1. …una breve presentazione!
Top 30 Social Media Football Team
Damiano Cori
damianocori@guerrillasport.it

2. TOP 30 FOOTBALL TEAM ON SOCIAL NETWORKS
Lo studio effettuato riguarda un’analisi quantitativa e
qualitativa del posizionamento dei Club di Calcio nel mondo
dei Social Networks (Twitter e Facebook).
Di seguito è mostrato il numero di Twitter "Followers" e
Facebook "Mi piace" per ogni squadra di calcio.
Le squadre sono classificate in base al numero complessivo di
fan tra i due siti.
Abbiamo solo monitorato i siti identificati come "ufficiale".

3. TOP 30 NATIONS FOOTBALL TEAM
France, 6.67% Portugal, 3.33
Spain, 6.67%
%
Mexico, 10.00
%
England, 20.00
%
Brazil, 16.67%
Italy, 13.33% Turkey, 10.00
%
Germany, 6.67
%
Argentina, 6.6
7%

4. TOTAL % TOP 30 FOOTBAL TEAM IN SOCIAL NETWORKS
1.86% 16.81%
1.99%
2.14%
3.83%
16.78%
4.68%
4.83%
14.68%
5.69%
5.75%
6.40%
FC Barcelona Real Madrid Manchester United Arsenal
Chelsea Liverpool Galatasaray AC Milan
Fenerbahce Besiktas Boca Junior Juventus
Bayern Munchen Corinthians Chivas Flamengo
Olympique de Marseille Sao Paulo FC Manchester City River Plate
Tottenham Hotspurs Palmeiras Benfica Club America
PSG Internazionale Cruz Azul Borussia Dortmund
Napoli Santos

5. FACEBOOK % TOP 30 FOOTBALL TEAM
1.79%
1.98%
2.08%
16.97%
2.28%
3.91%
16.20%
4.92%
4.86%
15.88%
5.77%
5.89% 6.17%
FC Barcelona Real Madrid Manchester United Arsenal
Chelsea Liverpool Galatasaray AC Milan
Fenerbahce Besiktas Boca Junior Juventus
Bayern Munchen Corinthians Chivas Flamengo
Olympique de Marseille Sao Paulo FC Manchester City River Plate
Tottenham Hotspurs Palmeiras Benfica Club America
PSG Internazionale Cruz Azul Borussia Dortmund
Napoli Santos

6. TWITTER % TOP 30 FOOTBALL TEAM
3.57%
4.90% 14.84%
5.41%
4.26%
23.82%
6.31%
2.83%
1.69% 9.19%
4.45%
4.77% 3.95%
FC Barcelona Real Madrid Manchester United Arsenal
Chelsea Liverpool Galatasaray AC Milan
Fenerbahce Besiktas Boca Junior Juventus
Bayern Munchen Corinthians Chivas Flamengo
Olympique de Marseille Sao Paulo FC Manchester City River Plate
Tottenham Hotspurs Palmeiras Benfica Club America
PSG Internazionale Cruz Azul Borussia Dortmund
Napoli Santos

7. YYOUTUBE CHANNEL TOP 30 FOOTBALL CLUB
Palmeiras
PSG
Benfica
River Plate
Chivas
Manchester…
Borussia…
Cruz Azul
Boca Junior
Club America
Sao Paulo FC
Juventus
Internazionale
Santos
AC Milan
Chelsea
Real Madrid
FC Barcelona
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
USERS CHANNEL VIEWS VIEWS TOTAL LOADINGS

8. FC BARCELONA
• Facebook Fans 21,186,421
• Twitter Follower 1,519,618
• Total 22,706,039
• Month Connecting Fan 1,531,701
• Bacheca
• Posizione
• Info
• Attività degli amici
• Menu Barça
• e-Catalogue FC Barcelona
• Foto
• Eventi
• YouTube
• Fans Map
• Video
• Discussioni
• Link
• Barça Club
• Next Match

