1. Advert
English
Rua Professor Veiga Simão | 3700 - 355 Fajões | Telefone: 256 850 450 | Fax: 256 850 452 | www.agrupamento-fajoes.pt | E-mail: geral@agrupamento-fajoes.pt

2. Escola Básica e Secundária de Fajões
2011/2012
Teacher: Lucia Santos
Student: Ricardo Oliveira

3. Introduction
• In this paper I will talk about advertising and
some things to watch out.

4. What?
• To promote and sell their products and services to
consumers, companies resort to various forms of marketing
communications - advertising, marketing, sponsorships,
product placement, spamming, telemarketing ... to achieve
their goals. Advertising is the most common and easily
recognized by all.
The advertisements are intended to persuade consumers
basic, displaying and demonstrating the best qualities and
characteristics of products and services using consumer
model to buy the product and get the same satisfaction.

5. Advertising industry techniques?
• Public relations
• Sales promotion
• Direct marketing
• E-marketing
Rua Professor Veiga Simão | 3700 - 355
Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-

6. Advertising industry types?
• Institutionally advertising - not for profit, just want the
disclosure of information, raising awareness of social,
cultural, civic ...
• Commercial advertising - seeks to promote a product or
service, with the general consumer, to encourage its use for
profit.
Rua Professor Veiga Simão | 3700 - 355
Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-

7. Misleading advertising
• Currently there is concern on the part of officials to protect
consumers against this type of advertising. Often it happened
that a consumer attracted by the spectacular advantages of
the articles or the prize that went with it were taken to
acquire something whose price / quality ratio was very poor,
the product did not match the advertised among other
situations that arose and unfortunately still arise. At
European level there are policies that establish what is
misleading. Despite that penalties, this does not prevent
companies that still arise to try, in a more disguised.
Rua Professor Veiga Simão | 3700 - 355
Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-

8. My advert
Rua Professor Veiga Simão | 3700 - 355
Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-

9. The
end
Rua Professor Veiga Simão | 3700 - 355
Fajões | Telefone: 256 850 450 | Fax: 256
850 452 | www.agrupamento-fajoes.pt | E-