SlideShare uma empresa Scribd logo
1 de 72
Baixar para ler offline
MAGNOLIA PLACE



     PROJECT BRIEF PRESENTATION
     09.30.08
OVERVIEW
TOTAL SIZE OF DEVELOPMENT: APPROXIMATELY 3.29 HA

TYPE OF DEVELOPMENT      :   MID-RISE RESIDENTIAL CONDOMINIUM DEVELOPMENT (5 STOREY-BLDG)
                             DOUBLE-ROW AND SINGLE-ROW BUILDING TYPES THEMED-DEVELOPMENT

COMPOSITION             : 13 BUILDINGS
                          APPROXIMATELY 843 UNITS
                          UNIT TYPES: 2-BR AND 3-BR

SIZE OF AMENITY AREA/   :    APPROXIMATELY 1.5HA
OPEN SPACES

NO. OF PARKING LOTS     :    APPROXIMATELY 530 PARKING SLOTS
LOCATION
THE PROPERTY


THE PROJECT IS LOCATED ALONG TANDANG SORA AVENUE EXTN. IN QUEZON CITY
SM North
                        DISTANCES              3.4 KILOMETERS




                                             Trinoma
                                             3.3 KILOMETERS




NOVALICHES PROPER                            NORTH QC
 4.5 KILOMETERS                              9 KILOMETERS

                             THE
                             SITE
                                               UP Ayala Technopark
                                                6 KILOMETERS




      MAKATI CBD
      19.5 KILOMETERS
                                                 ORTIGAS CBD
                            ARANETA CENTER       12 KILOMETERS
                            8.5 KILOMETERS
DISTANCES
COMMERCIAL / BUSINESS
     •  Makro – 0.80 Km
     •  PriceSmart – 2.80 Km
     •  SM North – 3.40 Km
     •  Trinoma – 3.30 Km
     •  Uniwide Sales- 4.8 Km
     •  ABS – CBN – 5.37 km
     •  GMA 7 -- 6.33km km
     •  UP Ayala Techno Park – 6.0 Km
     •  SM Fairview – 9.0 Km

SCHOOLS
     •     University of the Philippines – 6.0 Km
     •     Ateneo De Manila – 9.20 Km
     •     Miriam College – 7.5 Km
     •     Metro Manila College – 5.5 Km
     •     New Era University – 5.0 Km

HOSPITALS
      •   Philippine Lung Center – 5.42 Km
      •   Philippine Heart Center – 5.81 Km
      •   Philippine Kidney Institute – 5.48 Km
      •   Veterans Memorial Medical Center – 3.20 Km
      •   East Avenue Medical Center – 5.5 Km
      •   V. Luna Medical Center – 6.0 Km
COMPETITIVE
LANDSCAPE
Q.C. COMPETITORS
                                                                           LAND            NO. O F
      PROJECTS               LO CATIO N              DEVELO PER
                                                                           AREA            UNITS

CONDO M INIUM S
      M AG NO LIA         TANDANG SORA
                                                    DM CI HO M ES        3.29 HAS.          843
        PLACE              AVE. EXT., QC

    NO RTH BELTO N     Q UIRINO HIG HW AY , QC   ETON PRO PERTIES         13.8 HAS          400

     FRANCESCA
                        M INDANAO AVE., Q C       AI-LA INTEG RATED      8,000 SQ M         290
      RO Y ALE
 CHERRY ORCHARD       CO NG RESSIO NAL AVE.,
                                                  LK G LOBAL DEV'T       4,000 SQ M         482
     SUITES                    QC
       GRASS
                         BAGO BANTAY Q C          SM DEVELO PM ENT        3.6 HAS.         1,876
     RESIDENCES
                                                   NEW SAN JO SE
 VICTORIA STATIO N     EDSA-KAM UNING, Q C                               4,000 SQ M         655
                                                     BUILDERS
LO TS ONLY

     CITI PLAZA III   TANDANG SORA AVE., Q C         CITIHO M ES           2 HAS.            66

     M ETROVILLE      TANDANG SORA AVE., Q C         CITIHO M ES        2,000 SQ.M .         13


•     7 projects were identified as competitors of Magnolia Place Project in Quezon City
      (5 condominiums and 2 lots only projects).
•     Active players in the area Eton Properties (North Belton), SM Development (Grass Residences)
      and New San Jose Builders (Victoria Station).
UNIT MIX & SELLING PRICE
                           NO. OF     UNIT        FLOOR               TCP RANGE                          AVE.
          PROJECTS                                                                        AVE. TCP
                           UNITS      TYPE         AREA           LOW           HIGH                  PRICE/SQ.M.