9. REAL MADRID
• Facebook Fans 20,220,169
• Twitter Follower 2,439,671
• Total 22,659,840
• Month Connecting Fan +
1,154,614
• Bacheca
• Posizione
• Info
• Attività degli amici
• Team | Equipo 11/12
• Foto
• Madridista
• Fantasy Manager
• New Home Kit 11/12
• Video
• RM Welcome
• Eventi
• Discussioni
• Note

10. MANCHESTER UNITED
• Facebook Fans 19,828,139
• Twitter Follower 0
• Total 19,828,139
• Month Connecting Fan
974,718
• Bacheca
• Info
• Attività degli amici
• Welcome
• Spread the word
• Foto
• Join Man Utd
• Sign for United
• Eventi
• Video
• Domande

11. ARSENAL
• Facebook Fans 7,705,146
• Twitter Follower 940,745
• Total 8,645,891
• Month Connecting Fan 298,425
• Bacheca
• Info
• Attività degli amici
• Welcome
• Build a Banner
• Arsenal Player
• The 125 Project
• Shopping
• Video
• Discussioni
• Twitter
• Note
• RSS/Blog
• Foto
• Domande

12. CHELSEA FOOTBAL CLUB
• Facebook Fans 7,358,308
• Twitter Follower 404,915
• Total 7,763,223
• Month Connecting Fan 307,986
• Bacheca
• Info
• Attività degli amici
• Foto
• Shopping
• Chelsea TV
• Fantasy Manager
• Score Predictor
• Discussioni
• Eventi
• Fan Up
• ClickCEOP
• New Kits for 2011
• Fixtures by Fanatix

13. LIVERPOOL FC
• Facebook Fans 7,197,111
• Twitter Follower 488,033
• Total 7,685,144
• Month Connecting Fan 258,092
• Bacheca
• Info
• Attività degli amici
• Welcome
• Shopping
• Foto
• Twitter
• Video
• Recensioni
• Eventi

14. GALATASARAY
• Facebook Fans 6,065,092
• Twitter Follower 456,197
• Total 6,521,289
• Month Connecting Fan 152,193
• Bacheca
• Info
• Attività degli amici
• Markalar
• GS Store
• GSTV
• GSMobile
• GSBonus - Denizbank
• GS Dergisi
• Hoşgeldiniz!
• Foto
• Video
• Twitter
• Eventi
• Note
• Domande

15. AC MILAN
• Facebook Fans 6,144,973
• Twitter Follower 173,08
• Total 6,318,053
• Month Connecting Fan 508,892
• Bacheca
• Info
• Attività degli amici
• Fantasy Manager
• Shopping
• E-ticketing
• Foto
• Wallpaper
• AC Milan Path
• AC MILAN NEWS
• AC Milan Jersey
• Discussioni
• Twitter
• Flickr
• Eventi
• Video
• Link
• Note

16. FENERBAHCE
• Facebook Fans 4,885,164
• Twitter Follower 290,157
• Total 5,175,321
• Month Connecting Fan 177,872
• Bacheca
• Info
• Attività degli amici
• Foto
• Sohbet Fenerbahçe
• twitter@fenerbahce.org
• twitter@fenerium.com.tr
• www.fenerium.com.tr
• Fenerbahçe TV
• Fenerbahçe Denizbank Kredi Kartı
• Fenercell
• Fenernet
• Radyo Fenerbahçe
• Fenerbahçe Dergisi
• Eventi
• Video

17. BESIKTAS
• Facebook Fans 2,844,256
• Twitter Follower 43,786 *
• Total 2,888,042
• Month Connecting Fan -21,075
• Bacheca
• Info
• Attività degli amici
• Kombine Kart
• Kartal Yuvası
• BJK TV
• Kartalcell
• Bjk Bonus
• BJK Dergisi
• KartalNet
• Futbol Takımı
• Hoşgeldiniz
* New Account

18. CLUB ATLETICO BOCA JUNIORS
• Facebook Fans 2,593,053
• Twitter Follower 96,853
• Total 2,689,906
• Month Connecting Fan 120,705
• Bacheca
• Info
• Attività degli amici
• Bases y Condiciones
• Pateá Penales con LG
• YouTube
• Eventi
• Foto
• Discussioni
• Video
• Aniversario 106
• Sudoku LG

