This document provides an overview of the Mahogany Place III residential development project. Key details include the Asian contemporary architectural theme, low-density layout with abundant green spaces, resort-like amenities, and eco-friendly facilities. The target market is affluent families seeking a secure and peaceful home environment located close to schools, hospitals and business districts.
1. DISCLAIMER
in g
in
The presentation contained herein
ra themy
intends only to serve as a training
T the product.
rabout On
material to Sellers, providing la
lethis presentation
l of s
general knowledge
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S be usedseselling
All or any part
r
o orranyo forinitiatives
should not
F u p other
purposes
aimed Pmarketing and/or selling the
at
project.
2. in g
in
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e l le s O
COVER PAGE
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3. Project Overview
in
• Project Type : Residential Houses g
in
ra ly
• Product Type : House & Lots
r T n Duplex
• Unit Type
le s O
: Single Detached &
l50
• No. of Units e
S : se
r : P8.0M – P14.0M
o rpo
F u
• Price Range
• RFO P : 3 Quarter 2010
rd (First 50 Units)
4. Location Map
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in
ra ly
r T n
e l le s O
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5. Area Distances
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• Business District
in
o BGC – 3.65 Km
in
o Makati – 7.5 Km
ra ly
o Ortigas – 8.14 Km
• Commercial
r T n
o Market! Market! – 3.65 Km
l le s O
o Glorietta/Greenbelt – 7.61 Km
e
o Tiendesitas – 8.78 Km
S e
o SM Megamall – 9.95 Km
r s
o rpo
• Schools
F u
o Colegio de San Agustin – 5.14 Km
o Assumption College – 8.01 Km
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o CEU Makati – 8.32 Km
• Hospitals
o Makati Med – 9.18 Km
o Ospital ng Makati – 3.05 Km
o St. Luke’s Hospital – 4.40 Km
6. in g
COMPETITIVEly rain
r T n
l le s O
LANDSCAPE
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7. Key Learnings
• There is a high demand for House & Lot units in the
in g
Taguig area as exhibited by the high monthly Sales
take-up of Pacific Residences and Mckinley Hills
month. in
Village, averaging a combined 28 unit Sales per
ra ly
r T n
• With the impending sell-out of both Pacific Residences
l le s O
and Mckinley Hills Village in the first quarter of this
e
year, MPIII stands to be the only residential
r S s e
development in the Taguig and Makati area offering
o rpo
House & Lot units with ample inventory of prime
F u
properties.
P
• MPIII offers a superior product with clear advantages
in its tree-lined, nature-rich environment, amenities
offering and upgraded property management services.
8. in g
in
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PRIMARY r T n
e l
TARGET es le MARKET
O
r S s
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F u
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9. Primary Target Market:
Full-Nesters
in g
Demographics
in of 40
raages ly
T teenage kids
Married couples between the
- 45 years old r
e le with On in
lmanagement positions
S
occupying top
r os es own and run
o business. They are currently
reputable companies and/or
aF family rpManila and own several
residing Pu
in Metro
cars.
10. Full-Nesters
Psychographic
in g
in
They are career-driven, family-centered individuals that
ra ly
value time with the family, security, comfort and
r T n
convenience. They travel a lot, here and abroad, either for
business or leisure. They are members of respected
l le s O
business organizations as well as exclusive organizations
e
r S
such as golf and yacht clubs. They frequent important social
s e
gatherings and big business conferences.
o rpo
F u
They may already own several properties, be it a condo unit
near CDBs or a leisure estate outside the metropolitan
P
area, though they still intend to buy a property either for
themselves – as halfway home – and/or for their kids – to
be near the best colleges.
11. Full-Nesters
Emotional Need
Working parents yearn for
in g Benefit
MP3 offers tranquil and fully
Activities & Experience
Your kids are safe and free to
Link to Product/ Amenity
24-hr security
in
a secured & peaceful secured home environment have a stroll and play within
environment for their enveloped in a nature-rich MP3. Less worries for the Gated Entrance
ra ly
family to live in setting. busy parents
Perimeter Fence
r T n
le s O
Parents who wants to No need to travel to far away Take a dip with you and your Country club-like amenities
enjoy quality time with resorts and recreational areas kids in the swim
e l
their family in the comforts
of their own homes
as we have a huge resort- like
amenities complete with state Have picnics at the picnic
Parks, gardens and picnic areas
S
of the art facilities and property areas or watch a movie with
r
o rpo s e management services friends at the mini-theater
F u
Working couple looking for
a place that is accessible
and comes with a
personalized service
Accessible to exclusive
schools, modern hospitals,
popular malls, etc.
