2. “Whether it’s description copy of an e-
commerce product, the subhead of a
new book, or the elevator pitch of a
growing startup, words matter.
3. 1. Email Marketing
● Use marketing polls to test email
subject line or body copy
● Ensure highest open and click-
through rates before you send
4. ●Try different tones of voice
●Test existing blurb against one that’s
more dramatic
●Experiment with length
●Test variations of your author bio: if
someone had never met you, would
they believe you’re an authority on
the topic at hand?
2. Book Blurbs and Author Bios
5. 3. Your Startup’s Elevator Pitch
●Test a few different versions and
learn how people react
●Is it clear?
●Do customers understand the
value proposition?
●What are they taking away?
6. 4. Text Ads
● Test various headlines and description copy
before launching - testing live ads is expensive
●You can also run tests on image ads on
PickFu.com
7. ●Gauge what audience reaction will be before you publish
paid ads or organic social posts
●Test your business’s description on social media channels
5. Social Media Posts
8. 6. Blog Titles and Description Copy
Maximize effectiveness by testing article titles
and description copy
9. Testing App Store descriptions is a fast and easy way to learn
what’s most important to your target audience
7. App Descriptions
10. 8. Taglines
● Your tagline positions your company
in the marketplace, sets a brand voice that
differentiates you from other companies, and
emphasizes your product benefits
● What associations are customers making?
● Is it memorable and unique?
11. ●Written descriptions help a viewer
decide whether to watch your video
●They can also engage viewers further with additional
information or a call to action, such as links to your social
media profiles or other videos you think they’d enjoy
9. Video Descriptions
12. 10. Product Descriptions
Your copy needs to sing so that a user doesn’t hit the Back button
● Have you answered the most commonly asked questions about the
product?
● Have you used descriptive language to explain the product’s
benefits?
● Would bullet points help?
● Is the copy too long or too short?
Knowing these answers can increase your sales overnight