Presentation to the toronto health board on how to leverage web 2.0 and social media for health promotion

1. Health Care Tool box 2.0 Need multi-channel image

2. It used to be that new media was an afterthought in the marketing space

3. Communications were pretty simple

4. We were a paper driven society

5. ... And then things changed

6. and became a bit more complicated

8. “ The world is in the middle of an ongoing conversation . A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .” John D Hayes – CMO American Express

9. Today you will learn how to extend the conversation and leverage the power of web 2.0 and social media to educate, engage and track public perceptions on health related topics

10. Before you can add value and extend the conversation, there a few things you should know…

11. Did you know?

18. What is Web 2.0?

20. What is Social Networking? http:// www.youtube.com/watch?v =6a_KF7TYKVc

21. What is social networking/ media?

24. If all you are doing is printing brochures and maintaining a hard to find static website, you aren’t doing enough. You need to join the conversation online to extend how, where, and when you promote health and related topics

25. How?

27. Social media in Canada starts with

33. YouTube

35. friend or foe?

38. Leveraging web 2.0 to track public perception on health topics

40. Get yourself a feed aggregator

42. Social bookmarking

43. Social Bookmarking in Plain English

44. Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon

50. Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing