SEO for photographers was presented

1. JUNE 2011
SEARCH ENGINE
OPTIMIZATION
for photographers

2. There once was a man...
• Googled “toilet seats”
• Clicked Kohler.com
• Found a “quiet close” seat
• Ordered online
• Installed it
• Much happiness
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3. The one that got away
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4. That ain’t SEO
Searching for your own name and nding your
own website is not SEO.
e goal is unsolicited web traffic.
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5. Where is your website?
Good SEO anticipates what others are
searching for
• DC photojournalist
• reston portrait photographer
• best vienna wedding photographer
• lincoln memorial stock photo
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6. Recognize anyone?
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7. The “Long Tail” matters
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8. Universal search & SERP
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9. Local search is huge
google.com/places
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10. Google images
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11. A tree falling in the forest
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12. OMG. Good news for photographers?
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13. SEO doesn’t exist without good content
• On-page factors only account for 14% of SEO, but without
content, there’s nothing to index
• Unique page titles with relevant text!
• Descriptive pages with unique content
• Longer pages seem to rank better
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14. Factors affecting SEO
SEOMoz, 2011 Search Engine Ranking Factors
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15. On-page: Title and meta description
Text
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16. On-page: Title and meta description
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17. On-page: Title and meta description
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18. On-page: Title and meta description
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19. On-page: Relevant text
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20. What we see
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21. What Skynet Google sees
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22. You must build links
Every link is an endorsement or vote.
• Link to yourself:
• Build a blog
• Join trade and community sites
• Get others to link to you:
• Guest write articles on other sites
• Shoot something interesting
• Use social media
• Get in uential sites to link to you
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23. Anchor text matters
POORLY OPTIMIZED
Grover took some shots of the Empire State Building.
STILL POORLY OPTIMIZED
Grover took some photos of the Empire State Building.
OPTIMIZED
Grover took the best photos of the Empire State Building.
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24. Don’t be the needle in the haystack
• Increase your online footprint
• Publish more pages of content
• Publish on more websites
• Make it easier for people to nd you on the places where they
hang out
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25. Socialize
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26. Just do it
Step-by-step to practical SEO
• Create a keyword hitlist of 20-50 words that you want to rank
for
• Compare this to the Adwords Keyword Tool to re ne the list
• Run searches against the terms in your list to assess the
competition
• Run a backlink analysis so that you can understand which
terms are attainable
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27. Sanity check your keywords
google “adwords keyword tool”
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28. Assess your online competition
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29. Backlink analysis
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30. Monitor your results
Google Analytics can tell you if SEO is working.
% of traffic from search engine.
# of keywords driving search traffic.
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31. I’m not making this up
• If your website and marketing efforts don’t include SEO,
you’re missing free traffic
• Effective SEO results in real sales and revenue
• SEO is a long-term commitment, so start today!
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32. Get more info
photoshelter.com/mkt/research
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33. Connect with PhotoShelter
blog.photoshelter.com
facebook.com/photoshelter
@photoshelter
vimeo.com/photoshelter
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