Apresentação feita pelo Twitter para o Grupo de Mídia em SF

1. Brazilian Delegation 09 08 10

2. 1. Introducing Twitter
2. Twitter in Brazil
3. Your campaigns
4. Advertising on Twitter
5. Upcoming dates

3. Twitter is not useful

4. 140M registered users
350,000 new signups/day
.com
200M uniques/month
115M pageviews/day
activity is exploding
80M Tweets/day (+ 65% in 3 months)
30% created from mobile
14M new followings/day

5. 52% 48%
Male Female
Gender
Source: Twitter
0
0
0
0
1
3-12 13-17 18-34 35-49 50+
14%
24%
45%
14%
4%
Age
Source: Quantcast, 01.10
Sep 2010
0M
10M
20M
30M
40M
50M
Male Female
Tweets/Day/Gender
Source: Twitter

6. Brazil on Twitter

7. How many accounts?
How many new signups/day?
How many Tweets/day? 12,407,005
15,008,617
42,172

8. Your campaigns

9. Twitter is great for marketing content

10. sigaSX4
Twitter is great for product launches

11. 0
750
1500
2250
3000
Mar 1, 2010 Mar 8, 2010 Mar 15, 2010 Mar 22, 2010 Mar 29, 2010 Apr 5, 2010 Apr 12, 2010 Apr 19, 2010 Apr 26, 2010
Daily Mentions, 2010
SigaSX4

12. Twitter is a vehicle for creativity

13. Twitter is realtime

14. 0
375
750
1125
1500
Jan 1, 2010 Feb 4, 2010 Mar 10, 2010 Apr 13, 2010 May 17, 2010 Jun 20, 2010 Jul 24, 2010 Aug 27, 2010
Daily Brand Mentions, 2010
Bradesco Embraer Embratel Unibanco Varig
Brazilian brands are being talked about - now!

15. Followers
Retweets
Influence
Mentions
Trends
How you measure success

16. Introducing Advertising on Twitter

17. How do we build an advertising platform
that preserves the user experience?
Real-time interest targeting
!"#$#%&'!"#$#%&' !"##$%

19. !"#$#%&'!"#$#%&' !"#$%&
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20. Some of the brands currently using Promoted Products

21. The Promoted Tweets Dashboard

22. What results are we seeing?

23. Old Spice mentions per minute — Jul 12-14 2010
Jun 13, 10:00AM EST Jun 14, 10:00AM EST
Get well Kevin Rose Marriage Proposal
!"#$#%&'!"#$#%&' Trend
0
50
100
150
200
7/12/100:01
7/12/101:21
7/12/102:48
7/12/104:16
7/12/105:57
7/12/107:39
7/12/1010:59
7/12/1013:36
7/12/1015:13
7/12/1016:30
7/12/1018:15
7/12/1019:51
7/12/1021:25
7/12/1022:59
7/13/100:53
7/13/102:20
7/13/103:54
7/13/105:32
7/13/107:39
7/13/1010:41
7/13/1013:29
7/13/1014:35
7/13/1015:31
7/13/1016:27
7/13/1017:23
7/13/1018:19
7/13/1019:15
7/13/1020:11
7/13/1021:07
7/13/1022:03
7/13/1022:59
7/13/1023:55
7/14/100:51
7/14/101:47
7/14/102:43
7/14/103:39
7/14/104:35
7/14/105:31
7/14/106:27
7/14/107:23
7/14/108:19
7/14/109:15
7/14/1010:11
7/14/1011:07
7/14/1012:03
7/14/1013:00
7/14/1013:56
7/14/1014:52
7/14/1015:48
7/14/1016:44
7/14/1017:40
7/14/1018:36
7/14/1019:32
7/14/1020:28
7/14/1021:24
7/14/1022:20
7/14/1023:16
Tweets/min

24. 0
8,000
16,000
TweetVolumeperHour
0%
6%
12%
EngagementRate
campaign summary
Toy Story Tweets/hour Toy Story Tweet Engagement Rate
5.5xTweet vol. increase
Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more?
+57%Engagement rate increase
Trend starts Trend ends Trend starts
!"#$#%&'!"#$#%&' !"#$%
Aug 2010

25. 0%
6%
12%
EngagementRate
LeBronJames
0
2,500
5,000
TweetVolumeperHour
campaign summary
LeBron James Tweets/hour LeBron James Tweet Engagement Rate
4.5xTweet vol. increase
Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more?
11%Average engagement
Trend starts Trend ends Trend starts
!"#$#%&'!"#$#%&' !"#$%
Trend ends

26. 0
200
400
600
800
Jul4,201012:00AM
Jul4,20103:00AM
Jul4,20106:00AM
Jul4,20109:00AM
Jul4,201012:00PM
Jul4,20103:00PM
Jul4,20106:00PM
Jul4,20109:00PM
Jul5,201012:00AM
Jul5,20103:00AM
Jul5,20106:00AM
Jul5,20109:00AM
Jul5,201012:00PM
Jul5,20103:00PM
Jul5,20106:00PM
Jul5,20109:00PM
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Jul6,20103:00AM
Jul6,20106:00AM
Jul6,20109:00AM
Jul6,201012:00PM
Jul6,20103:00PM
Jul6,20106:00PM
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Jul7,20103:00AM
Jul7,20106:00AM
Jul7,20109:00AM
Jul7,201012:00PM
Jul7,20103:00PM
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Jul8,201012:00AM
Jul8,20103:00AM
Jul8,20106:00AM
Jul8,20109:00AM
Jul8,201012:00PM
Jul8,20103:00PM
Jul8,20106:00PM
Jul8,20109:00PM
TweetVolumeperHour
Despicable Me mentions/hour
Trend starts Trend ends
kick-started the conversation!"#$#%&'!"#$#%&' !"#$%
4.2xTweet vol. increase

27. 570000
582500
595000
607500
620000
Jun
12,2010
Jun
13,2010
Jun
14,2010
Jun
15,2010
Jun
16,2010
Jun
17,2010
Jun
18,2010
Jun
19,2010
Jun
20,2010
Jun
21,2010
Jun
22,2010
Jun
23,2010
Jun
24,2010
Jun
25,2010
Followers
@DisneyPixar Followers
Trend starts Trend ends
Toy Story 3 released
Jun 15 2010
converted buzz into followers!"#$#%&'!"#$#%&' !"#$%
+25,000Follower increase

28. performance summary
# Brand Campaign Duration Engagement
Trend
Impressions
Retweets
1 Ford Mustang 1/2 day 32% 40,000,000 390
2 Universal Despicable Me 1 day 15% 125,900 587
3 Nike World Cup 1/2 day 14% 59,000,000 207
4 Old Spice Old Spice Man 1 day 13% 53,100,000 313
5 NBA LeBron James 1/2 day 11% 57,000,000 236
6 Motorola Droid 2 1/2 day 11% 23,100,000 88
7 Disney Toy Story 3 6 days 10% 650,000,000 13,276
8 Fox Predators 2 days 8% 174,500,000 669
9 Paramount Dinner for Schmucks 1 day 7% 70,600,000 127
10 Coca-Cola World Cup 1 day 6% 113,250,000 450
!"#$#%&'!"#$#%&' !"#$%&

29. 1. December 2010: Translation
2. March 2011: Brazil Office
3. April 2011: Promoted Products in BR
Twitter Brazil: Upcoming dates

30. For information about Twitter’s advertising products, please email
promotedtweets@twitter.com
Thanks!