Enough time to fetch your
kids to school before going to
work
Strategic location
P Get a relaxing massage in
your own home for stress
relief and maximum
relaxation
Property management services
12. in g
in
ra ly
SECONDARY r T n
e l
TARGET es le MARKET
O
r S s
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13. Secondary Target Market:
Overseas Filipinos
in g
Demographics
in
ra between the
T nl y
r old O teenage
These are married individuals
ages of 40 – 45 e
ll years s with in North
e
S Europe.sTheir families here
e
kids, working as professionals
r
oin either poMetro or Mega Manila
F ur the
America or
reside
area. P
14. Overseas Filipinos
Psychographic
in g
in
These are well educated professionals who opted to
ra ly
work abroad for better pay and to gain overseas
r T n
experience. Being away from their families, they want
l le s O
to ensure that their loved ones are in a secured
e
r S
environment and are afforded the comforts and
s e
conveniences that life has to offer.
o rpo
F u
They already own a home outside central Metro Manila
P
and would want to purchase a new house for their
family primarily for convenience – to be near schools,
business centers and hospitals – security and privacy.
15. Secondary Target Market
Overseas Filipinos
Emotional Need
in g Benefit Activities & Experience Link to Product/ Amenity
in
An OFW member of the MP3 offers a more comfortable Your family gets to spend Country club-like amenities
family desires an and relaxing lifestyle with its more quality time with the
ra ly
upgraded living for their landscaped community family and enjoy life more. Pocket parks
family environment, tree-lined roads
T n
and a variety of amenities to
choose from
l
Parents who wants to
r
le s O Low density make-up of the No more security worries and 24-hr security
e
ensure the safety and community provides interrupted relaxation and
privacy of their family unparalleled exclusivity. Add to family interaction Gated Entrance
S e
this are the first-rate security
r
features found in MP3 Perimeter Fence
o rpo s
F u
An OFW member of the
wants to place their young
and elderly near locations
Accessible to CDBs, exclusive
schools, modern hospitals,
popular malls, etc.
Kids gets to spend time with
the family, do their school
work and play at parks and
Strategic location
Distance to:
P
of importance malls. - Market! Market!
- Glorietta / Greenbelt
Elderly members of the family - Bonifacio Global City
gets to have strolls in parks - Makati Medical Center
and malls. Enables them also - St. Luke’s Hospital
to be near hospitals
16. in g
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PROJECT T r NAME &
n
lle
eLOGO O
r S
o rpo s es
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17. PROJECT NAME & LOGO
MAHOGANY PLACE III
in g
in
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Following the brand name of DMCI Homes
T n
premier hi-end residential subdivision –
r
e l le s O
Mahogany Place.
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The Official Logo:
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18. UNIT NAMES
in g
in
ra ly
Names are of Asian origins with a modern
appeal: T n
r Detached
• BELA ll:e O
S e : Duplex s
• rTAMARA
Single
e
o rpo s
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19. in g
VALUE
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r T n
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PROPOSITION
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20. VALUE PROPOSITION
enclave
in g
What : A low-density, Asian-themed residential
in
Where: situated within DMCI Homes’ Township
ra ly
Central of the progressive City of Taguig
r T n
How : offering quality pedestrian environment and
e l le s O
landscaped community spaces
Who : for the affluent families with sophisticated
r Staste
s e
o rpo
Why : in search of a home environment adorned
F u with themed gardens offering concierge
P service in an eco-friendly residential
subdivision
When : in a time of cramped living spaces near
business districts
21. Live conveniently close to the
center of business and leisure
in g
in
A DMCI Homes signature community that places you at the
ra ly
quiet side of the city, far from the hustle and bustle yet still
r T n
conveniently close to experience the benefits of in-city
living. Here, travel time and traffic-related stress
l le s O
significantly drops as the country’s growing financial and
e
entertainment districts – BGC and Makati City – are now
r S s e
just a few minutes away.
o rpo
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22. Asian contemporary-
themed development
in g
A residential
feature a distinct Asian Tra
development that in
contemporary design r
e n ly
e ll O
Sfaçade ses
architecture highlighted
r
by Asian-inspired
o in subtlepo
rooflines and
F contributingcolor
designs
u r to
tones
P look and
create a warm
a relaxing feel.
