The document provides tips for an effective social media plan. It advises that social media is like dating, where you need to look your best to attract an audience (#1). It's important to focus on quality over quantity by targeting the right group rather than trying to please everyone (#2). You should identify clear goals for using social media (#3). Engage with your audience by listening, asking questions, sharing interesting content, and encouraging feedback (#4-#5). Measure performance and keep testing new approaches to stay engaging with your target audience (#6-#7). The overall message is to attract the right people, know your objectives, share valuable content, and be authentic.

1. Your social mediaplan has to be more than sexy! Netvision, 9 April 2011 Gdansk, Poland Peter Horsten © 2011 Goyello Sp. z o. o.

2. Who’s“Me” 1969 (Gen X)AgileBloggerCloudCoachCommunicationConsultantCreativeDirectorDutchEngineerFatherFunGdańskHonestHusbandiPhone/iPad Mobile Open mindOpinionOutsourcingPartnershipPeter HorstenPolandPositiveSocialMediaSociologistSoftwareTrustUniversity of GdańskWeb

3. NO PRIVACY Are you aware people are findingyou on the Internet?

4. In Social Media... You have tobe SEXY...

5. How to attract him? How to attract your audience?

6. Social Media is like dating... Make-up Hair Dress High-heels You need to think about everything... It needs to be complete...

7. Ok, I got it. But how?

9. #1: Know your target Who doyou want to attract?

11. Young target group – young behaviour on fanpage

12. Activities encouraged by fashion and being fashionable

13. Cooperation with bloggers who are those girls’ idolshttp://facebook.com/deezee.pl http://blog.deezee.pl

14. #2: Qualitybeforequantity Don’t try to be liked by everyone Focus on yourtargetgroup

15. #3: Find your goal Why to use social media?

16. #4: THE DATE How to behave? Listen Ask Talk Engage Ask Encourage feedback

17. #5: Make the relationship special Write something interesting Don’t write about yourselfonly Get into the habit of sharing anything cool!

19. #6: Measure performance

20. #7: Do more of what works, but test, test, test When you find what works for you, do more of that Keep tracking Try something different to stay exciting Move and flow with your audience.

21. Bottom line... Gather the correct people Know what you want to achieve Be awesome Share cool stuff Encourage other people to share it too Most of all: Be yourself!

22. Thanks for your attention! Feel free to contact and follow! Or ask questions today Contact details: @ peter.horsten@goyello.com http://goyello.com http://blog.goyello.com  http://petersopinion.com http://twitter.com/PetersOpinion GOYELLO Sp. z o.o. Al. Niepodległości 606/610 81-855 Sopot T: +48 58 555 0073 DEDICATED TO YOU