The document summarizes the results of a Pinterest marketing survey and provides recommendations for using Pinterest effectively. Key findings include: referral traffic and sales from Pinterest are growing rapidly for many brands; regular pinning is important for growth; promotions are an effective way to increase engagement but require time; top metrics for executives include sales, traffic, followers and popular pins/boards. The webinar also introduced Pinfluencer, a tool for managing promotions, content, analytics and audiences on Pinterest.

1. - Webinar -
Pinterest Marketing Survey Results

2. Welcome
“It’s my top priority to ensure
you drive real business
results from your Pinterest
Marketing initiatives.”
Alex Littlewood
Head of Customer Success
#Pinfluencer

3. Todays Webinar
• Why Pinterest?
• Pinterest Marketing Survey Results
• Questions from Webinar Registrants
• Pinfluencer: The Pinterest Marketing Suite
• Announce the iPad Mini Winner

4. Why Pinterest?

5. Pinterest’s Role in a Social
Strategy
People use Connect with the Engage immediately Discover products and
it to: people and brands with the people and be inspired. To curate
they care about. brands they need to. their aspirations.
Brands use - Engagement - News - Uncover purchase
it for: - Brand Building - Support intent
- Feedback - Drive web traffic
- Social ROI
92% trust recommendations from friends & family
above all else when making purchase decisions.
Source: Nielsen April 2012

6. Big, and Getting Bigger
3rd most popular Social
Network in the US
Fastest Growing
in History
4th largest Website
traffic driver in the
world, more than:
 Yahoo
 Bing
 Twitter
 Google ads

7. Pinterest Drives E-commerce
User Base 1,000M
By Network % of 11%
Socially
550M Driven
Shopping
Sessions 86%
25M
2.5X AOV
(Average Order Value)
$180 $80 $69
Source: Comscore, Rich Relevance

8. Pinterest Marketing Survey Results

9. Survey Respondents

10. Pinterest Marketing Survey
1. Has referral traffic from Pinterest been growing?
2. Have sales & AoV from Pinterest been growing?
3. Are brands managing a Pinterest profile?
4. How frequently are they Pinning?
5. What are the board content strategies?
6. How does Pinterest fit in the overall social marketing strategy?
7. How Important is Pinterest to that strategy?
8. What do brands value most about Pinterest?
9. How are brands currently tracking performance?
10. How many brands have run sweepstakes and contests?
11. How difficult was it? What worked? What didn't?
12. How was the Promotion promoted?
13. Do brands plan to continue running more promotions?

11. Traffic from Pinterest is
Exploding!
Type of Business Sell on Website?
Media Agency Brand Retailer Yes No
Is traffic to your site (from Pinterest) growing?
Yes, absolutely blowing up!
Yes, growing rapidly and accelerating
Yes, steady growth

12. Pinning Volume Matters
How frequently are you Pinning?
Traffic growing?
Yes, absolutely blowing up!
Yes, growing rapidly and accelerating
Yes, steady growth
Almost Periodic A few 1-2x 3- 10x +
never Bursts a week /day 10x/day day

13. We Need Analytics to Measure
ROI
Have you observed Higher
AOV from Pinterest Traffic?
In September 2012, a report
studying 700 Million ecommerce
transactions…
50%
Don’t Know Showed AOV from Socially
Driven Shopping Sessions
35%
No
15%
$180 $80 $69
Yes

14. Promotions in Pinterest
43% of Respondents had run at least one promotion
What went well What didn’t go well
• 57% said Customers and Fans • 27% said it was time intensive
Loved it to execute
• 31% said they noticed a spike • 35% said they had too few
in web traffic and sales participants
57% of Respondents had never run a promotion
41% = Not a Priority
34% = Unaware it was possible
16% = Waiting for technology

15. Actively Running Promotions is
Key!
Of those that have run 1 or more Promotions on Pinterest...
Will run another promotion? How Frequently?
53% Quarterly
74% Definitely 26% Maybe 23% Monthly
…0% said “not sure” or “no”

16. Questions From Registration

17. Questions from Webinar
Signups
1. How can non e-commerce/retail brands drive results from Pinterest? B2B? Non-
popular and/or negative subjects?
2. Are there any new ways to run Promotions like sweeps and contests in Pinterest?
3. How can I grow the activities occurring on Pinterest?
4. How to use “Engaged Time of Day” metric to improve performance.
5. Can I regionalize my efforts on Pinterest?
6. Do I need a Pinterest Profile, and what’s the best way to launch one?
Should I switch to a Business profile?
7. Can I advertise on Pinterest?
8. Will the Instagram ToS fiasco help Pinterest become more popular?
9. What are the metrics that are most important to executive management? Why?
10. Can I track sales from Pinterest?
11. How can I track specific pins and pinners that are popular and influential?
12. What are the best tools to measure Pinterest (Heather, FarmGirl Gourmet)?

