Communities Without Borders - The Big Social (Sept 2011)
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This is a presentation from "The Big Social 2011" which was presenting by myself, Bill Johnston from Dell and Dharmesh Singh from Microsoft about how to take your community program Global.
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Communities Without Borders - The Big Social (Sept 2011)
- 1. The Big Social 2011 Telligent Customer Conference #Telligent #TheBigSocial Communities Without Borders Bill Johnston, Dell Forrest W. Lymburner, Texas Instruments Dharmesh Singh, Microsoft
- 2. The Big Social 2011 Agenda Session Objectives Industry Trends Panel Introduction Panel Discussions Continue Learning Q&A 2
- 3. The Big Social 2011 Session Objective Your organization is global, why isn’t your community? Learn from a panel of experts on what it takes to implement communities across multiple regions and countries. 3
- 4. The Big Social 2011 Bill Johnston 4 Director of Global Online Community, Dell @BillJohnston # years working with online communities Key responsibilities Countries with communities # community members Interesting
- 5. The Big Social 2011 Dharmesh Singh 5 Director of Office 365, Microsoft @dpstomar 3 years working with online communities; 14 yrs. at Microsoft working globally Key Responsibilities Vision, Strategy and Execution Drive Feedback into Engineering Launched Office 365 community
- 6. The Big Social 2011 Forrest W. Lymburner 6 WW Community Program Manager, Texas Instruments 3 years working with online communities Key Responsibilities Focused communities in 4 regions 70,000 community members Recently launched
- 7. The Big Social 20117 Panel Insights
- 8. 8 Online Community Strategy & Planning Dell’s Online Community: An extended, online network of relationships between employees, partners and customers.
- 10. The Big Social 2011 Aligning regional community strategies Intention is constant; engagement contextual Rely on local team member’s perspective Local 3rd party research partners Lots of planning with local teams Go see yourself! 10
- 11. The Big Social 2011 When should you “cross the streams” ? What is driving the requirement? Net positive impact? (everybody must win) Type of content / interaction (wiki vs. forum) Pros / Cons Mixed language RTT / Machine Human / Crowd 11
- 12. The Big Social 2011 Launching regional communities from the Mothership Business need? Critical mass in region / language? Language or region specific? Ingredients for Success: Content + Local Core 12
- 13. The Big Social 2011 Office 365 Community Launched Jun 24th 9 Languages English, French, Italian, Ger man, Spanish, Russian, Kor ean, Japanese and Traditional Chinese Advocacy, Feedba ck and Support 13
- 14. The Big Social 2011 Getting Started One by One “Lets start skunk works marketing project out of engineering” Think big start small Celebrate the small victories 14
- 15. The Big Social 2011 Managing Successful Communities- Culture, Culture, Culture!!! Community is about Engagement Transparency Commitment Think “Glocal” Leverage Local teams Reward experts 15
- 16. The Big Social 2011 Understand Cultural Differences How do you implement your community in a way that aligns with the cultural differences in each region? Cookie-cutter doesn’t work Sociology is key Know the social media space (It’s not all Twitter, Facebook & YouTube) 16
- 17. The Big Social 2011 Your Regional Business Practices How can you make your community reflect the way you do business in a region? Sustainable & scalable for the language Direct or In-Direct sales model Brand perception Partner or Enforcer? 17
- 18. The Big Social 2011 Regional Web Standards How do you make sure your community aligns with the web standards of the region? 18
- 19. The Big Social 201119 The Site We Built
- 20. The Big Social 201120 The way we should have built it
- 21. REMINDER #Telligent #TheBigSocial Continue your learning: Partner Pavilions Networking Telligent demonstrations Telligent Community 6.0 Telligent Enterprise 3.0 Telligent Analytics Keynote – Jeff Hayzlett
- 22. After The Big Social #Telligent #TheBigSocial On Monday morning … Take inventory of your international social media programs Collect data/listening research to find the gaps in your social strategy In 3 months Identify your focus markets and develop individualized plans for each Immerse yourself in the culture - consider face-to-face meetings for key regions
- 23. REMINDER #Telligent #TheBigSocial After The Big Social is over – continue learning: Online Community Strategy – billjohnston.net Community Management & Best Practices – The Community Roundtable Community Management & Social Media Strategy – Blaise Grimes – Viort’s Blog
- 24. REMINDER #Telligent #TheBigSocial After The Big Social is over Visit Telligent.com/bigsocial/ Customer Connection – Telligent Community customers Employee Community – Telligent Enterprise customers Telligent Support – Customer service and support Developer Space – Extend and integrate the platform
- 25. REMINDER #Telligent #TheBigSocial Stock Questions (KJ: will delete this slide and give them to Rob to ask) How do I know if I should take my community global? When should I do it? When should I not do it? What are the necessary team dynamics/skills to make a global community successful? Any more questions to seed?
Notas do Editor
- Creation of communities targeted at priority segments that offer a range of social activities ranging from support, knowledge /best practice sharing, ideation/crowd souring and lead gen.