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CODE MAMA
Mobile Assistance for Medical Aid




                          Ellie Bastani
                      Frankie Cheung
                      Sajan Ravindran
                          Cindy Wong
Code MAMA: Design for Unicef
Malayalam
     Farsi
   English
Code MAMA: Design for Unicef
Code MAMA: Design for Unicef
Medical Aid




                        Mama


        Health Worker
Code MAMA: Design for Unicef
Code MAMA: Design for Unicef
Code MAMA: Design for Unicef
Challenges in the
Real World
Q: What happens if
 disaster strikes?
Code MAMA: Design for Unicef
Sajan                 Ellie
Local Health Worker   Information Officer
+ Name

+ Number

+ Language
Code MAMA: Design for Unicef
Ellie
Information Officer
Sajan
Local Health Worker
#1   #2    #3   #4   #5



      #1        #2
00-432-1234




#1   #2       #3     #4   #5



      #1             #2
00-432-1234




   #1       #2       #3     #4   #5

Living at
 home
             #1             #2
00-432-1234




   #1        #2       #3     #4        #5

Living at
 home
              #1             #2

            Are you willing to work?
                     Yes
Code MAMA: Design for Unicef
Code MAMA: Design for Unicef
Code MAMA: Design for Unicef
Health Workers




Decision Makers      Information
                       Officers
Future Developments

+ Real-time Polling

+ P2P Communication

+ Increased Customization
Code MAMA: Design for Unicef
THANK YOU!
Casey Iiams-Hauser
Program Manager, ChildCount+

Robert Fabricant
Lauren Serota
Frog Design | Project Mwana

John Dimatos
NYU ITP
THANK YOU UNICEF!
Kumar Anuraj Jha, Child Protection Specialist
 Child Protection Section, Programme Division, UNICEF

    Evan Wheeler, Lead Software Developer
Innovation Unit - Director's Office, Supply Division, UNICEF

  Pernille Ironside, Child Protection Specialist
  Child Protection Section, Programme Division, UNICEF

 Jihad Abdalla, Programme Officer - Emergency
    OPSCEN, Office of Emergency Programmes, UNICEF

  Paul Molinaro, Supply Manager (Change and
                   Development)
       Director's Office, Supply Division, UNICEF

              Mac Glovinsky, Consultant
Water, Sanitation, and Hygiene, Programme Division, UNICEF
Robert Kirkpatrick, Director
    Global Pulse, Office of the Secretary-General, United Nations

               Jorge Just, Project Coordinator
     Innovation Unit - Director's Office, Supply Division, UNICEF

      Jessica Winn, Programme Officer - Monitoring
          Director's Office, Programme Division, UNICEF

         Arissa Sidoti, Communications Specialist
   Internal Communications, Division of Communications, UNICEF

     Merrick Schaefer, Technical Project Coordinator
     Innovation Unit - Director's Office, Supply Division, UNICEF

              Gabriel White, Innovation Officer
Global Pulse (Uganda), Office of the Secretary-General, United Nations
Christopher Fabian
                         Co-Lead
Innovation Unit - Director's Office, Supply Division, UNICEF

                       Erica Kochi
                         Co-Lead
Innovation Unit - Director's Office, Supply Division, UNICEF

                       Panthea Lee
           Programmes and Partnerships Officer
Innovation Unit - Director's Office, Supply Division, UNICEF
QUESTIONS?
           CODEMAMA.ITP@GMAIL.COM
Frankie Cheung, Sajan Ravindran, Ellie Bastani, Cindy Wong

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Code MAMA: Design for Unicef

  • 1. CODE MAMA Mobile Assistance for Medical Aid Ellie Bastani Frankie Cheung Sajan Ravindran Cindy Wong
  • 3. Malayalam Farsi English
  • 6. Medical Aid Mama Health Worker
  • 11. Q: What happens if disaster strikes?
  • 13. Sajan Ellie Local Health Worker Information Officer
  • 14. + Name + Number + Language
  • 18. #1 #2 #3 #4 #5 #1 #2
  • 19. 00-432-1234 #1 #2 #3 #4 #5 #1 #2
  • 20. 00-432-1234 #1 #2 #3 #4 #5 Living at home #1 #2
  • 21. 00-432-1234 #1 #2 #3 #4 #5 Living at home #1 #2 Are you willing to work? Yes
  • 25. Health Workers Decision Makers Information Officers
  • 26. Future Developments + Real-time Polling + P2P Communication + Increased Customization
  • 28. THANK YOU! Casey Iiams-Hauser Program Manager, ChildCount+ Robert Fabricant Lauren Serota Frog Design | Project Mwana John Dimatos NYU ITP
  • 30. Kumar Anuraj Jha, Child Protection Specialist Child Protection Section, Programme Division, UNICEF Evan Wheeler, Lead Software Developer Innovation Unit - Director's Office, Supply Division, UNICEF Pernille Ironside, Child Protection Specialist Child Protection Section, Programme Division, UNICEF Jihad Abdalla, Programme Officer - Emergency OPSCEN, Office of Emergency Programmes, UNICEF Paul Molinaro, Supply Manager (Change and Development) Director's Office, Supply Division, UNICEF Mac Glovinsky, Consultant Water, Sanitation, and Hygiene, Programme Division, UNICEF
  • 31. Robert Kirkpatrick, Director Global Pulse, Office of the Secretary-General, United Nations Jorge Just, Project Coordinator Innovation Unit - Director's Office, Supply Division, UNICEF Jessica Winn, Programme Officer - Monitoring Director's Office, Programme Division, UNICEF Arissa Sidoti, Communications Specialist Internal Communications, Division of Communications, UNICEF Merrick Schaefer, Technical Project Coordinator Innovation Unit - Director's Office, Supply Division, UNICEF Gabriel White, Innovation Officer Global Pulse (Uganda), Office of the Secretary-General, United Nations
  • 32. Christopher Fabian Co-Lead Innovation Unit - Director's Office, Supply Division, UNICEF Erica Kochi Co-Lead Innovation Unit - Director's Office, Supply Division, UNICEF Panthea Lee Programmes and Partnerships Officer Innovation Unit - Director's Office, Supply Division, UNICEF
  • 33. QUESTIONS? CODEMAMA.ITP@GMAIL.COM Frankie Cheung, Sajan Ravindran, Ellie Bastani, Cindy Wong

