1. CURRENTLY A RARE OPPORTUNITY
TO RESTORE LOYALTY
MARKETING
Keys to creating, advertising,
communicating, promoting and
branding
2. FUNDAMENTALS
Increase brand awareness, generate
leads, retain existing customers and
acquire new clients
Marketing is the sets of activity
which process creative action to
convey products and service
propositions for customers
5. Selling through an emotional
relationship, rather than just sold.
“If a brand rests on its heritage, fails
to question itself and builds only on its
past, before long it will come to appear
complacent or static. It needs to be
nourished with ideas and new
initiatives”.
Jean-Marie Dru