This presentation show you what you need to do to make your presentation video-centric. It was presented on June 11, 2010 at the National Speakers Association University. Thank you to Tim Street, who directly inspired part of this presentation.
21. Tip #1: Get easy-to-use camera
•Find a camera with
easy download
•Spend $100-200
•Good ones are:
Flip Camera
Kodak Zi8
22. Tip #2: It’s the content, baby
•Remember: Emotion,
Humor, Spectacle,
Surprise, Controversy
•Don’t stuff too many
messages in one
video
23. Tip #3: Hold still
•Hold the camera
with both hands
•Count to 10 in
your head for
each shot
•Use a (small)
tripod
24. Tip #4: Lights, camera, action
•Turn on all
available lights
or use daylight
•Film with
person’s face to
a window (NOT
their back!)
•Speak loudly or
get close for best
audio
25. Tip #5: Reuse, Recycle, Repeat
•Reuse: video is 53x
more likely to be on
1st page of Google
•Recycle: website,
YouTube, Facebook,
newsletters, email
signature
•Repeat: One-offs
don’t work - create a
series
27. Do #1: Rehearse on projector
•Try on your computer
and on facility’s
computer
•Get there at least 2
hours before your
presentation
•Grab responsible AV
person immediately
•Have a back-up plan
28. Do #2: Use several short clips
•45 seconds or less
is best
•Don’t hesitate to
use tools to edit
down
29. Do #3: Make it seem like a piece of cake
•Play it immediately
•Don’t announce
•Don’t explain video
before people see it
30. Don’t #1: Don’t start with a video
•People are coming
to see you, not a
feature film
•Strike a balance
between light and
dark
•Enlist a helper
31. Don’t #2: Don’t use typical corporate video
•Just talking heads
are boring
•People don’t want
to see fancy shots
of your production
machines
32. Don’t #3: Don’t rely on sound
•Venues are
notoriously bad
with audio
•Moving images
that tell a story –
sound is a bonus
•Bring your own
speakers