23. A low-density, fully-secured
residential community
in g
in
An exclusive community
ra ly
with a 39-unit per hectare
T n
density ratio and advanced
r
le s O
security features that
l
S e
includes a 24-hour security
e
r s
service complemented by
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F u
a guarded entrance gate
utilizing a proximity card
P
system, roving security
personnel and card
accessed-front door locks
for all home units.
24. Inviting community spaces in
a nature-filled environment
A community
in g
in
ra ly
environment designed to
T n
have abundant open
r
e l le s O
spaces dedicated to tree-
shaded parks, verdant
r S s e
gardens and landscaped
o rpo
F u
amenity areas offering a
calming neighborhood
P
setting ideal for active
recreation, family
interaction and private
relaxation.
25. Country club-like amenities
Leisure and entertainment
in g
experiences are delightfully
in
ra ly
amplified at the centrally
r T n
located Clubhouse that
boasts of a 20-seater mini-
l le s O
theater, workout gym,
e
S e
dance studio, sauna and a
r s
o rpo
game room, while outdoor
F u
amenity facilities include a
P
landscaped amphitheater,
rock climbing wall, kiddie
play areas, swimming pools
and play courts.
26. Eco-friendly facilities
in g
A residential enclave that
in
espouses environmental
ra ly
care through an array of
r T n
eco-friendly programs and
e l le s O
facilities that aims to
S e
preserve the natural
r s
o rpo
beauty of the tree-filled
F u
community of Mahogany
P
Place III, and be one in the
drive to protect our
environment.
27. Property Concierge service
in g
First-class concierge service applied in a residential
in
setting with services tailor-fit to cater to the
ra ly
demanding lifestyle of the community stakeholders.
T n
Services offered ranges from ticket and dining
r
e l le s O
reservations to home service assistance, providing
a true stress-free living experience.
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28. in g
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PROJECT DETAILS
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29. Location Map
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F u SITE
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30. Site Development Plan
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LAND USE TABULATION
in
in
Total Saleable Area 42,155.50 sqm 55.36%
Total Roads, Etc. 27,144.96 sqm 35.74%
ra ly
Total Parks & Amenities 6,774.70 sqm 8.90%
__________________________________________
Gross Area
r T n 76,075.16 sqm 100.00%
e l le s O
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31. Architectural Theme
in g
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r T n
e l le s O
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F u
ASIAN CONTEMPORARY
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• CLEAN AND SIMPLE LINES AND GEOMETRIC PROPORTIONS
• ELEGANT CRAFTSMAN-LIKE CHARACTER; ORNAMENTATION THRU ARTWORK
• STEEP ROOF STRUCTURE IN MODERATE TINTED HUE; USE OF STONE AND VENEER
ACCENTS
• USE OF EXOTIC HARDWOOD FOR ACCESSORIES AND FURNITURE
• STYLE MOSTLY APPLIED TO HIGH-END MANSIONS AND PALATIAL ESTATES
(SINGAPORE, PENANG, MACAU, ETC)
32. Unit Mix
First 50 units
in g
in
ra42 units
DUPLEX : T nl y
r : O units
e l le s 8
SINGLE DETACHED
r S e
s 50 units
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33. Views : Entrance gate
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34. Views : Tree-lined streets
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35. in g
in
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T n
SINGLE DETACHED
r
e le s O
lUNIT
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36. Unit Façade: Bela
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37. Ground Floor : Bela
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38. Second Floor : Bela
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39. Unit Features : Bela
Lot Size
Lot Area : 240.00 sqm
in g
: 16mtrs x 15mtrs Gross Floor Area : 307.10 sqm
