MassChallenge Marketing Bootcamp
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Slides I presented June 27th at MassChallenge during their marketing bootcamp.
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MassChallenge Marketing Bootcamp
- 1. http://bit.ly/talkhubsp Social Media, Inbound Marketing and Bears! Oh My. Laura “@Pistachio” Fitton 6-27-12
- 2. 1 Who am I to talk? 2 Marketing has been Transformed 34 How are YOU Doing?
- 3. 1 Who am I to talk?
- 4. I’m Laura @Pistachio Fitton. I work at It’s nice to meet you. 2011: #2 12.5 MILLION Marketing Leads Blog Generated 186,000 Twitter 6,500 Followers Customers 700+ 4.5 million VARs Users All-in-one marketing software
- 5. Laura Fitton, May 2007 Homebound mom. Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
- 8. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
- 11. (Don’t Believe the) Hype http://bit.ly/talkhubspot
- 12. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
- 13. 2 Marketing has been Transformed
- 15. 1990 Sales Demo Please tell me about your product. You have my undivided attention.
- 16. 2012 Sales Demo Search “Reviews Does their blog for Company XYZ” Do I know make them look anyone who smart? works there? Is there a demo video from an Do they actual user? have a Anyone use mobile app? Company XYZ? What’s it like?
- 17. The balance of power shifted mere mortal
- 19. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
- 20. “ Any to Many
- 21. Influence (was) Attract attention to yourself
- 22. Influence (is) Provide attention & value to others
- 23. “ How Can I Get More Followers?
- 24. You don’t just want a following. 24
- 26. “ E h r r sm tin wr ra in o ite w e o e g ot ed g r it B n m Fa k e j in rn l a in h h do something wr w in a o t ot r g b u. h it Image Credit: lhalstead
- 27. Get Found. Convert. Analyze. Prospect Marketing Blogging Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Landing Media Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Analytics Nurturing
- 29. 4 How are YOU Doing?
- 30. Less of this. 30
- 31. More of this. 31
- 35. “ BE US UL EF !!!!
- 37. “ Listen. Learn. Care. Serve.
- 38. “ Im age C re d it: F otograp h ia G u e rilla M k te utm r ae h c s eo the hero o yu fo r sr ty o. A nH n l n ad y e C ie C ne t f e h f o tn Of r ic M rein Po aktg rf s T et b o! we Q o e e ok ut
- 43. Marketing is a Mess.
- 44. HubSpot consolidates all the best inbound marketing methods in one spot
- 45. Less of this. 45
- 46. More of this. 46
- 47. THANK YOU Learn more today! THANK YOUhttp://bit.ly/talkhubspo THANK YOU
Editor's Notes
- So, I’m intimately involved in the space - anticipated these needs in advance because of my depth in Twitter. Saw this train coming long in advance and it’s arriving to the station right on schedule. TOO TANGENTIAL: One year ago last week I re-launched my communications consultancy as the world’s first Twitter for Business agency. Eight days later the market crashed and by the end of Q1 $40,000 in contracts with media companies and ad agencies had fallen off the table. Today Pistachio constitutes a dozen consultants and support staff serving some of the world’s largest companies. $20,000 transactions on Twitter, Twitter for Business, Blue chip clients Origin story -- my credentials, Pistachio’s performance, etc. What convinced me this must exist Kawasaki, J&J, Ford, (IBM, SAP, revenues), HBS
- So, I ’m intimately involved in the space - anticipated these needs in advance because of my depth in Twitter. Saw this train coming long in advance and it’s arriving to the station right on schedule. TOO TANGENTIAL: One year ago last week I re-launched my communications consultancy as the world ’s first Twitter for Business agency. Eight days later the market crashed and by the end of Q1 $40,000 in contracts with media companies and ad agencies had fallen off the table. Today Pistachio constitutes a dozen consultants and support staff serving some of the world’s largest companies. $20,000 transactions on Twitter, Twitter for Business, Blue chip clients Origin story -- my credentials, Pistachio ’s performance, etc. What convinced me this must exist Kawasaki, J&J, Ford, (IBM, SAP, revenues), HBS
- So, I ’m intimately involved in the space - anticipated these needs in advance because of my depth in Twitter. Saw this train coming long in advance and it’s arriving to the station right on schedule. TOO TANGENTIAL: One year ago last week I re-launched my communications consultancy as the world ’s first Twitter for Business agency. Eight days later the market crashed and by the end of Q1 $40,000 in contracts with media companies and ad agencies had fallen off the table. Today Pistachio constitutes a dozen consultants and support staff serving some of the world’s largest companies. $20,000 transactions on Twitter, Twitter for Business, Blue chip clients Origin story -- my credentials, Pistachio ’s performance, etc. What convinced me this must exist Kawasaki, J&J, Ford, (IBM, SAP, revenues), HBS
- So, I ’m intimately involved in the space - anticipated these needs in advance because of my depth in Twitter. Saw this train coming long in advance and it’s arriving to the station right on schedule. TOO TANGENTIAL: One year ago last week I re-launched my communications consultancy as the world ’s first Twitter for Business agency. Eight days later the market crashed and by the end of Q1 $40,000 in contracts with media companies and ad agencies had fallen off the table. Today Pistachio constitutes a dozen consultants and support staff serving some of the world’s largest companies. $20,000 transactions on Twitter, Twitter for Business, Blue chip clients Origin story -- my credentials, Pistachio ’s performance, etc. What convinced me this must exist Kawasaki, J&J, Ford, (IBM, SAP, revenues), HBS
- WHY I FOUNDED ONEFORTY: Make sense of the exploding and confusing ecosystem of tools for businesses using Twitter that I was working with in my consulting.
- WHY I FOUNDED ONEFORTY: Make sense of the exploding and confusing ecosystem of tools for businesses using Twitter that I was working with in my consulting.
- Swap the dude that’s supposed to be your dad with a photo of your real dad. The way I set up the animation you can speak to how your dad gets info – then click and start with “well, I get a lot of info from tv as well… but I also get a shitload of info through email, twitter, etc… whereas newspapers, the phone, and mail don’t even register”
- 36% feel Twitter is important or critical to their business, gaining 15% points over last year’s 21% 89% feel it is at least somewhat useful.
- Mainly, during this aberrant period of mass media. Prior to that, (and to some extent, even during it on local levels,) we can to a very fine understanding of how influence is garnered, bargained, shared
- And it is PARTICULARLY GOOD at picking up and relaying exceptional stuff.
- Marketing has gotten complicated
- HubSpot consolidates all the best inbound marketing methods in one spot