1. © Experian Limited 2012. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted
work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.
Confidential and proprietary.
plan4business
Rob Wilkinson
Head of Property | Experian FootFall

2. © Experian Limited 2012. All rights reserved.
Confidential and proprietary.
2
Experian
Global information provider
Deliver data, insight and
analytics
Help business make
informed decisions

3. © Experian Limited 2012. All rights reserved.
Confidential and proprietary.
3
What we do
?

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Confidential and proprietary.
4
How do we do it
Demand Supply Other

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5
Demand
§ Catchment areas
§ Consumer demographics
§ Consumer segmentations
§ Consumer expenditure estimates
§ Local economics and forecasts
§ Footfall
§ Consumer propensities – i.e. online
behaviour
§ Daytime population
§ Business population/local business
types
§ Other points of interest – e.g.
universities, transport hubs

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Confidential and proprietary.
6
Supply
§ Type of outlets in area
§ Vacancy rates
§ Commercial risk of outlets
§ Pitch quality

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7
Other
§ Rents – i.e. Zone A
§ Yields
§ Recent history of deals

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Confidential and proprietary.
8
The future
§ Onerous copyright restrictions and cost restrict:
• Innovation
• Variety of services/organisations
§ Freeing up data unlocks the potential to do more…
§ But commercially sensitive information is hard to come by
• But is some perceived as being sensitive because “it always has been” or
is there an opportunity to now make some freely available?