Covered Floor Area : 205.30 sqm
Ground Floor in
ra ly Second Floor
Living Area
Dining Area
r T n
14.50 sqm
21.10 sqm
Master’s Bdrm 27.80 sqm
Master’s W/I Closet 9.90 sqm
e l
Bedroom 4 le s O
Kitchen Area 11.10 sqm
10.00 sqm
T&B 4
Bedroom 2
6.10 sqm
16.60 sqm
r S
T&B 1
Maid’s Room
s e4.20 sqm
6.20 sqm
T&B 5 4.80 sqm
o rpo
Bedroom 5 15.50 sqm
F u
T&B 2 3.00 sqm T&B 6 4.90 sqm
Driver’s Room 5.40 sqm Family Hall 8.30 sqm
T&B 3 3.00 sqm
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Hallway
Foyer 3.30 sqm 12.00 sqm
Hallway 4.70 sqm Stairway 9.40 sqm
Stairs 3.50 sqm Total 115.30 sqm
Total 90.00 sqm
40. in g
in
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T n
r UNIT
DUPLEX O
e l le s
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41. Unit Façade : Tamara
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42. Ground Floor : Tamara
in g
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43. Second Floor : Tamara
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44. Third Floor : Tamara
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45. Unit Features : Tamara (Unit A)
Second Floor
Lot Size : 8mtrs x 15mtrs
Lot Area
in g
: 120.00 sqm
Master’s Bdrm 19.00 sqm
Master’s w/in Closet 7.00 sqm
in
Gross Floor Area : 206.60 sqm
ra ly
Covered Floor Area: 159.50 sqm
T&B 2
Bedroom 2
5.90 sqm
12.70 sqm
r T n T&B 3
Hallway
3.90 sqm
e l
Living Areale s O
Ground Floor
13.40 sqm
4.00 sqm
Stairway 7.40 sqm
S
Dining Area
r s e8.15 sqm
Total
Third Floor
59.90 sqm
o rpo
Kitchen Area
F u
Maid’s Room
T&B 1
11.20 sqm
9.00 sqm
4.00 sqm
Bedroom 3
T&B 4
10.35 sqm
4.60 sqm
P
Foyer 3.55 sqm Family Hall 10.35 sqm
Stairs 3.90 sqm Hallway 3.80 sqm
Total 53.20 sqm Study Area 10.00 sqm
Stairway 7.30 sqm
Total 46.40 sqm
46. Unit Features : Tamara (Unit B)
Lot Size
Lot Area
in g
: 8mtrs x 15mtrs
: 120.00 sqm
Second Floor
Master’s BR 19.00 sqm
in
Master’s w/in Closet 7.00 sqm
ra ly
T&B 2 5.90 sqm
Gross Floor Area : 213.50 sqm
T n
Hallway 4.00 sqm
Covered Floor Area : 154.30 sqm
l r
le s O
Stairway
Total
7.40 sqm
59.90 sqm
S e Ground Floor
Living Area
e 13.40 sqm
r
Dining Area
o rpo s 8.15 sqm
Bedroom 3
Third Floor
10.35 sqm
F u
Kitchen Area 11.20 sqm
T&B 4 4.60 sqm
Maid’s Room 9.00 sqm
Hallway 3.80 sqm
T&B 1 4.00 sqm
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Foyer
Stairs
Total
3.55 sqm
3.90 sqm
53.20 sqm
Study Area
Stairway
Total
10.00 sqm
7.30 sqm
46.40 sqm
47. in g
STANDARD UNIT
in
ra ly
r T n
e l le s O
FINISHES
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48. a. FLOOR FINISHES
400mm x 400mm Homogeneous
Living/ Dining/ Kitchen Granite Tiles (Stairs:
in g Tanguile Wood Planks)
in
Bedrooms/Family Hall/ Study
Low-maintenance resilient flooring
ra ly
Area/Hallway
Maid's Room
r
Driver's Room T n 300mm x 300mm Ceramic Tiles
300mm x 300mm Ceramic Tiles
e l le s O
Toilet & Bath
200mmx200mm Unglazed Ceramic
Tiles
r S s e 300mm x 300mm Ceramic Tiles with
o rpo
Porch/Patio/Carport
F u
Service/Laundry Area
pebble washout
300mm x 300mm Ceramic Tiles and
P
paver blocks
Pathwalk / Garden Paver blocks
Balcony/Garage Deck 300mm x 300mm Ceramic Tiles
49. b. WALL FINISHES
in g
Paint Finish w/ from 1" x 5" wood
All Interior Walls
inbaseboard in varnish/ stain finish
ra ly
Door & Window casings except at
r T n t&bs
e l le s O
All Exterior Walls Paint Finish w/ stone cladding
r S s e Paint finish above ceramic tiles
o rpo
Toilets (Master T&B: 200mm x 300mm T&B
F u 1,2,3,5 & 6: 200mm x 200mm )
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Stair Area
Painted Finish (w/ Ashlar marble
Wall Accent for Andrea)
50. c. CEILING FINISHES
in g
in
Rubbed concrete , paint finish
ra ly
except at Living Area high
Ground Floor
T n
ceiling:Gypsum board in paint
l
Second Floorr
le s O
finish
Gypsum board in paint finish
S e
Third Floor
e n/a
r
o rpo
All T&B
s Ficem board in paint finish
F u
Stair Area Gypsum board in paint finish
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51. d. COUNTERTOPS
in g
in
ra ly
20mm thk. Solid Granite
r T n
Kitchen Countertop countertop with base & overhead