18. Questions from Webinar
Signups
1. How can non e-commerce/retail brands drive results from Pinterest? B2B? Non-
popular and/or negative subjects?
Top Tips for Brands that don’t “fit” perfectly in Pinterest
• Align with things that DO matter in Pinterest.
Top Categories
People are on Pinterest to Discover, Share, on Pinterest:
and Remember.
 Home
• B2B Brands:  Arts & Crafts
• Infographics  Fashion & Style
 Food
• Inspiration  Inspiration & Educ.
• Industry humor  Holiday & Seasonal
 Humor
• Pinterest is very positive, if your brand/service is  Products
not, a great opportunity to bring levity and  Travel
 Kids
inspiration to a sore subject

19. Questions from Webinar
Signups
2. Are there any new ways to run Promotions like sweeps and contests in Pinterest?
3. How can I grow the activities occurring on Pinterest?
Action Description Recommended Best Practices
Follow Follows on Pinterest Yes • Ask for this as first action
Re-Pin from User directed to Yes • Leverage Top Pins
• 40-60 pins in board
Board re-Pin from • Clearly name board for promo
pre-curated board
Pin from User directed to website Not usually • Narrow category
• Optimize descriptions for Pinning, including $’s &
Website to Pin #’s
Re-Pin this Pin User directed to Yes • Optimize for maximum visibilty/readability in
feed
re-Pin a specific Pin
Create a board User creates board for Depends upon theme. • Only use if it makes sense (i.e. Curation of things
that wouldn’t fit in a pinners pre-existing boards)
the promotion Not usually
Hashtags # User adds a hashtag to No • Align #’s with common search terms, like
#Wedding, #Kitchen, or #Recipe
Pins

20. Questions from Webinar
Signups
2. Are there any new ways to run Promotions like sweeps and contests in Pinterest?
3. How can I grow the activities occurring on Pinterest?
Pinterest Promotions Drive Pinning, Follows, Site Traffic and Sales

21. Questions from Webinar
Signups
4. How to use “Engaged Time of Day” metric to improve performance.
Tip:
Use Pinfluencer Pin
Scheduler to stagger
posts +/- 2 hours
around Most
Engaged times.

22. Questions from Webinar
Signups
5. Can I regionalize my efforts on Pinterest?
6. Do I need a Pinterest Profile, and what’s the best way to launch one?
Should I switch to a Business profile?
7. Can I advertise on Pinterest?
8. Will the Instagram ToS fiasco help Pinterest become more popular?
Why Switch?
1. Authenticate
2. Future Goodies

23. Questions from Webinar
Signups
9. What are the metrics that are most important to executive management? Why?
10. Can I track sales from Pinterest?
11. How can I track specific pins and pinners that are popular and influential?
12. What are the best tools to measure Pinterest (Heather, FarmGirl Gourmet)?
Top Metrics to Track
• Sales Conversion • Reach & Impressions • Popular Pins
 Purchase events • Follower Growth  By Revenue
 Total Sales  Average Daily  By Visits/Views
 AOV  Total  Most viral
• Website Traffic • Competitor  Most comments
 Visits & Views  Followers & likes
• Pinning & Re-Pinning  Pins from site • Boards
 Pins from site  Pinning Activity  Most Engaged
 Repin : Pin  Virality  Most Viral
 Influential Pinners

24. Pinfluencer
The Marketing and Analytics Suite for Pinterest
Promotions Content
Contests, Sweepstakes, Management
Coupons, Giveaways, Instant Schedule Pins, manage Pins
Win, and more. across multiple Pinterest
accounts.
Analytics Audience Data
Pins, Repins, site traffic, sales ID Pinners that are
conversion, competitors and Advocates, Engaged, and/or
more. Influential

25. Promotions
Sweeps Giveaways
Contests

26. Promotions
Eligibility Tracker
Content Analysis

27. Analytics
Site and Profile Activity
Downstream Conversion
• Google Analytics
• Coremetrics
• Adobe Site Catalyst
(Omniture)

28. Analytics
• Engaged Pinners
• Influential
Pinners
• Advocates

29. Analytics
Popular and Influential Pins
Engaging, Viral, and
Influential Boards

30. Content Management
Pin Scheduler

31. Congratulations to Our Winner!
Alison Feldmann
Etsy
You won the iPad Mini!
Thanks to everyone who
participated in the
survey.