Notas do Editor

  1. \n
  2. What you just heard is the introduction of how we hope to deliver aid in a post-disaster scenario. Code MAMA was created as a way for aid organizations to regroup quickly after disaster strikes. Code MAMA stands for Mobile Assistance for Medical Aid. \n
  3. In the story of Code MAMA, we originally wanted to help pregnant women. They are a vulnerable population, a motivated user group, and maternal mortality is a key indicator UNICEF used to see how troubled an area was. \n
  4. \n
  5. Our first idea was to create a mobile sms platform that allowed expecting mothers to connect with health workers and get better aid.\n
  6. With that in mind, we met with people from ChildCount+ and Project Mwana to get a better understanding of their initiatives and what they have learned in the field.\n
  7. ChildCount+ specializes in deploying aid workers to collect and transmit health surveys. \n
  8. Project Mwana trains a group of local health workers to help mothers access their medical resources more efficiently. For example, checkup reminders and medical test results are sent to a trained local health worker who communicates the messages to the mother.\n
  9. Our original idea was to build a system to connect expecting mothers to health workers. What we found was that the existing systems relied on health workers acting as intermediaries between mothers and medical resources.\n\nHowever, these systems experienced challenges on the ground such as mobile literacy and actual literacy as well as technology access. \n\nAlso, the system such as ChildCount Plus relies on PEOPLE\n\nWhat do we mean? We’re talking about people, aid workers, living in communities who get displaced during disaster.\n
  10. So, we took a closer look at our design scenario. We realized a challenge that they faced was rebuilding their network during and after a disaster.\n\nTake away their core volunteers -- the people who go out into the field -- and the system falls apart. So, how do we get their system back up and running.\n\nImagine you’re in Kenya and an earthquake strikes. Systems are down, people are displaced, and your healthcare workers are dispersed. After a few weeks, communications are restored. What happens next? How does Child Count Plus get their workers back?\n\nOur answer is to create a mobile hotline that regroups displaced health workers after disaster strikes.\n
  11. There are two parts our solution. In the first part, \n\nDuring their regular training, they receive an emergency information card to remind them of what to do during an emergency. Their mobile phone number acts as their identification that will give them access to the CODE MAMA Hotline.\n
  12. In the training scenairio Ellie the information Officer goes to childcount plus’ mobile training workshop for its staff workers. She demonstrates how to use the new emergency system to Sajan a health care worker.\n
  13. We only need three pieces of information to reconnect the networks.\nName, number, language.\nPerson and three bullet points: Name, number, language.\n\n----\nindy:  WE FOCUS ON THE SIMPLEST THINGS POSSIBL.ELLIE GIVES HIM A CARD. ON THIS CARD IS THE NUMBER YOU CALL WHEN YOUR PHONE IS WORKING AGAIN. YOUR PHONE # IS IS YOR ID.There are 3 ways we can put into the system.THose are the only 3 th ins that COde Mama needs. That is it.His Name, His Number, His Language.\n
  14. Part two is what happens when…\nDisaster strikes… Code MAMA is activated.\nAs soon as communications are restored, the system begins to automated calls to registered workers based on the Code MAMA database.\n
  15. Ellie activates the system after the disasterl\n
  16. Sajan receives an automated call.\n
  17. What you heard was a simple interaction that collects data.\n
  18. What you heard was a simple interaction that collects data.\n
  19. What you heard was a simple interaction that collects data.\n
  20. Automated calling to all mobile workers.\n
  21. Flexible system allows people to call in.\n
  22. Leaders can use a visual dashboard to monitor the situation. [Example of how a decision might change due to knowing this data]\n
  23. To recap, we have designed a simple emergency recovery system using emergency cards and automated phone calls. We leverage a small amount of information from each user and a couple of tools to rebuild a network of people as quickly as possible.\n\nThe check-in process registers Health Workers,\nAutomated calling system helps Information Officers collect data,\nand a visual dashboard helps Decision Makers monitor the situation and make better decisions.\n \nThis creates an immediate feedback loop between health workers and their leaders, allowing them to react to emergencies as efficiently as possible.\n\nThis feedback loop continues until the emergency winds down and the original system is back in place.\n
  24. We have described the foundation of an emergency recovery system that we believe would have an immediate impact. \n\nThere are also many ways the base system can be extended to become more useful.\n
  25. Our system adds an emergency recovery component to mobile health initiatives like ChildCount+ and Project Mwana. By doing this, we still expect to fulfill our original goal of improving the lives of expecting mothers. But ultimately, CODE MAMA can be used across a much wider range of scenarios that go beyond mobile health.\n
  26. Thanks for listening. This would not have been possible without the help of…\n
  27. And of course, everyone at UNICEF – \n
  28. All the speakers who shared their experiences with us\n
  29. \n
  30. …and last but not least, Chris, Erica, and Panthea from the Innovations team.\n
  31. \n