cabinets in laminate finish
l le s O
Laundry Countertop
e
200mm x 200mm Ceramic Tiles
r S s e
Master T&B Countertop Solid granite countertop
o rpo
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f. Windows
Aluminum analok framed glass
windows
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52. e. DOORS
Main Entrance/ Living
in g1. Solid wood panel door with
glass insert on metal jamb
in
2. Sliding glass door on powder
Room
ra ly
coated aluminum frame
(Dining to Pocket Garden)
r T n
le s O
Solid wood panel door on metal
Bedrooms
e l jamb
r S s e
Kitchen to Service Area
Solid wood panel door on metal
jamb
o rpo
F u
Balcony Door/ Deck/
Lanai
Sliding glass door on powder
coated aluminum frame
P
Toilet
Solid wood panel door on metal
jamb
53. in g
AMENITIES
in
ra & ly
r T n
e l le s O
FACILITIES
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54. Amenities Site Development Plan
in g
in
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r T n Basketball
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Poolside Lanai
l
Court
S e e
r
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Mini-Amphitheater
Adult Pool
Playground
55. Amenities Site Development Plan
in g
in
ra ly
Kiddie Pool
r T n
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Parks & Gardens
e l
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P Kiddie Sandbox
Picnic Grove
Gazebo
56. Outdoor Amenities
ADULT POOL
in g
in
KIDDIE POOL
ra ly
CHILDREN’S PLAYGROUND
T n
SAND BOX
l r
le s O
PICNIC GROVE
S e
BASKETBALL COURT
e
PLAZA
r
o rpo s
MINI-AMPHITHEATRE
F u POOLSIDE LANAI
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PARKS AND THEME GARDENS
GAZEBO
57. Indoor Amenities
LOBBY LOUNGE AREA
in
FITNESS GYMg
AIRCONDITIONED FUNCTION ROOMS
in
DANCE STUDIO
ra ly
REFRESHMENT AREA
r T n
GAME ROOM
e l le s O
MINI-THEATER
SAUNA
r S e
POOLSIDE TERRACE/LANAI
s
o rpo
F u
SECOND FLOOR LOUNGE AREA
VIEW DECK
TOILET AND LOCKER FACILITIES
P MINI-MART
LAUNDROMAT
WATER STATION
58. Facilities
in g
PRO FENCE AND PERIMETER WALL
in
PROPERTY MANAGEMENT OFFICE
ra ly
T n
GRAND ENTRANCE
r
le s O
24-HOUR SECURITY
e l
BACK-UP GENERATOR FOR CLUBHOUSE
r S s e
WI-FI AT THE CLUBHOUSE
o rpo
F u
OVERHEAD WATER TANK AND CISTERN
GARBAGE COLLECTION
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SERVICE PERSONNEL/UTILITIES AREA
59. The Clubhouse
Design and Features
in g
in
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60. Floor Plan: Ground Floor
Function Room
in g Poolside Deck
in
ra ly
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e l le s O
r S s e
o rpo
F u
Lounge
Sauna
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Water Station
Mini-Mart Laundromat
61. Floor Plan: Second Floor
Refreshment
Bar
in g
in
ra ly
Fitness Gym
r T n
Game Room
e l le s O
r S s e
o rpo
F u
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Dance Studio
Mini-theater
PMO Office
62. in g
in
ra ly
PRICINGr T n
e l le s O
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F u
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63. PRICING
in g
in
ra ly
r T n
e l le s O
BELA - P13M - P14M
r S s e
o rpo
F u
PTAMARA - P8M - P9M
64. PMO Services
•
•
Move-in assistance
Leasing Program
in g
•
•
Car wash service
Shuttle service in
ra ly
•
r T n
Utilities application and payment assistance
•
l le s O
Realty Tax payment assistance
e
•
•
r S s e
Roving security personnel
General maintenance of common areas
•
•
o rpo
F u
Newspaper delivery
Proximity cards
•
•
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Organizing of community events
Taxi call-in service
65. PMO Services
in g
• in
ra ly
Directory of Services
•
T n
Spa service (accredited shop)
r
•
•
e l le s O
Messenger services (accredited firm)
Chambermaid service (accredited firm)
•
r S s e
Clubhouse Officers
•o rpo
F u PMO staff to have a uniform
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66. Construction Milestones
• Model Unit - April 1st Week
in g
• First 21 Units - 3 Qtr ai
n
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