Beyond the Hack

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plaurie

Commercialising and sustaining the app you built at GovHackAU 2014.

Software

BEYOND THE HACK
Commercialising and Sustaining
Your App
@GovHackAU #govhack
@pjlaurie #rclevents
Gov Hack 2014

Who's here?
Hacker
Hustler
Hipster
(yeah, not my favourite terms either)

BEYOND THE HACK
This is NOT only a technical problem.
This is also a business problem.

Can it be done?
Should it be done?
Getting it done.
Launching it.

I am not going to
evaluate your
projects here and
now.

In general...
of course you can do it
Open Data
Cloud
(inexpensive, on demand, and pay for use)

So, how...
"Limit pricing"
UX
DX
e.g. Quake 3

Evaluating Projects
Signs of life, quality, and
intent
Works out of the box
Source code available
Language, format, license, tests

Where's the value?
(my opinion)
Timely data
Live data
In context
Not a brochure, an information desk
Cocreation

Where's the money?
wait...
...why are you doing this?
Revenue?
Reputation?
Because you can?

Business Model Categories
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility
http://digitalenterprise.org/models/models.html

Three Standout
Business Models
Mobile App
SaaS
Services

Mobile App
Consumers
Access to market
Low price, many sales
In-app purchases
Hit economy / Long tail

SaaS
Businesses/Consumers
Access to market
API economy
Subscription pricing
Lockin
Natural lockin

Services
Businesses
Personal
High value, high price
Value based pricing
Cocreation

Three Options
Do it yourself
Outsource it
Opensource it

For the
outsourcers...
Tyranny of the Zip file

For the
opensourcers...
you are now doing a group
assignment
with volunteers
act accordingly
and good luck
(not impossible, just not even close to being a technical problem)

Six Key Things of
Software Dev
1. Source code control
2. Formal releases
3. Automated builds
4. Developer tests
5. Continuous integration
6. Collaboration tools

Before You Launch
Get your channels
Email, Twitter, Facebook, LinkedIn, Blog,
Website, Github, etc.
Capture your advocates
Communicate with them regularly

The Launch Itself
A plan:
Email your advocates
Tweet
Blog post
Facebook post
Retweet, Like, Respond

Post Launch
This is where:
value is realised
revenue received
reputation created

Pirate Metrics
Aquisition
Activation
Retention
Referral
Revenue

How is it used?
Pirate metrics is a bit light on how the
software is actually used.

QUESTIONS?
Peter Laurie
peter@junta.com.au
@pjlaurie

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Beyond the Hack

1. BEYOND THE HACK Commercialising and Sustaining Your App @GovHackAU #govhack @pjlaurie #rclevents Gov Hack 2014

2. Who's here? Hacker Hustler Hipster (yeah, not my favourite terms either)

3. Who am I? Technical Business Mentor

4. What was your hack?

5. BEYOND THE HACK This is NOT only a technical problem. This is also a business problem.

6. Can it be done? Should it be done? Getting it done. Launching it.

7. Can it be done? Should it be done? Getting it done. Launching it.

8. I am not going to evaluate your projects here and now.

9. In general... of course you can do it Open Data Cloud (inexpensive, on demand, and pay for use)

10. But... easy for you easy for others

11. So, how... "Limit pricing" UX DX e.g. Quake 3

12. Evaluating Projects Signs of life, quality, and intent Works out of the box Source code available Language, format, license, tests

13. Where's the value? (my opinion) Timely data Live data In context Not a brochure, an information desk Cocreation

14. Can it be done? Should it be done? Getting it done. Launching it.

15. Where's the money? wait... ...why are you doing this? Revenue? Reputation? Because you can?

16. Business Model Categories Brokerage Advertising Infomediary Merchant Manufacturer (Direct) Affiliate Community Subscription Utility http://digitalenterprise.org/models/models.html

17. Three Standout Business Models Mobile App SaaS Services

18. Mobile App Consumers Access to market Low price, many sales In-app purchases Hit economy / Long tail

19. SaaS Businesses/Consumers Access to market API economy Subscription pricing Lockin Natural lockin

20. Services Businesses Personal High value, high price Value based pricing Cocreation

21. Can it be done? Should it be done? Getting it done. Launching it.

22. Three Options Do it yourself Outsource it Opensource it

23. For the DIYers... You rock Carry on

24. For the outsourcers... Tyranny of the Zip file

25. For the opensourcers... you are now doing a group assignment with volunteers act accordingly and good luck (not impossible, just not even close to being a technical problem)

26. Six Key Things of Software Dev 1. Source code control 2. Formal releases 3. Automated builds 4. Developer tests 5. Continuous integration 6. Collaboration tools

27. Can it be done? Should it be done? Getting it done. Launching it.

28. ready fire aim

29. Before You Launch Get your channels Email, Twitter, Facebook, LinkedIn, Blog, Website, Github, etc. Capture your advocates Communicate with them regularly

30. The Launch Itself A plan: Email your advocates Tweet Blog post Facebook post Retweet, Like, Respond

31. Post Launch This is where: value is realised revenue received reputation created

32. Measure with Analytics Use science!

33. Pirate Metrics A A R R R

34. Pirate Metrics Aquisition Activation Retention Referral Revenue

35. How is it used? Pirate metrics is a bit light on how the software is actually used.

36. React to your metrics.

37. Lather rinse repeat

38. Can it be done? Should it be done? Getting it done. Launching it.

39. QUESTIONS? Peter Laurie peter@junta.com.au @pjlaurie