Twitter slides - Wolverhampton Presentation

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Twitter @philoakley
Thursday, 12 June 2014

Twitter
Carillion

Learning Objectives

Learning Objectives
• MaximisingYour Twitter Proﬁle

Learning Objectives
• The Twitter Basics

Learning Objectives
• Find and be Found

Learning Objectives
• Content and Conversation/The Twitter Mix

Learning Objectives
• Content and Conversation/The Twitter Mix
• Advertising on Twitter

What is a Twitter Bio for?
1. Get Followers
2. Get Followers/People to take an action

Updates from Carillion plc- a leading
integrated support services company w/
extensive construction capabilities.
@Carillionjobs for careers. RT’s ≠
endorsement.
carillionplc.com

Twitter Bio Tips
• Say who/how you help
• Include Product and service keywords
• Include Links (Web,Twitter @, #,Tel No)
• Have a call to action?
• Say what you tweet about?

Worksheet 1

Basics
• 160 Characters

Basics
• 160 Characters
• Quality of the photo matters

Basics
• 160 Characters
• Number of followers less so

Basics
• 160 Characters
• Focus on attracting qualiﬁed leads not
numbers

Basics
• 160 Characters
• Focus on attracting qualiﬁed leads not
numbers
• Response time is key

Who to Follow

Who to Follow
• Follow your customers (and make a list)

Who to Follow
• Follow your suppliers

Who to Follow
• Follow your competition (or make a list)

Who to Follow
• Follow who follows your competition

Who to Follow
• Follow Press,Trade, Local and PR contacts

Who to Follow
• Follow Press,Trade, Local and PR contacts
• Follow “Thought Leaders” in your ﬁelds

Follow Prospects on
Twitter
Search and Engage

Ways to ﬁnd

Ways to ﬁnd
• Search conversations
• Search Biographies
• Find Twitter Lists
• Search Hash tags
• Find followers of relevant accounts

Find
• Twitter Search
• Advanced Twitter Search

Twitter Lists

Other Sites to Search
Twitter
• Twellow
• Social Mention
• Followerwonk

Worksheet 2

#Hashtags

#BforBHour

#StaffordshireHour

#WolverhamptonHour

#ShropshireHour

#WestMidsHour

#AgriChatUK

#MarketingHour

#SPEEDWMHour

Event Hashtags

Easy ways to engage
prospects
• Say thanks for the follow
• Ask a question (Do you use product or
service)
• Retweet Prospects interesting tweets
• Add them to a list

Response Time
Respond to all questions and comments
within 24 hours

Worksheet 3

The Twitter Mix
Share/Link to interesting
and engaging content
Self Promotion
Conversation/
Questions/Answers
Retweet Others

Advertising

Actions/Answers
• What is your best Twitter Bio?
• How will you target your prospects?
• What Hash tags can you use?

#FavOatcake

OatcakeVideo

I Love Uni Of Wolves
What's the best thing
about the University of
Wolverhampton pls tweet
answer + retweet question
with #ILoveUoW hashtag

3. Find Evangalists

3. Find Evangalists
• Find fanboys/cheerleaders

3. Find Evangalists
• Product/Service Champions

3. Find Evangalists
• Bloggers and Reviewers

3. Find Evangalists
• Experts in their ﬁelds

3. Find Evangalists
• Experts in their ﬁelds
• Offer rewards ?

4. Create a Community

Support

10. Have Fun (with
engagement)

www.philipoakley.org/SPEEDWM

Twitter slides - Wolverhampton Presentation

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Twitter slides - Wolverhampton Presentation