Tips on How to get better conversion rate from your website landing pages.

1. 8 Sure-fire Landing Page
Strategies for 2012

2. Summary
Website landing pages enhances
visitor conversion, captures leads
and creates a branded user
experience. But very often marketers
overlook key conversion aspects
while developing their landing pages.
So, what are the common landing
page flaws? How can you covert the
basic landing page into an effective
conversion page? Find out more in
this article >>> Read more

3. What is a Landing Page?
A landing page is the first page visited in your
website, via a link from an ad, a search result,
or an email promotion. Every landing page is
designed to carry out the end goal.
Let’s examine a few elements that can help you
fine tune your landing page performance.
Strategies to make your Landing Page
Lucrative
Create a focused landing page
According to a recent survey, 18% of email
campaigns direct visitors to their home page.
Using generic landing pages with multiple
offers reduces the chances of conversion.
Instead create a separate page to strategically
communicate your offer. With a focused landing
page, you can raise the bar for customer
experience and increase visitor conversion.

4. Attract visitors With attractive call of
action
Multiple offers on your landing page
distract fickle minded online visitors.
Instead of detracting visitors with multiple
offers, you can communicate one main
offer with a prominent call to action.
Optimize landing pa ge copy
Use the right-mix of sales points with
intelligent psychological triggers in your
sales copy. After creating the copy, test the
content on a sample group. Based on the
feedback, you can further optimize the
landing page copy for higher results.

5. Synchr onize landing pa ge design with
br anding
Maintain a consistent look and feel of the
landing page template that match with your
website design. Landing page design using
the similar color and design will heighten
brand recognition.
Use Testimonials
Include testimonials from your clients at
strategic locations on the landing page.
Adding customer feedbacks or logos of
affiliated institutions adds Credibility of your
offer.
Minimize the visual clutter
Keep the landing page clear and avoid the
urge to promote multiple offers. Do not

6. distract the visitor with excessive designs,
navigational bars and links to other sections.
Use only supportive visuals that aid visitors
to the desired action.
Create a landing page that loads
quickly
While developing your landing page, use
minimal graphics, or optimize the size of
images so that it loads faster. An optimized
landing page reduces the chances of a
visitor moving away from your site.
Finally, test
Check the merits of your landing page before
you upload on your site. Align the design,
visuals, audio and video elements, etc used
in the landing page for higher customer
engagement.