This is an ongoing course at McGill university on Electronic marketplaces and social media
The 3rd session discusses building websites and best practices
30. Content
"Click to Continue" resulted in the
highest increase in conversions (over
"Continue to Article" or "Read More").
Grokdotcom.com
Thursday, November 19, 2009
52. Listen for
stories
Thursday, November 19, 2009
53. Stories reveal tactic information
What do they tell stories about?
Who is in their stories?
Listen for
stories
Thursday, November 19, 2009
54. Stories reveal tactic information
What do they tell stories about?
Who is in their stories?
Quotes help you hear their voice
Listen for
stories -What terminology do they use?
-How they talk about task or product?
Thursday, November 19, 2009
55. Sarah is single, and works for a
advertising agency
She loves to make a fashion
statement but cannot afford what
she loves. She is impulsive.
Sarah Newman She recently broke up with her Boy
Female friend and spends 3 nights a week
Age 30 out with the girls.
Income 60k
She works out 4 time a week and
makes sure to take care of her
appearance.
Thursday, November 19, 2009
56. David is a stock broker and loves the
high life. He enjoys to travel and loves
fast cars. He is getting engaged in the
near future.
He is a procrastinator. He dislikes
shopping but he is service-oriented.
David Jones
Male He is searching for the perfect diamond
Age 31 for his fiancé
Income 90k
Thursday, November 19, 2009
57. David is a stock broker and loves the
high life. He enjoys to travel and loves
fast cars. He is getting engaged in the
near future.
He is a procrastinator. He dislikes
shopping but he is service-oriented.
David Jones
Male He is searching for the perfect diamond
Age 31 for his fiancé
Income 90k
Thursday, November 19, 2009
81. Personas Action Entity Trigger
Help her to make an Make her look and feel
impulse purchase fashionable
Sarah Newman
Enable him to create a Educate himself to choose
diamond ring the right diamond
David Jones
Thursday, November 19, 2009