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Results of the Empirical Research
           on Creativity

        MARK A. RUNCO, PHD
  TORRANCE PROFESSOR OF CREATIVITY
              STUDIES
           UNIVERSITY OF
      GEORGIA, ATHENS, GA, USA
Today’s discussion…

 Key findings from the research
 Also the exceptions
 And qualifications of those findings that make them
 more reasonable and realistic
Implicit & Explicit Theories

 Parents
 Teachers
   Creativity vs. the ideal student

   Valuing creativity …but value unconventional behavior?

 Managers
 Children
Divergent Thinking & Ideation

Family Studies
    Birth Order
    “Sibsize”
            IQ vs. DT
Longitudinal Evidence
   Torrance 50 year study
     Transition to school? Or biology?

   Lopez et al. (1993) with bilingual Hispanics in US
     Ideational indicators changed at different rates

     Bilingualism contributing to creativity?
Creativity & Intelligence

 Threshold Theory
 A continuum, or complementary processes?
   Divergent and convergent thinking for creativity
Domain differences

 Writers, architects, scientists at IPAR
 Personality differences
 Multiple “intelligences”
 Math, language, music, spatial, bodily, inter- and
  intra-personal, naturalistic
 Not really “intelligence,” and NOT creativity
Counterpoint: Universals

 Intrinsic motivation
   At least at level of “performance”

 Divergent Thinking
 “Parsimonious Creativity”
   Capacity to construct original interpretations
Creative Cognition

 Divergent thinking
 Fluency, flexibility, originality
 Genepolore
   Brainstorming
       Postpone judgment, quantity not quality, piggyback ideas
 Meta-cognition
    Tactics
     Look to nature
       Wright Brothers, Velcro…
Extra-cognitive facets

 Affect
 Spreading activation
 Mood
 Attitude
 Values
 Culture
Cultural, Social Influences

 Collectivistic vs. Individualistic
 Creativity Cities?
 Values & the “Market” for Creativity
   Costs and benefits
fMRI

 Jazz improvisation
 Rap
 Prefrontal cortex for decisions
 Right hemisphere for wide associations
 “Remote Associations” for creativity
Highlights

 Cognition, affect, motivation, personality, attitude…
 There are many possible influences
 There are different kids of creativity
 Domain differences
 Age differences
 Different paths to creativity
 Different ways to be creative

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Mark Runco: Research findings

  • 1. Results of the Empirical Research on Creativity MARK A. RUNCO, PHD TORRANCE PROFESSOR OF CREATIVITY STUDIES UNIVERSITY OF GEORGIA, ATHENS, GA, USA
  • 2. Today’s discussion…  Key findings from the research  Also the exceptions  And qualifications of those findings that make them more reasonable and realistic
  • 3. Implicit & Explicit Theories  Parents  Teachers  Creativity vs. the ideal student  Valuing creativity …but value unconventional behavior?  Managers  Children
  • 4. Divergent Thinking & Ideation Family Studies Birth Order “Sibsize” IQ vs. DT Longitudinal Evidence  Torrance 50 year study  Transition to school? Or biology?  Lopez et al. (1993) with bilingual Hispanics in US  Ideational indicators changed at different rates  Bilingualism contributing to creativity?
  • 5. Creativity & Intelligence  Threshold Theory  A continuum, or complementary processes?  Divergent and convergent thinking for creativity
  • 6. Domain differences  Writers, architects, scientists at IPAR  Personality differences  Multiple “intelligences”  Math, language, music, spatial, bodily, inter- and intra-personal, naturalistic  Not really “intelligence,” and NOT creativity
  • 7. Counterpoint: Universals  Intrinsic motivation  At least at level of “performance”  Divergent Thinking  “Parsimonious Creativity”  Capacity to construct original interpretations
  • 8. Creative Cognition  Divergent thinking  Fluency, flexibility, originality  Genepolore  Brainstorming  Postpone judgment, quantity not quality, piggyback ideas  Meta-cognition Tactics  Look to nature  Wright Brothers, Velcro…
  • 9. Extra-cognitive facets  Affect  Spreading activation  Mood  Attitude  Values  Culture
  • 10. Cultural, Social Influences  Collectivistic vs. Individualistic  Creativity Cities?  Values & the “Market” for Creativity  Costs and benefits
  • 11. fMRI  Jazz improvisation  Rap  Prefrontal cortex for decisions  Right hemisphere for wide associations  “Remote Associations” for creativity
  • 12. Highlights  Cognition, affect, motivation, personality, attitude…  There are many possible influences  There are different kids of creativity  Domain differences  Age differences  Different paths to creativity  Different ways to be creative