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生産的なブレスト
1.
1 生産的なブレスト 2008.3.21 桑原
2.
2 生産的なブレスト ❖ 質より量 ❖ 荒唐無稽歓迎 ❖
他人に便乗 ❖ 批判禁止
3.
3 1:質より量 ❖ 1 の領域は 「アイデアメーション」 ❖
2 のようなもっともらしい …アイデアが出てくると ❖ 3 のような未来的なアイデ アが出てくる 「品質は問わないので、あと○○個出してみよう!」「品質は問わないので、あと○○個出してみよう!」
4.
4 2:荒唐無稽歓迎 ❖ 発散フェーズと 収束フェーズがあります。 ブレストは発散フェーズ ❖ 3の領域のアイデアをうまく収 束させたら
A の矢印になりま す。 ❖ B の矢印をしようとすると1に 逆行しやすいです。 『○○だったら良いのになぁ』というアイデアを!『○○だったら良いのになぁ』というアイデアを! 実現方法は、別途時間を取って考えます。 実現方法は、別途時間を取って考えます。
5.
5 3:他人に便乗 ❖ テーブルの上に乗るアイデアは 私たちのアイデア ❖ アイデアは、芽の出た頭から、 別の頭へ移したほうがよく育つ ❖
便乗によるアイデアジャンプ は、他の人の頭脳を使うことが もたらす効果 「誰かの出したアイデアは、チームの共有財産。」「誰かの出したアイデアは、チームの共有財産。」
6.
6 4:批判禁止 ❖ もっとも重要な前提 ❖ 発散フェーズでは、発散するこ とに絞る ❖
メンバーが批判行為者を指摘す るルールを作ってもよい ❖ 批判的な考えが生まれたら、生 産的なつぶやきに言い換える 批判は収束フェーズまでとっておく。批判は収束フェーズまでとっておく。 メモにかいて、胸ポケットにしまっておきましょう。メモにかいて、胸ポケットにしまっておきましょう。
7.
7 収束しましょう 設定→発散→収束→磨く 1. 肯定的であれ 2.配慮せよ 3.目標をチェックせよ 4.アイデアを改良せよ 5.目新しさを考慮せよ