19. JUVENTUS FC
• Facebook Fans 2,476,253
• Twitter Follower 34,739
• Total 2,510,992
• Month Connecting Fan 170,796
• Bacheca
• Info
• Attività degli amici
• Juve Store
• Welcome
• Send Your Pic!
• Juve for You
• WearTheShirt2012
• Foto
• Video
• YouTube
• Eventi
• Partners
• Twitter
• Poll

20. FC BAYERN MUNCHEN
• Facebook Fans 2,229,841
• Twitter Follower 0
• Total 2,229,841
• Month Connecting Fan 172,644
• Bacheca
• Info
• Attività degli amici
• Allianz Arena
• FC Bayern München TEAM
• Foto
• Video
• Welcome

21. CORINTHIANS
• Facebook Fans 1,234,958
• Twitter Follower 645,895
• Total 1,880,853
• Month Connecting Fan 190,344
• Bacheca
• Info
• Attività degli amici
• SC Corinthians Paulista
• ShopTimão - Loja Oficial
• TV Corinthians - Programação
• No AR - TV Corinthians
• Eventi
• Avatar do Timão
• YouTube
• O Bando de Loucos!
• República Popular do Corinthians
• Video
• Discussioni
• Note
• Domande
• Foto

22. CHIVAS
• Facebook Fans 1,290,905
• Twitter Follower 436,363
• Total 1,727,268
• Month Connecting Fan 68,297
• Bacheca
• Info
• Attività degli amici
• Chivas
• Eventi
• Twitter
• Video
• Note
• 360º
• Chivas, ¡me gusta!
• Foto
• ♫ Playlist
• Domande

23. FLAMENGO
• Facebook Fans 1,051,196
• Twitter Follower 554,248
• Total 1,605,444
• Month Connecting Fan 153,282
• Bacheca
• Info
• Attività degli amici
• Rumo a Um Milhão
• Manto Sagrado N3
• Nação Rubro-Negra
• Foto
• Promoções
• Bolão Vip
• Loja do Flamengo
• Avatar do Flamengo
• Assine o Canal Oficial
• Twitter
• Bem-vindo
• Eventi
• Note

24. OLYMPIQUE DE MARSEILLE
• Facebook Fans 1,415,768
• Twitter Follower 93,371
• Total 1,509,139
• Month Connecting Fan 45,154
• Bacheca
• Posizione
• Info
• Attività degli amici
• Accueil
• Nouveaux maillots
• Foto
• Olympien du mois
• Eventi
• Video
• Discussioni
• Poll
• miteam OM
• Bons Plans
• No Limit Challenge

25. SAO PAULO FC
• Facebook Fans 825,427
• Twitter Follower 502,191
• Total 1,327,618
• Month Connecting Fan 122,436
• Bacheca
• Info
• Attività degli amici
• Eventi
• Foto
• Coletiva Online
• Convida Tricolor
• Rádio São Paulo FC

26. MANCHESTER CITY
• Facebook Fans 1,094,174
• Twitter Follower 117,662
• Total 1,211,836
• Month Connecting Fan 125,431
• Bacheca
• Info
• Attività degli amici
• Competitions
• CityStore online
• ManC Magazine
• Join BluesNews
• Partners
• Foto
• Video
• Eventi
• CityTV
• Twitter
• Domande
• Note
• Discussioni

27. RIVER PLATE
• Facebook Fans 1,067,453
• Twitter Follower 62,396
• Total 1,129,849
• Month Connecting Fan 66,982
• Bacheca
• Info
• Attività degli amici
• La historia de tu camiseta
• Participa ahora
• Corre la voz
• Foto
• YouTube
• LINEA ETICA
• Adidas
• Coca-Cola
• Mastercard
• Petrobras

