1. MARKETING THAT DRIVES SALES

2. LEAD GENERATION AND
MARKETING AUTOMATION
A C A D E M Y

3. KLAUS TROLLECMO EMARKETEER
+45-61310408
klaus@emarketeer.com
facebook.com/emarketeer

4. • Brief introduction to eMarketeer
• How outbound, inbound and nurturing
goes together
• What is marketing automation and why
do you need it?
• Short demo
AGENDA

5. Brief introduction
to eMarketeer

6. Owned, headquartered
and developed in Sweden
Founded in 2002
Highest Creditworthiness

7. …and some 1200 more
Companies
we keep...

8. 250+ Integrations..
• CRM
• CMS
• Image editing
• Analytics
• Web stats
• Social Media
• Video
• Image archives
• Slides
• Audio
• Maps

9. SalesNurtureCaptureAwareness
What we do

10. SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
1

11. SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
We help you capture leads
with "inbound marketing"
1
2

12. SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
We help you capture leads
with "inbound marketing"
1 3
2
We help you nurture leads with
”marketing automation"

13. SalesNurtureCaptureAwareness
We help you drive up awareness,
with "outbound marketing”
We help you capture leads
with "inbound marketing"
We help you deliver
qualified leads to
sales with "sales
enablement"
1 3
42
We help you nurture leads with
”marketing automation"

14. Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publish
Segmenting
Scheduling
BUILD DEPLOY
What it is

15. Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publish
Segmenting
Scheduling
BUILD DEPLOY LISTEN
CTA Forms, Survey answers
Evaluations, Web page visits
Link clicks, Email Opens
Social interaction
What it is

16. Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publish
Segmenting
Scheduling
BUILD DEPLOY LISTEN AUTOMATE
CTA Forms, Survey answers
Evaluations, Web page visits
Link clicks, Email Opens
Social interaction
Send Email, Send SMS
Send notify, Add & remove
from lists, Update contact
Add & remove fr campaign
What it is

17. Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publish
Segmenting
Scheduling
BUILD DEPLOY LISTEN AUTOMATE SHARE
CTA Forms, Survey answers
Evaluations, Web page visits
Link clicks, Email Opens
Social interaction
Send Email, Send SMS
Send notify, Add & remove
from lists, Update contact
Add & remove fr campaign
SMS & Email Notify
SuperOffice CRM
Salesforce CRM
Touchpoints
What it is

18. Awareness Capture Nurture Sales
Emails, SMS, Survey
Landing Pages
FB Pages, Web apps
Web Forms, Events
Address & Send
Publish
Segmenting
Scheduling
BUILD DEPLOY LISTEN AUTOMATE SHARE
CTA Forms, Survey answers
Evaluations, Web page visits
Link clicks, Email Opens
Social interaction
Send Email, Send SMS
Send notify, Add & remove
from lists, Update contact
Add & remove fr campaign
SMS & Email Notify
SuperOffice CRM
Salesforce CRM
Touchpoints
What it is

20. CONTACTS CONTACTSCONTACTS CONTACTSCONTACTS CONTACTS
EDITOR EDITOREDITOR EDITOREDITOR EDITOR
RESULTSRESULTSRESULTS RESULTSRESULTS RESULTS
API / PLUGINAPI / PLUGIN
API / PLUGIN
API / PLUGINAPI / PLUGIN API / PLUGIN
PAYPLANPAYPLANPAYPLAN PAYPLANPAYPLAN PAYPLAN
LOGINLOGINLOGIN LOGINLOGIN LOGIN
99% of all marketeers…

22. NEWSLETTER?CONTACT US DEMO WEBINAR OTHER GOAL
NEWSLETTERS SEARCH & ADSSOCIALEVENTS MOBILE OTHER CAMPAIGNS
INBOUNDOUTBOUND
NURTURING
SALES
ENABLEMENT

23. How do you work smarter?
Do MORE with LESS resources

24. Manage MULTIPLE
channels
with ONE tool
EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS

25. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE content editor for all channels
Connected to 250 content sources
EDITOR

26. Capture Interests
From multiple channels

27. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE Contact Database
Get a 360° contact view!
CONTACTS
Frank clicked link in “Newsletter #2”
Frank registered to our event “Big Biz”
Frank answered our Customer Survey
Segments
Photo
Email
Activity
Form
Activity
Web
Activity
Mobile
Activity
Landing
Page
Activity
Group
Member
Social
Platforms
360° view

28. EMAIL MARKETING SURVEYS & WEBFORMS FACEBOOK MARKETING WEB & LANDING PAGES MOBILE MARKETING EVENT MANAGEMENT
CONTACTS
RESULTS
ONE integrationCRM

29. Nurture

30. SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES

31. SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Free whitepapers, Guides
Ebooks, Videos, Checklists

32. SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Webinars, Case studies,
Free samples, Catalogs,
FAQ sheets, Brochures

33. SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Free trials, Demos, Assessments,
Consultations, Coupons

34. SUSPECT
PROSPECT
QUALIFIED
LEAD
SALES
Sales interaction to generate
customers

35. From multiple channels
Marketing Automation

36. EMAIL MARKETING FACEBOOK MARKETING MOBILE MARKETING WEB & LANDINGPAGES EVENT MANAGEMENT SURVEY & WEBFORMS
ONE Automation Engine
Automate based on contact feedback across channels!
IF-THEN AUTOMATION
Someone answers a form
Someone answers a survey
Someone opened an email
Someone clicks on email link
Someone clicks on SMS link
Someone clicks a link on web
Email is sent
SMS is delivered
IF
Send an email
Send a SMS
Add contact to list
Remove contact from list
Add contact to campaign
Remove contact from campaign
Update contact card
Unsubscribe a contact
Send notification via email/SMS
Push data to URL
Interact with CRM
THEN

37. Why marketing automation...

38. Awareness Interest Qualification Decision Experience
THE ROLE OF SALES
80%OF THE BUYER’S
JOURNEY TRAVELLED
WITHOUT SALES

41. Can sales
and marketing
become friends?

42. “Marketing isn’t
giving us enough
leads”
SALES SAYS:

43. “Boohoo! I gave you
tons of leads. You just
don’t follow up
properly!”
MARKETING SAYS:

44. Sales called unqualified
leads and find they are
a waste of time – they
stop calling the rest of
the leads
Why?

45. Offer full transparency
and up to date
information on qualified
leads to sales.
Friends?

46. DEMO

47. &QUESTIONS
ANSWERS
? ? ? ?? ?

48. KLAUS TROLLECMO EMARKETEER
Thank you
for your
time!