Ever wondered why Sales and Marketing teams in your organization seem to be out of sync with each other?

1. How to Get Sales and
Marketing to Tango Together

2. Ever wondered why Sales and Marketing teams
in your organization seem to be out of sync with
each other?
Well, blame it on mis communication. Two teams
can’t work together if they work towards different
targets. Though both the teams want to achieve
the ultimate business goal of increasing revenue,
there are differences in the individual strategies
and style of execution. Most often, individual
teams take decisions based on just their domain,
which hampers the performance of both the
teams and creates a communication gap. This can
be avoided, if managers of both teams take
decisions based on the end-to-end process.
With the changing buying process cycle, there is a
need for marketers to change the way they
market their products/services. Marketers need to
know more about their prospects and their needs.
Based on these factors, organizations should align
their Sales and Marketing teams.

3. Traditionally, Marketing team’s role was set to
manage and develop the brand and induce
interest. While the Sales team played a major role
in educating prospects about products and
communicating with them. However, these days,
customers tend to do a lot of research and bank
on information provided by marketing team on
websites, marketing collaterals, brochures,
testimonials, etc. Prospects are already educated
about services and products, well before they
enter the sales funnel. This has completely
changed the traditional processes followed by
Sales and Marketing teams, as it demands for a
better communication and coordination between
them.

4. Here are few tips that can bridge the
communication gap between the Sales and
Marketing teams for better coordination
Modification of Revenue Cycle: Bring in a
process, which defines steps right from meeting
the prospect through closing the deal and
continues on to building stronger relationships
with customers. Both teams should have a clear
understanding of the process in place, so that
everyone knows what the other team is doing.
Develop a Common Vocabulary: A common
vocabulary makes communication between the
teams easy. They should have common definitions
for mandatory or commonly used terms.

5. Closed Loop Reporting System: This system
can streamline lead-generation efforts, as well as
filter sales qualified leads from others, provided
an automated CRM system is in place. This
system should be accessible to both the teams so
that communication becomes easy; Marketing
team can get information on quality of leads from
sales team and the Sales can give scores to leads
based on the quality.
Foster Respect and Trust: Inculcate the habit
of celebrating small wins and working together to
avoid losing deals. This can bring the teams
closer and build confidence in one another. A
sense of harmony, shared vision, common goals
can bring two teams together

6. Reap Benefits from Alignment of Marketing
and Sales
With alignment of Sales and Marketing teams, the
revenue pipeline can be systematized. Sales
funnel can be bi-directional i.e. the leads can be
sent back for nurturing if they are not sales-ready.
This process ensures qualified leads at reduced
costs and leads don’t slip away from the gap
between the Sales and Marketing. With the
alignment, businesses can measure results
effectively throughout the revenue pipeline as
they get a greater visibility range of the complete
process.

7. Get Marketing Solution: from Pioneer
Marketers
Pioneer Marketers can help you with the solution
if you are not able to get out of this sump. Our
Marketing experts provide with innovative tools
and techniques with which you can get better ROI
from the Sales and Marketing initiatives.
What does Pioneer Marketers offer?
• Plan for integrating Sales and Marketing
• Tailor-made training programs for your Sales
and Marketing teams
You can call us on 888-400-1602 or Sign Up
here to avail this offer.
You can also write to us at
info@pioneermarketers.biz.