
        (Network)	
  

                                                                     Profile	
                          Me	
  



©	
  2010,	
  neowiz	
  lab                                                                                                    35
 


                               


                               




©	
  2010,	
  neowiz	
  lab        36
InternetTrends,MorganStanley,12/4/2010
©	
  2010,	
  neowiz	
  lab                                                                       37
 
                                – 

                  
                                – 

                  
                                – 

                  
                                – 
       [참고]MobileSocialNetworking:TheNewEcosystem,PaulGillin,ComputerWorldCommunicationsBrief,2008


©	
  2010,	
  neowiz	
  lab                                                                                                                                                                                                  38
Graph	
  API(FB)	
  
                               Social	
  Plug-­‐Ins(FB)
                               OpenAPI	
  (Others)


                              Mobil/Web	
  Applications

©	
  2010,	
  neowiz	
  lab                                39
                          

                              

                              

                              

                               



©	
  2010,	
  neowiz	
  lab        40
©	
  2010,	
  neowiz	
  lab   41
Twitter,	
  Facebook,	
  Gowalla,	
  etc

©	
  2010,	
  neowiz	
  lab                          42
Behold:	
  The	
  New	
  Twitter.com!	
  (
Screenshots),	
  http://techcrunch.
com/2010/09/14/the-­‐new-­‐twitter/




©	
  2010,	
  neowiz	
  lab                  43
©	
  2010,	
  neowiz	
  lab   44
The	
  Evolving	
  Ecosystem,	
  	
  
                   http://blog.twitter.com/2010/09/evolving-­‐ecosystem.html




©	
  2010,	
  neowiz	
  lab                                                    45
http://www.sobees.com


©	
  2010,	
  neowiz	
  lab   46
http://www.loopt.com/


©	
  2010,	
  neowiz	
  lab   47
http://gowalla.com/


©	
  2010,	
  neowiz	
  lab   48
http://zynga.com




©	
  2010,	
  neowiz	
  lab                  49
Flipboard,	
  Pulse,	
  etc


©	
  2010,	
  neowiz	
  lab           50
©	
  2010,	
  neowiz	
  lab   51
http://www.flipboard.com/



©	
  2010,	
  neowiz	
  lab   52
http://www.alphonsolabs.com/	
  	
  -­‐	
  iPad,	
  iPhone,	
  Android	
  Version


©	
  2010,	
  neowiz	
  lab                                                              53
http://glee.smule.com/


©	
  2010,	
  neowiz	
  lab       54
http://glee.smule.com/


©	
  2010,	
  neowiz	
  lab                 55
http://www.nytimes.com/services/mobile/apps/


©	
  2010,	
  neowiz	
  lab                         56
http://www.usatoday.com/ipad/


©	
  2010,	
  neowiz	
  lab           57
http://www.epicurious.com/



©	
  2010,	
  neowiz	
  lab    58
bluetooth




                                                           Access	
  Point(AP)
 PadRacer,	
  Scrabble	
  PartyPlay,	
  Chopper2,	
  etc

©	
  2010,	
  neowiz	
  lab                                                      59
http://www.ea.com/games/scrabble-­‐ipad
                                               http://itunes.apple.com/us/app/scrabble-­‐tile-­‐rack/id363327037?mt=8


©	
  2010,	
  neowiz	
  lab                                                                                              60
http://www.ea.com/games/scrabble-­‐ipad




©	
  2010,	
  neowiz	
  lab                   61
http://majicjungle.com/chopper2_iphone.html




©	
  2010,	
  neowiz	
  lab                     62
http://www.ea.com/games/scrabble-­‐ipad




©	
  2010,	
  neowiz	
  lab               63
Access	
  Point(AP)




          Comcast	
  Xifinity	
  App	
  for	
  the	
  iPad

©	
  2010,	
  neowiz	
  lab                                                       64
http://www.xfinity.com/home/




©	
  2010,	
  neowiz	
  lab          65
Services




          Scribd,	
  Youtube,	
  Flickr,	
  Vimeo,	
  Ustream,	
  etc

©	
  2010,	
  neowiz	
  lab                                             66
http://www.apple.com/itunes/ping/


©	
  2010,	
  neowiz	
  lab             67
http://www.apple.com/itunes/ping/


©	
  2010,	
  neowiz	
  lab              68
AIM,	
  BeeJiveIM,IM+,etc	
  

©	
  2010,	
  neowiz	
  lab               69
http://www.aim.com/products/ipad




©	
  2010,	
  neowiz	
  lab          70
http://www.beejive.com/


©	
  2010,	
  neowiz	
  lab     71
http://www.shapeservices.com/en/products/d
  etails.php?product=implatform=iphone


©	
  2010,	
  neowiz	
  lab                    72
• 
         • 
         • 
         • 




           AuroraFeint	
  




           Game	
  Center	
  
           (Apple)	
  

©	
  2010,	
  neowiz	
  lab     73
http://www.pocket-­‐lint.com/news/35550/best-­‐apple-­‐game-­‐center-­‐games




©	
  2010,	
  neowiz	
  lab                                                                   74
http://www.apple.com/game-­‐center/



©	
  2010,	
  neowiz	
  lab              75
http://www.tipb.com/2010/09/15/ios-­‐42-­‐features-­‐game-­‐center-­‐ipad-­‐gallery/



©	
  2010,	
  neowiz	
  lab                                                                76
http://www.ngmoco.com/we-­‐city/



©	
  2010,	
  neowiz	
  lab            77
Epicurious,	
  Kindle,	
  etc

©	
  2010,	
  neowiz	
  lab            78
http://www.amazon.com/kindle
                                     http://gigaom.com/2010/05/03/amazon-­‐starts-­‐sharing-­‐wh
                                     at-­‐youve-­‐highlighted-­‐on-­‐your-­‐kindle/
©	
  2010,	
  neowiz	
  lab                                                                        79
iCade	
  -­‐	
  iPad	
  Arcade	
  Cabinet,	
  http://www.thinkgeek.com/s
                              tuff/41/iCade.shtml?cpg=cj


©	
  2010,	
  neowiz	
  lab                                                                   80
iCade	
  -­‐	
  iPad	
  Arcade	
  Cabinet,	
  http://www.thinkgeek.com/s
                              tuff/41/iCade.shtml?cpg=cj


©	
  2010,	
  neowiz	
  lab                                                                   81
• 

      • 

      • 




©	
  2010,	
  neowiz	
  lab   82
 hjchoi@neowiz.com
                              @pletalk
                              h)p://facebook.com/pletalk
                              h)p://pletalk.com



©	
  2010,	
  neowiz	
  lab                                83

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