28. TOTTENHAM HOTSPURS
• Facebook Fans 822,124
• Twitter Follower 93,783
• Total 915,907
• Month Connecting Fan 44,992
• Bacheca
• Info
• Attività degli amici
• Shop
• Welcome
• Foto
• Note
• Domande
• The Club
• Twitter
• Discussioni
• Eventi

29. PALMEIRAS
• Facebook Fans 480,412
• Twitter Follower 365,439
• Total 845,851
• Month Connecting Fan 90,039
• Bacheca
• Info
• Attività degli amici
• Palmeiras
• Foto
• Link
• Badge do Verdão
• Promoções
• Domande

30. BENFICA
• Facebook Fans 795,361
• Twitter Follower 18,803
• Total 814,164
• Month Connecting Fan 24,893
• Bacheca
• Info
• Attività degli amici
• Notícias SL Benfica
• YouTube
• Crachá/Badge Benfica
• 1.000.000 Fãs/Fans
• Passa a palavra!
• RED PASS
• Eventi
• Foto
• 12º Jogador!
• Video
• Online Store
• Link
• Note

31. CLUB AMERICA
• Facebook Fans 651,381
• Twitter Follower 120,163
• Total 771,544
• Month Connecting Fan 42,519
• Bacheca
• Info
• Attività degli amici
• Foto
• Eventi
• Bienvenidos!
• Note
• Link

32. PARIS SANT GERMAIN
• Facebook Fans 659,386
• Twitter Follower 19,013
• Total 678,399
• Month Connecting Fan 35,269
• Bacheca
• Info
• Attività degli amici
• Eventi
• Foto
• Les vidéos PSG
• YouTube
• Video
• Boutique
• Figurine PSG
• Invitez vos amis
• Link
• Note
• Discussioni
• Deviens Fan

33. FC INTERNAZIONALE
• Facebook Fans 618,501
• Twitter Follower 49,201
• Total 667,702
• Month Connecting Fan 63,814
• Bacheca
• Info
• Attività degli amici
• Fatti sentire
• Shopping
• InterChannel
• Foto
• Eventi
• Link
• Note
• Video

34. CLUB DEPORTIVO CRUZ AZUL
• Facebook Fans 591,012
• Twitter Follower 72,372
• Total 663,384
• Month Connecting Fan 60,307
• Bacheca
• Info
• Attività degli amici
• SAIP
• Twitter
• Foto
• Video
• Domande
• Eventi
• Note

35. BORUSSIA DORTMUND
• Facebook Fans 610,957
• Twitter Follower 15,91
• Total 626,867
• Month Connecting Fan 75,918
• Bacheca
• Info
• Attività degli amici
• Borussia Dortmund
• Die Erfolge
• Die Mannschaft
• BVB-Quiz 2011/12
• Gelbe Wand
• Eventi
• YouTube
• Foto
• Video
• Tweets

36. SSC NAPOLI
• Facebook Fans 539,446
• Twitter Follower 0
• Total 539,446
• Month Connecting Fan 23,008
• Bacheca
• Info
• Attività degli amici
• Foto
• Web Store
• Stagione 2011/2012
• Domande

37. SANTOS
• Facebook Fans 352,603
• Twitter Follower 186,328
• Total 538,931
• Month Connecting Fan 70,211
• Bacheca
• Info
• Attività degli amici
• Bem-vindo/Welcome
• Promoções
• Convide seus amigos!
• Santos TV
• Fotos/Pictures
• Elenco Profissional
• Avatar do Peixe
• Loja Oficial/Shopping
• News
• Twitter
• Ao Vivo
• Santos Tour
• Discussioni
• Enquetes/Polls
• Foto
• Video
• Note
• Eventi
• ♫ Playlist
• Domande
• Profile Banners

38. APPLICAZIONI Home Fan Page FACEBOOK
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Bacheca Info Attività degli amici Foto
Eventi Video Discussioni Twitter
Posizione Fantasy Manager Shopping Welcome
Note Link YouTube TV
Radio Applicazioni Giochi Ticketing
Partners Uploading Magazine Poll
Blog Flickr Mobile

39. CONCLUSIONE