TechnoCreativity, the next generation
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In this speech you’ll understand this new concept along with how you can become a TechnoCreative, the next generation. David Alayón is the Business Development Director of Social Noise, an agency focused on tech innovation campaigns
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TechnoCreativity, the next generation
- 2. DAVIDALAYÓNCreativeengineer · Compulsive cinephile Instrumental melomaniac · Curious photographer Social Noise Innovation Director & Partner Hiyalife Tech Consultant & Founding Partner BizUp Business Development Specialist & Co-Founder Shoppiic Product Manager & Co-Founder UP BIZ @pisitoenmadrid
- 4. Mark Avnet - Creative Technologist
- 5. TechnoCreativity is the deep understanding of the technology around us with the purpose of reinventing and using it in a creative way.
- 6. CinePrint
- 7. What is the problem with TechnoCreativity?
- 9. intellectual curiosity, ability of association, intuition, sensitivity in the perception of things ... dispersion, fast lack of motivation, need for solitude, chaotic organization ... + - effectiveness, organization, strategic thinking, analytical skills ... rigidity, lack of imagination, excessive rationality, tendency to pragmatism... Techno- Creative Techno- Creative
- 10. The 5 secrets of TechnoCreativity
- 11. 1. Be an Innovator, an Early Adopter
- 12. A private library is not an appendage to stimulate the ego, but a tool for research. Read books are far less valuable than the unread. (Nicholas Taleb) Umberto Eco's anti-library
- 13. Innovators Early Adopters Early Majority Late Majority Laggards Roger’s innovation adoption curve (Everett Rogers)
- 14. Innovators Early Adopters Early Majority Late Majority Laggards The Tipping point (Malcolm Gladwell) TechnoCreative
- 15. Coolhunting Coolhunting is a set of techniques aimed to anticipate the tastes and interests of consumers by looking for trends based on consumption patterns. One of the most important factors is traceability, not only to identify trends but knowing where it came from. The information gathering process is based on identifying sources, differentiate mainstream, trendsetters and opinion leaders, gather information and categorize it.
- 16. Netnography Netnography is a neologism that combines its ethnographic roots with the study of groups, communities or problems using Internet as a social research field. 1. Detection of trends and fashions (LinkedIn, Twitter, Reddit, Wired UK...) 2. Research (Addictomatic, Google Trends for Insights...) 3. Monitoring trends (Google Alerts, Push notifications ...) 4. Identification of influencers, content curators (Feedly, Flipboard) TECHNIQUES
- 17. 2. think outside the box
- 18. Computer science has to do with computers as well as astronomy is about telescopes. (Edsger W. Dijkstra) Strategy vs tactics
- 19. Anatomyofamobile Front camera Main camera Top microphone Bottom microphone Speaker Accelerometer Compass Touchscreen Flash GPS, 3G, WiFi Light sensor
- 24. Feel Me
- 25. Durex Underwear
- 26. 3. Be a t-shaped talent
- 27. It is better to know something of everything than to know everything about one thing. (Blaise Pascal) Smart specialization
- 28. - Shaped
- 29. Broad Deep Functional or disciplinary skills. Deep knowledge. Ability to apply knowledge across situations (collaborative, empathetic, proactive)
- 31. There is nothing in the world so useless as doing with great efficiency what should not be done at all (Peter Drucker) Lean Philosophy
- 32. Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self- organizing, cross-functional teams. “ (Wikipedia)
- 33. 1. The team must work, physically or virtually, located in the same place 2. Add technical profiles to the creative team or better... Creative Technologists! 3. "Minimum Viable Brief" 4. Get real-time insights 5. "Idea-thon" (effective creative exercises) 6. Iterates and contrasts 7. Involve the client in the pilot project Agile Creativity in 7 steps
- 34. 5. apply the new rules of creativity
- 35. Creativity is to think of new ideas. Innovation is doing new things (Theodore Levitt) Entrepreneurship as a lifestyle
- 36. 3. A few seconds before the epiphany, a brain activity called "gamma-wave rhythm" occurs, generating the highest electrical frequency that the brain may have. It is produced by the generation of new connections between neurons. 1. When we have a problem, the left hemisphere begins to activate nerve cells that begin to dig over all possible combinations to find a solution. 2. Then the brain changes hemisphere (right one) that sees the whole picture and begins to seek associations not seen at first sight. Gamma-wave rhythm Gamma waves are produced in moments of relax, for example while you take a hot shower. That's why great ideas emerge in the shower!
- 37. 1. Blue painted walls (University of British Columbia) 2. Take more breaks (Radboud University, Nijmegen) 3. Think like a child (North Dakota State University) 4. Watch more comedy (Northwestern University, Illinois) 5. Work with strangers (Northwestern University, Illinois) 6. Be prepared to improvise 7. Channeling creativity (SCAMPER, Six Thinking Hats, Brainwriting) New rules of creativity
- 38. 1. Be an Innovator, an Early Adopter 2. Think outside the box 3. Be a T-Shaped Talent 4. Use Agile Creativity 5. Apply the new rules of creativity 5 secrets of TechnoCreativity