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[NOT JUST ANOTH ER ] SOCIA L MEDIA SEM IN AR
NOV E MB E R 1 5 , 2 01 1
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- 1. MINNES OTA RE STAU R ANT ASSOCI ATION : [NOT JUST ANOTH ER ] SOCIA L MEDIA SEM IN AR NOV E MB E R 1 5 , 2 01 1 © COLLE+MCVOY 2011
- 2. # FEED I T
- 6. M Y R E S TA U R A N T WA S M A D E B Y T W I T T E R . T H AT I S N O L I E . JOE SORGE, AJ BOMBERS ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 7. O K , T W I T T E R D I D N ’ T M A K E YO U R R E S TA U R A N T. B U T YO U G E T T H E P O I N T. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 8. S O C I A L M E D I A I S E X P E C T E D. LIKE PEOPLE EXPECT __________. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 9. S O C I A L M E D I A I S E X P E C T E D. LIKE PEOPLE EXPECT WEB SITES. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 10. S O C I A L M E D I A I S E X P E C T E D. LIKE PEOPLE EXPECT GOOD SERVICE. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 11. S O C I A L M E D I A I S E X P E C T E D. L I K E P E O P L E E X P E C T TA S T Y F O O D . ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 12. S O C I A L M E D I A I S E X P E C T E D. L I K E P E O P L E E X P E C T A G R E AT E X P E R I E N C E . ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 13. ©2011 COLLE+McVOY 3 REASONS WHY @CRAIGPLADSON / #FEEDIT
- 14. 1 . SOCIAL ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 15. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 16. 1 50M ©2011 COLLE+McVOY SOCIAL NETWORK USERS IN THE U.S. SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
- 17. 64 % OF U.S. INTERNET USERS ARE ON SOCIAL NETWORKS ©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
- 20. 2 . M OB ILE ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 21. # 1 U SAGE + PEN ET RAT ION IN T H E U.S. 35% 42% 83% 0% 100% ©2011 COLLE+McVOY SOURCE: PEW INTERNET @CRAIGPLADSON / #FEEDIT
- 22. 35% 42% IN 2011, THE U.S. WILL SEE A 83% 50% 0% 100% INCREASE IN SMARTPHONE USERS ©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
- 23. 35% 42% BY 2015, THERE WILL BE 83% 80M 0% 100% MOBILE SOCIAL NETWORK USERS ©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT
- 26. 3 . LOC AL ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 27. LO CAT IO N- BAS ED S ERV ICE S @CRAIGPLADSON / #FEEDIT
- 29. S O C I A L M E D I A I S I M P O R TA N T. YO U A L L A G R E E , R I G H T ? ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 30. R I G H T. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 32. SOCIAL MEDIA TENETS @CRAIGPLADSON / #FEEDIT
- 33. START WITH AN OBJECTIVE Oftentimes brands jump into social media without a purpose or plan. While there’s something to be said about “learning by doing” in the social media space, it’s imperative to make sure your involvement is led with a common purpose understood by all. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 34. BUILD FOR BEHAVIORS, NOT BRIGHT SHINY OBJECTS There’s always something new to learn about or figure out in social media. However, rather than focus all of your attention on the latest and greatest, marketers must put the effort into figuring out which shiny objects offer true long-term validity. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 35. LISTEN, ACT, ADJUST You can immediately start listening to conversations taking place online about your brand. This will help you focus, prioritize and initiate your social media activity. Once you’ve taken action, allow room for iteration and change to adapt in real-time. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 36. BE HUMAN People want to interact with brand the same way they interact with people. Throughout your social media efforts, make sure to express your brand’s true personality and focus on building relationships the same way you would in a friendship. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 37. STAY CURIOUS As the shiny objects come and go, a certain percentage of them stick. Because of this, marketers must continually explore what’s going on in social media and which technologies people are gravitating towards to connect with likeminded people. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT
- 38. 5 S OCI AL M E DIA T EN ETS + Start with an objective. + Build for behaviors, not bright shiny objects. + Listen, act, adjust. + Be human. + Stay curious.
- 39. T H A N K SYO U .