Overview of Brand Thunder, a company focused on engaging your customers and fans via the browser.

1. Branded Browser Themes
Immersing web users into your brand even
after they leave your website
brand thunder
™
Patrick Murphy © 2007 Brand Thunder, LLC

2. Who is Brand Thunder? 2
Brand Thunder is a company that makes theme
based web “browser takeovers”
The average computer user spends 5 hours per day on the web, but
only 60 seconds on a page. When a web user leaves your website, you
no longer have a direct line of communication with them. Brand Thunder
changes this by integrating your brand into the computer’s most
frequently used tool.. the web browser.
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

3. How does it work? 3
After installing a Brand Thunder
browser theme, the user’s generic
web browser is transformed into an
interactive branded &
customized environment
Nearly every aspect of the
browser can be customized:
colors
•
• navigation icons
• functionality
• buttons
• RSS Feeds
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

4. Why customized browser themes? 4
A customized browser theme allows...
Fans to show their dedication while keeping them informed
•
about your properties
• Users to personalize their web experience
to keep a persistent channel of communication open with
• You
your users
to maintain the attention of consumers, even when they
• You
navigate away from your web site (including competitors)
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

5. Browser theme advantages 5
Browser themes can extend your brand in a fresh, unobtrusive
•
and innovative way
• Themes offer passionate users another avenue to display their affinity
while facilitating more frequent and focused communication to
consumers
Browser themes can provide permanent buttons to features
•
like schedules, tickets, contests, merchandise, advertisers, etc.
In addition to driving traffic back
•
to your websites, browser themes can
include real-time RSS tickers so users
can stay on top your latest news,
offers and information
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

6. Traffic drivers 6
A custom theme drives traffic to your site by providing users multiple
touch-points back to your web properties... the NHL’s Capitals saw a 10%
increase in traffic within the first 2 weeks of launching their theme
Realtime feeds and alerts
•
• News, scores, tips, RSS (local/national), merchandise and ticket sales
Fixed Buttons
•
• Default set of buttons to key areas of your site are embedded
Bookmarks and Tabs
•
• Site bookmarks and a tab can be loaded upon installation
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

7. Measuring traffic 7
• Themes not only leverage and complement campaigns, but you can
track activity by users who have installed your themes
• Brand Thunder clients have seen frequency, duration and click metrics
exceed other forms of online advertising
• A ROI study of user interaction with browser themes showed frequency,
duration and click metrics exceed when compared to traditional
web banner based advertising
• Impressive improvements in click-thrus to your site and
exposure of your brand over traditional web banner advertising
• Measurable results from your theme users could enable you to learn
from user behavior and improve future promotional campaigns
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

8. Monetizing browser themes 8
can sell sponsorships in your
• You
themes and prominently place logos
directly in the web browser interface.
Besides promoting your properties, themes
can become a new revenue stream for your
company
• Customized buttons can be used as
revenue generating and
promotional tools that drive users
back to your e-commerce sites
Brand Thunder themes can be
•
automatically updated. This allows
you to rotate advertisers or updated
graphics in case of re-branding or other
changes
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

9. Distribution 9
Your website will be the primary point of distribution however the Mozilla
download site has proven to be valuable as well (200,000+ downloads
of Capital’s theme). Distribution points include...
ONLINE
• Your site and/or partner sites
Mozilla download site
•
Facebook (utilizing Rock Your Firefox application)
•
• Blogs / forums
OFFLINE
• Promotional opportunities
CDs / USB keychains (preloaded)
•
Media Kits
•
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

10. *NEW* Facebook distribution tool 10
Firefox and Facebook
recently collaborated on a
new Facebook application
which enables Facebook
users to list their
favorite Firefox
themes and share with
friends right from their
Facebook page...
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

11. Case Study: NHL Washington Capitals 11
Brand Thunder’s Washington Capitals hockey team theme got over
•
148,500 downloads within two months of launching (with no promotion)
• The theme was launched after the team had been eliminated from NHL
playoffs.
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

12. Other Samples 12
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners

13. Other Samples 13
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners

14. Other Samples 14
™
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners

15. Other Samples 15
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners

16. What makes Brand Thunder unique? 16
Brand Thunder is unique because our customized takeovers utilize
both browser themes and extensions at the same time. This
allows you to “re-skin” the browser interface but also provide
additional functionality such as embedding an RSS feed ticker directly
into the web browser navigation toolbar.
We also offer:
Proprietary loading system for optimal customer experience
•
Custom functionality development:
•
• Built specifically for your site and user needs
• Integration with your back-end systems for feeds and realtime
information
• Library of tools developed
• Ad-serving platform (Patent pending)
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC

17. Contact information 17
Brand Thunder, LLC
Patrick Murphy, Founder and Principal
O: 614-408-8202
M: 614-316-3436
E: patrick@brandthunder.com
W: www.brandthunder.com
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC