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Social media & government presentation 2013
Presented June 11, 2013
David Bellerive, Reg Hamilton
Phoenix Group
SOCIAL MEDIA
& Government
in 2013
Improve the quality of
government services
Enable greater citizen
engagement
Elevate public services
Social Media & Government 2.0
Best Practices
Digital
Citizens
Social media is now mainstream and
government must develop the
savvy to interact with citizens
in meaningful ways.
Best Practices
Aligning
Objectives
Social media use should support the
organizational mission and overall
communication strategy.
Best Practices
Transparency &
Collaboration
Use social media tools to create a
more coordinated environment that
fosters external transparency and
internal collaboration.
Best Practices
Engaging with
the Public
Social media changes the way
government engages with citizens.
This new era of “citizen
engagement” is a real time
two-way dialogue.
Best Practices
Privacy &
Security
A big concern for both government
and citizens that continues to
surface major challenges.
Best Practices
Analytics &
Metrics
Deciding what to measure and
establishing a baseline is key to
achieving measurable results.
Social media & government presentation 2013
Social media & government presentation 2013
As of June 10, 2013
Ranked #1 global website by Alexa.com
1 Billion monthly active users
Average visit 29 minutes
4,900+ Employees
5.1 Billion Revenue (2012)
Trending: Gestures, Mobile, Instagram
Facebook Insights
Facebook Best Practices
Laying out
Ground Rules
Post a conduct policy. Here’s an
example of a policy that is short
and to the point.
Manage the
Conversation
Convey professionalism on behalf of
your organization.
Facebook Best Practices
Speak with an
Authentic Voice
Don’t be too formal or the average
citizen will probably tune you out.
Facebook Best Practices
Consider the
Message Delivery
You only have one shot, so get it right with
a great headline, appropriate image and
offer a link for more info.
Facebook Best Practices
Be timely and
informative
Being part of a government organization
means that you can help craft and
disseminate information quickly.
Facebook Best Practices
As of June 10, 2013
Ranked #12 website by Alexa.com
554+ Million active registered users
58+ Million average tweets per day
2,500 Employees
$ 140+ Million Revenue (2010)
Trending: Promoted Tweets, Vine
Twitter Insights
Social media & government presentation 2013
Post Content
Regularly
It has been proven over and over again
that the more you post, the more followers
you will gain.
Twitter Best Practices
Social media & government presentation 2013
Post a Variety
of Content
One of the most common objections to
managing a Twitter handle is the lack of
anything interesting to post.
This is simply untrue.
Twitter Best Practices
Post engaging
content
Studies have shown that multimedia
content, such as photos, videos
and infographics receive more clicks
and engagement.
Twitter Best Practices
As of June 10, 2013
Developed by Twitter
Released January 24, 2013
6 Second looping video clips for tweets
Trending: 16 year old programer broke Vine’s
6 second limit with a Rick Ashley video but
won’t share how. Pornography might shut
vine down due to Twitter policies.
Vine Insights
As of June 10, 2013
Ranked #2 website by Alexa.com
14 years online
13.7 Billion monthly Google searches
1.17+ Billion monthly unique Google searchers
58,891+ Employees
50+ Billion Revenue (2012)
Trending Google+ Glass, Analytics, Street View, etc.
Google Insights
As of June 10, 2013
Ranked #3 website by Alexa.com
8 years online
#2 Search engine
800+ Million monthly unique visitors
72 Hours of video uploaded per minute
4+ Billion hours of video watched each month
Trending: One Channel Responsive Design
YouTube Insights
Social media & government presentation 2013
As of June 10, 2013
Ranked #14 website by Alexa.com
200+ Million registered users
160+ Million active users
3,779 Employees
$ 972+ Million Revenue (2012)
Trending: Company Pages
LinkedIn Insights
Establish your
Presence
If you build it - they will come, right?
This is one of the only social media
channels you don’t have to be Kevin
Costner to get this to work.
LinkedIn Best Practices
Social media & government presentation 2013
Attract Followers
Start with leveraging your biggest brand
advocates: your employees. With their
combined network of clients, colleagues
and friends, a solid follower base can be
established.
LinkedIn Best Practices
Social media & government presentation 2013
Engage with Them
Post status updates that either link to rich
content, invite a conversation or includes
creative and thought-provoking images.
Remember to stay on-brand and industry
relevant with each post.
LinkedIn Best Practices
Social media & government presentation 2013
Amplify your Brand
Recommends, shares, likes and
endorsements are your best assets in this
social network. Keep your updates brief,
professional and post once or twice a day.
LinkedIn Best Practices
Social media & government presentation 2013
As of June 10, 2013
Ranked #34 website by Alexa.com
3 years online
48.7+ Million monthly unique visitors
16+ Employees
Trending: ShopInterest
Pinterest Insights
Social media & government presentation 2013
Any
Questions?
We’ll do our best!
Thank you!
Social media & government presentation 2013

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Social media & government presentation 2013

  • 2. Presented June 11, 2013 David Bellerive, Reg Hamilton Phoenix Group SOCIAL MEDIA & Government in 2013
  • 3. Improve the quality of government services Enable greater citizen engagement Elevate public services Social Media & Government 2.0
  • 4. Best Practices Digital Citizens Social media is now mainstream and government must develop the savvy to interact with citizens in meaningful ways.
  • 5. Best Practices Aligning Objectives Social media use should support the organizational mission and overall communication strategy.
  • 6. Best Practices Transparency & Collaboration Use social media tools to create a more coordinated environment that fosters external transparency and internal collaboration.
  • 7. Best Practices Engaging with the Public Social media changes the way government engages with citizens. This new era of “citizen engagement” is a real time two-way dialogue.
  • 8. Best Practices Privacy & Security A big concern for both government and citizens that continues to surface major challenges.
  • 9. Best Practices Analytics & Metrics Deciding what to measure and establishing a baseline is key to achieving measurable results.
  • 12. As of June 10, 2013 Ranked #1 global website by Alexa.com 1 Billion monthly active users Average visit 29 minutes 4,900+ Employees 5.1 Billion Revenue (2012) Trending: Gestures, Mobile, Instagram Facebook Insights
  • 13. Facebook Best Practices Laying out Ground Rules Post a conduct policy. Here’s an example of a policy that is short and to the point.
  • 14. Manage the Conversation Convey professionalism on behalf of your organization. Facebook Best Practices
  • 15. Speak with an Authentic Voice Don’t be too formal or the average citizen will probably tune you out. Facebook Best Practices
  • 16. Consider the Message Delivery You only have one shot, so get it right with a great headline, appropriate image and offer a link for more info. Facebook Best Practices
  • 17. Be timely and informative Being part of a government organization means that you can help craft and disseminate information quickly. Facebook Best Practices
  • 18. As of June 10, 2013 Ranked #12 website by Alexa.com 554+ Million active registered users 58+ Million average tweets per day 2,500 Employees $ 140+ Million Revenue (2010) Trending: Promoted Tweets, Vine Twitter Insights
  • 20. Post Content Regularly It has been proven over and over again that the more you post, the more followers you will gain. Twitter Best Practices
  • 22. Post a Variety of Content One of the most common objections to managing a Twitter handle is the lack of anything interesting to post. This is simply untrue. Twitter Best Practices
  • 23. Post engaging content Studies have shown that multimedia content, such as photos, videos and infographics receive more clicks and engagement. Twitter Best Practices
  • 24. As of June 10, 2013 Developed by Twitter Released January 24, 2013 6 Second looping video clips for tweets Trending: 16 year old programer broke Vine’s 6 second limit with a Rick Ashley video but won’t share how. Pornography might shut vine down due to Twitter policies. Vine Insights
  • 25. As of June 10, 2013 Ranked #2 website by Alexa.com 14 years online 13.7 Billion monthly Google searches 1.17+ Billion monthly unique Google searchers 58,891+ Employees 50+ Billion Revenue (2012) Trending Google+ Glass, Analytics, Street View, etc. Google Insights
  • 26. As of June 10, 2013 Ranked #3 website by Alexa.com 8 years online #2 Search engine 800+ Million monthly unique visitors 72 Hours of video uploaded per minute 4+ Billion hours of video watched each month Trending: One Channel Responsive Design YouTube Insights
  • 28. As of June 10, 2013 Ranked #14 website by Alexa.com 200+ Million registered users 160+ Million active users 3,779 Employees $ 972+ Million Revenue (2012) Trending: Company Pages LinkedIn Insights
  • 29. Establish your Presence If you build it - they will come, right? This is one of the only social media channels you don’t have to be Kevin Costner to get this to work. LinkedIn Best Practices
  • 31. Attract Followers Start with leveraging your biggest brand advocates: your employees. With their combined network of clients, colleagues and friends, a solid follower base can be established. LinkedIn Best Practices
  • 33. Engage with Them Post status updates that either link to rich content, invite a conversation or includes creative and thought-provoking images. Remember to stay on-brand and industry relevant with each post. LinkedIn Best Practices
  • 35. Amplify your Brand Recommends, shares, likes and endorsements are your best assets in this social network. Keep your updates brief, professional and post once or twice a day. LinkedIn Best Practices
  • 37. As of June 10, 2013 Ranked #34 website by Alexa.com 3 years online 48.7+ Million monthly unique visitors 16+ Employees Trending: ShopInterest Pinterest Insights
  • 39. Any Questions? We’ll do our best! Thank you!