Gingr organized a Twitter contest to celebrate the occasion of Holi. People were asked to use the hashtag #HoliMoments in their tweets and share some special moments.

1. #HOLIMOMENTS
25TH SEPTEMBER
Twitter Contest Report

2. Objective
 Build an interactive community to celebrate the
festive spirit of Holi and make it a mirthful
experience for the audience.

3. Execution
 #HoliMoments was a 9 hour contest (12am-9pm),
executed on the 25th of March.

4. Strategy
 In order for an entry to be qualified for the contest
two conditions were mandatory- Use of the hashtag
#HoliMoments and use of the brand’s twitter
handle- @_gingr
 The contest was promoted in full swing on Twitter
and Facebook
 Gingr supported the contestants by sharing some
special Holi Moments.

5. Criteria
 The entries were judged on the basis of creativity.
Based on this, one winner was selected for the first
prize- Sony Xperia Z.

6. Return of Investment
 Trended on no. 1 in India
 Rise in user engagement
 Rise in the number of followers
 Participation by brand like Zee News and
FashionAndYou
 Brand Appreciation

7. Rise In User Engagement
 1800 tweets generated 100600 impressions within
9 hours.
 The hashtag #HoliMoments trended throughout the
event

8. Trending

10. Followers
 Before: 190
 After: 394
 + 204 followers

11. Participation By Brands
 Zee News and TravelGuru took advantage of the
hashtag

12.  FashionAndYou promoted its contest using
#HoliMoments

13. Brand Appreciation

14. Fans
 One of the fans ended up changing his name to
“monil follow @_gingr”

15. Scope of Improvement
 The campaign could have been promoted a little
earlier from it’s commencement to create more buzz
and gain more participation.

16. Conclusion
 The campaign gave people a platform to share
their special moments without being too selfish in
promoting their own brand but rather making it
appealing. The entries received were promising and
talented.