Maxim Nitsche, dem Gewinner des 2. pitchfreunde-Events in Berlin. Die Mathe-App “Math42″ der Cogeon GmbH wurde am 11. November ’13 vom Publikum des zweiten „Cup der guten Freunde” mit 22 von 58 Stimmen zum Sieger.

1. Symbolic Step-By-Step Math
for 5th to 12th Grade Students
!
!
!
• Problem
• Solution
• Competition
• Team
!
www.cogeon.com
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

2. What we do
Symbolic math with on-the-fly suggestions how to solve a problem
combined with step-by-step solutions for the iPad and iPhone
(1) to help 5th to 12th grade students solving their math homework and
(2) to power e-textbooks, math portals and third party apps as a service.
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
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3. Problem — Pain of the Customer — 5th to 12th Grade Students, Parents
School system hasn't really changed
over the last 100 years
Math is mandatory
Technological progress of
textbooks stopped in the 90s
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
No Math
!
!
No Access
to higher education
Latest ed tech ≈
Multi media + gimmicks
Math homework has to
be done step-by-step
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4. Problem — How Students and Parents Address the Issue Today
Expensive auxiliary devices
CAS calculators, ...
Gigantic, cost intensive
math tutoring industry
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Complex engineering apps
Wolfram Alpha, Mathematica, ...
... in Asia even more
than in Europe
MOOCs (Video portals)
Khan Academy, Coursera, ...
Tutor based math portals

5. Problem — Supply and Demand of iOS Education / Math Apps
465,000,000
iOS devices sold over
the last 2.5 yeats
Teenagers
with iOS Devices
5th-12th Grade Students
with iOS Devices
132,000,000
91,000,000
55,000,000
?
1 : 516
Apps : Devices
900,000
90,000
iOS Apps
Edu Apps
5th-12th Grade Students
with Math Problems
and iOS Devices
1 : 2,750,000
Algebra Apps : Students
480
5
15
45
10
70
90
180
65
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Math Apps
Significance, Effort
Step-by-Step Math
Algebra, Calculus
Graphs, Diagrams, ...
Geometry
Formulas
Calculators
Assessment, Exams Preparation
Pre School, 1st - 4th Grade

6. Solution — Value proposition making the customer’s life better
USPs
‣ On-the-fly suggestions how to solve a problem
based on Artificial Intelligence
‣ Step by Step solutions where each step is explained
by substeps and mathematical explanations and
definitions
‣ No dedicated syntax needed
!
‣ Math homework and problems are solved on-the-fly
‣ Expensive private tutoring can almost completely be
dispensed
‣ Parents can help their children with their homework
‣ Skills are tested, progress is tracked
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
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7. Feedback
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
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8. Solution — Demand in Forums - Problem and Solution
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

9. Solution — Demand in Forums - Problem and Solution
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

10. Competition — Wolfram Alpha
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

11. Competition — Microsoft Mathematics 4.0
Microsoft Math 4.0 shows nonsense (1)
MATH 42: Solve the equation directly or
or wrong steps (2) or doesn't show
first remodelling it meaningfully and
necessary steps (3) like reducing fractions
then solve the equation
1
2
3
From a Microsoft flyer:
Step-by-step guide for Mathematics 4.0
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

12. Team
Maxim Nitsche - CEO & Founder (18)
‣ 2012 Studies of mathematics at the 'Technische Universität Berlin'
‣ 2006 No 57 of ca. 50.000 in the French Kangoroo Competition
‣ 2005 - 2012 German National Chess Championships (single, team)
Raphael Nitsche - CTO & Founder (17)
‣ 2013 Studies of mathematics at the 'Technische Universität Berlin’ while still in school
‣ 2011 Winner of the 'French Overseas Schools Math Competition'
‣ 2009 No 43 of ca. 50.000 in the French Kangoroo Competition
‣ 2006 - 2012 German National Chess Championships (single, team)
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

13. Team
Thomas Nitsche - Advisor & Founder
‣ Mathematician, serial entrepreneur
‣ 2006 Proximic (Wellington Partners, Holtzbrinck Ventures)
‣ Contextual search technology
‣ Patents: 'Learning Heating', 'Intelligent Switch'
‣ Chess Computer Mephisto I - III, Computer Chess World Champion
Oxana Nitsche - Advisor & Founder
‣ Computer linguist
‣ 2006 Proximic
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved