A look at Social Media with the North Staffordshire and Cheshire CIPD branch including analytics, sentiment analysis and integration.

1. Social Media
CIPD Workshop

2. Philip Oakley
Outserve Limited
http://uk.linkedin.com/in/philoakley
http://about.me/philoakley
2

3. @PhilOakley
from
@OutserveWeb
#CIPD #socialmedia
Blog

4. Social Media should be
•Goal Oriented
• Trackable
•Integrated

5. 2012 social media marketing
industry report
Generating more business exposure 85%
Increased traffic 69%
Improved search rankings 55%
Generated Leads 58%
http://www.socialmediaexaminer.com/report/

12. Search
#CIPD

13. CIPD Groups

30. Posting Tools

33. 4 Step Plan
•Goal
•Audience
•Metrics
•Tactics

34. Metrics
=
Analytics

38. Superhuman Strengths

39. 60% of companies
will monitor
employee social
media use by 2015

40. Social Media Tracking

46. Sentiment Analysis

47. Integration

48. Social CRM Tools

51. CRM and HR

53. Social Media should be
•Goal Oriented
• Trackable
•Integrated

54. 7 tips for

Invest in your profile

Recommend/Endorse People

Ask for Recommendations

Join Groups (CIPD/UKITA)

Ask and Answer questions

Don't link for the sake of it

Link to me - www.linkedin.com/in/philoakley

55. 7 tips for

Use a Twitter Client (Hootsuite)

Use Twitter Search

Follow People

Engage

Publicise but mix with other content

Link to your blog/site

Think of ways to use (internal/mobile/text)

56. 7 tips for

Don't add friends for Business

Use Business & Fan Pages

Link Content (Twitter, Youtube, Blog posts)

Join or create a Group

Use Facebook events

Facebook applications - Slideshare

Advertise on Facebook