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1000 CZK
                          Young Lions 2013 - 17/4/2013

                            Peter Miûík a Jakub Kesl




Wednesday, April 17, 13
Target group




Wednesday, April 17, 13
3 x How



                              How to reach them?
                          How to attract their attention?
                           How to deliver the message?




Wednesday, April 17, 13
Key message




                          1 000 CZK can help business environment in
                                     the Czech republic.




Wednesday, April 17, 13
How to reach them?




                          They pay with bigger value banknotes.

Wednesday, April 17, 13
How to attract their attention?




                          We choose a medium that matters to them.

Wednesday, April 17, 13
How to deliver the message?




                                                                         +QR code
                                                                         + WWW



                          Direct message from TI when you get 1000 CZK
                                        banknote in cash.
Wednesday, April 17, 13
Partners




Wednesday, April 17, 13
Budget




                          100 000 CZK for POST-IT production & delivery
                                PR potential (both partner and TI)




Wednesday, April 17, 13
Summary




Wednesday, April 17, 13

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Young Lions 2013 - Media - LOOSERS

  • 1. 1000 CZK Young Lions 2013 - 17/4/2013 Peter Miûík a Jakub Kesl Wednesday, April 17, 13
  • 3. 3 x How How to reach them? How to attract their attention? How to deliver the message? Wednesday, April 17, 13
  • 4. Key message 1 000 CZK can help business environment in the Czech republic. Wednesday, April 17, 13
  • 5. How to reach them? They pay with bigger value banknotes. Wednesday, April 17, 13
  • 6. How to attract their attention? We choose a medium that matters to them. Wednesday, April 17, 13
  • 7. How to deliver the message? +QR code + WWW Direct message from TI when you get 1000 CZK banknote in cash. Wednesday, April 17, 13
  • 9. Budget 100 000 CZK for POST-IT production & delivery PR potential (both partner and TI) Wednesday, April 17, 13