Tune up your Website
•
0 gostou•360 visualizações
presentation to Britcham in Hong Kong: November 26, 2008 Tune up your Website for the Economic Downturn: don’t lose customers now because your website doesn’t work
Recomendados
Mais conteúdo relacionado
Semelhante a Tune up your Website
Semelhante a Tune up your Website (20)
Último
Último (20)
Tune up your Website
- 1. www.pilot.com.hk Tune up your Website for the Economic Downturn don’t lose customers now because your website doesn’t work Tim Hay-Edie November 26, 2008
- 2. www.pilot.com.hk define “work”: • content • usability • design • traffic
- 5. www.pilot.com.hk traffic sources • direct, • search or • referring sites
- 6. www.pilot.com.hk direct traffic • business cards • signage • letterhead • brochures • newsletters newsletter graphic • ... S.M.A.R.T.
- 7. www.pilot.com.hk direct traffic • newsletters • capturing data • push marketing • return visitors • new referrals
- 8. www.pilot.com.hk direct traffic • newsletters • capturing data • push marketing • return visitors • new referrals S.M.A.R.T.
- 9. www.pilot.com.hk search traffic • search engine optimisation (SEO) • search engine marketing (SEM)
- 10. www.pilot.com.hk search traffic • search engine optimisation (SEO) ✓ meta-tags ✓ keyword relevance ✓ in-bound links • search engine marketing (SEM)
- 11. www.pilot.com.hk search traffic • search engine optimisation (SEO) ✓ meta-tags
- 12. www.pilot.com.hk search traffic • search engine optimisation (SEO) • search engine marketing (SEM) ‣ Google Adwords ‣ Yahoo Sponsored Search ‣ Baidu
- 16. www.pilot.com.hk Search Engine Marketing (SEM) search term organic result paid result
- 17. www.pilot.com.hk Search Engine Marketing (SEM)
- 18. www.pilot.com.hk Search Engine Marketing (SEM) start / end date target audience location(s) daily budget ad schedule target audience language(s) search / content network
- 19. www.pilot.com.hk referring traffic • portals • blogs • news articles • Wikipedia • Linkedin • MySpace (!)
- 22. www.pilot.com.hk write for the web • up-to-date • scan & grab • call to action(s) • focus on the benefits • keep in step with your competitors last updated: 26/11/2008
- 23. www.pilot.com.hk write for the web print • up-to-date • scan & grab • call to action(s) • focus on the benefits • keep in step with your competitors download our brochure
- 24. www.pilot.com.hk write for the web • up-to-date • scan & grab • call to action(s) • focus on the benefits • keep in step with your competitors click here for more... make an enquiry BUY NOW !
- 25. www.pilot.com.hk write for the web • up-to-date • scan & grab • call to action(s) • focus on the benefits • keep in step with your competitors turn your website into your best salesman...
- 26. www.pilot.com.hk write for the web • up-to-date • scan & grab • call to action(s) • focus on the benefits • keep in step with your competitors who are your competitors?
- 27. www.pilot.com.hk write for the web • keep in step with your competitors
- 29. www.pilot.com.hk usability In the context of a website... how efficiently a user can perform self-set tasks what the hell?
- 30. www.pilot.com.hk usability • what are your objectives? • what does the visitor want? • organise your information • follow convention • conceptual testing • technical testing • content & design • defer to the analytics
- 31. www.pilot.com.hk example: usability blueprint Shama blueprint is a 40 page document. We prepare a detailed blueprint before each development
- 32. www.pilot.com.hk example: usability blueprint newsletter newsletter registration confirmation name name email email country country interests interests 1. 1. 2. 2. 3. 3. 4. 4. thank you X i want to receive the newsletter X i want to receive the newsletter X i want to receive other promotions X i want to receive other promotions you will receive your newsletter soon. data privacy code terms of membership submit confirm close
- 33. www.pilot.com.hk usability • what are your objectives? • what does the visitor want? • organise your information • follow convention • conceptual testing • technical testing • content & design • defer to the analytics
- 35. www.pilot.com.hk usability • what are your objectives? • what does the visitor want? • organise your information • follow convention • conceptual testing • technical testing • content & design • defer to the analytics
- 38. www.pilot.com.hk Design 101 • keep it simple • keep it clean • keep it light (for page load speed) • (keep it legal) Jacob Neilsen useit.com