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비영리단체의 스토리텔링,[object Object]
사람들은본능적으로 타인의 이야기를 듣고 싶어하며,,[object Object],소비자들은 세상 모든 이야기를 스토리 구조로 이해합니다.,[object Object],이제 소비자들은 더 이상 광고에만 의존하지 않습니다.,[object Object]
스토리텔링 마케팅은 상품 특성을 객관적으로 설명하는 것이 아니라 고객이 관심을 가지고 반응하는 흥미로운 이야깃거리로 풀어나가는 마케팅 커뮤니케이션 기법,[object Object],미래의 부를 창조하는 길은 더 이상 상품의 기능에서 나오지 않는다. 꿈과 감성이 지배하는 21세기, 소비자는 상상력을 자극하는 스토리가 담긴 제품을 구매한다. 감성을 자극하는 스토리텔링은 부를 창조하는 원동력이다”,[object Object],-미래학자 롤프옌센,[object Object]
예술분야 - 마케팅,[object Object]
창업자 스토리 : Kiehl’s,[object Object]
창업자 스토리 : Nike,[object Object],나이키는 스포츠 선수들의 경기력을 향상시키기 위한 노력에서 출발한 회사이다.,[object Object],공동 창업자인 필 나이트(Phil Knight)는 대학 중거리 육상 선수였으며, 빌 바우어만(Bill Bowerman)은 육상 코치였다.,[object Object],기록을 향상시킬 수 있는 스포츠화를 개발하고자 했던 이들의 바람이 바로 나이키의 출발점이었다.,[object Object],나이키는 선수들에 대한 정확한 이해를 바탕으로 각 종목에서 진정으로 필요한 요소를 제공하는 것을 기술 혁신의 기본 방향으로 잡았다.,[object Object],또한 보다 많은 이들이 스포츠와 함께할 수있기를 바라는 마음으로 스포츠의 건전한 발전을 지향하고 있다.,[object Object]
브랜드 스토리 : ADIDAS,[object Object]
브랜드 스토리 : ADIDAS,[object Object]
브랜드 스토리 : 현대중공업,[object Object]
브랜드스토리텔링 4단계,[object Object]
브랜드 스토리 : ADIDAS,[object Object]
소비자 스토리 : 국순당100세주,[object Object]
소비자 스토리 : 국순당100세주,[object Object]
소비자 스토리 : 위험한 한복,[object Object],고구려 모텔,[object Object]
소비자 스토리 : 위험한 한복,[object Object]
잠실복지관에서 만들 수 있는 스토리,[object Object],프로그램,[object Object],관장님,[object Object],복지관,[object Object],실패,[object Object],성공,[object Object],후원업체,[object Object],자원봉사자,[object Object],이용자,[object Object],식당,[object Object],메뉴,[object Object],직원,[object Object],후원자,[object Object],대상자,[object Object]
스토리텔링의4요소/5요소,[object Object],메시지,[object Object],갈등,[object Object],등장인물,[object Object],플롯(구성),[object Object],+  복제가능 : 전파,[object Object],열정,[object Object],악당,[object Object],영웅,[object Object],깨달음의 순간,[object Object],변화,[object Object]
갈등측정계,[object Object],혼돈,[object Object],세상의 종말이 온다. 절망적이다.,[object Object],산더미 같은 도전, 시간이 없다.,[object Object],딜레마 직면, 뚜렷한 해결책이 보이지 않음,[object Object],평범한 도전, 해결가능,[object Object],모든 것이 평온함,[object Object],조화,[object Object]
갈등측정계,[object Object],혼돈,[object Object],세상의 종말이 온다. 절망적이다.,[object Object],산더미 같은 도전, 시간이 없다.,[object Object],딜레마 직면, 뚜렷한 해결책이 보이지 않음,[object Object],평범한 도전, 해결가능,[object Object],모든 것이 평온함,[object Object],Good Story,[object Object],조화,[object Object]
EBS 다큐프라임‘이야기의 힘’,[object Object],풍류일가,[object Object],E-story rab,[object Object],옥답에듀(http://edu.okdab.com),[object Object],스토리텔링의 기술,[object Object]

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