      CONDOMINIUMS
                                       2 BR        42.00        2,280,000     2,816,000   2,515,133     43,741
          MAGNOLIA
           PLACE             79        2 BR        49.50        2,803,000     3,024,000   2,865,241     43,086
      (VERAWOOD BLDG.)
                                       3 BR        66.00        3,460,000     4,135,000   3,773,600     41,929
           MAGNOLIA                    2 BR        49.50        3,078,000     3,353,000   3,151,489     47,391
             PLACE           55
         (LIANA BLDG.)                 3 BR        66.00        4,339,000     4,495,000   4,416,200     48,798
                                       2 BR     30.00 - 33.00   1,330,000     1,487,000   1,408,500     44,697
        NORTH BELTON        400
                                       3 BR        42.00                1,893,000         1,893,000     45,071
                                       1 BR     25.30 - 26.50   1,180,000     1,290,000   1,235,000     47,660
          FRANCESCA
                            290        2 BR     35.20 - 38.60   1,640,000     1,810,000   1,725,000     46,741
           ROYALE
                                    1 BR LOFT   42.50 - 54.30   1,980,000     2,610,000   2,295,000     47,327
                                       1 BR        22.00        1,320,000     1,340,000   1,330,000     60,455
       CHERRY ORCHARD
                            482        2 BR     40.00 - 44.00   2,360,000     3,130,000   2,745,000     65,068
           SUITES
                                    1 BR LOFT   37.50 - 41.00   2,810,000     3,210,000   3,010,000     76,613
                                       1 BR     22.00 - 37.00   1,579,000     3,047,000   2,313,000     77,062
           GRASS
                           1,876       2 BR     46.00 - 53.00   3,431,000     5,104,000   4,267,500     85,444
         RESIDENCES
                                       3 BR     68.00 - 70.00   5,709,000     6,944,000   6,326,500     91,578
       VICTORIA STATION     655        3 BR     37.00 - 68.00   1,710,907     4,060,966   2,885,937     52,981
      LOTS ONLY
         CITI PLAZA III      66     LOTS ONLY   80.00 - 88.00   2,146,240     2,360,864   2,253,552     26,828
         METROVILLE          13     LOTS ONLY   67.00 - 68.00   1,840,000     2,200,000   2,020,000     24,000


• MAP offers 2-BR and 3-BR unit configurations which are larger in floor areas than North Belton’s,
  Cherry Orchard Suites.
•    MAP’s price per sqm. is generally priced competitively against most competitors. Its price per sqm
    also is more affordable than Cherry Orchard Suites, Grass Residences.
PRICE SEGMENT
                                             MONTHLY AMORTIZATION RANGE               REQUIRED MONTHLY HOUSEHOLD
              PRICE SEGMENT
                                               (20/80, 10YTP at 17% Int. rate)                INCOME (30%)

    700,000 - 1.3M       ECONOMIC                      9,748 - 18,075                           35,000 - 65,000

     1.3M - 2.5M          CORE-MID                    18,075 - 34,760                           65,000 - 120,000

      2.5M - 5M          UPPER-MID                    34,760 - 69,520                          120,000 - 250,000

       5M - 7M        SINGLE A HIGH-END               69,520 - 97,330                          250,000 - 350,000

      7M - 15M          AA HIGH-END                   97,330 - 208,560                         350,000 - 700,000

      15M - UP          AAA HIGH-END                  208,560 and up                            700,000 and up


                                                    NO. OF       FLOOR
                     PROJECTS          UNIT MIX                                       PRICE RANGE
                                                    UNITS         AREA

                                          2 BR        275         42.00                  2,786,000
                     MAGNOLIA
                                          2 BR        368         49.50          3,037,000       3,353,000
                      PLACE
                                          3 BR        200         66.00          4,153,000       4,495,000




•      Magnolia Place Target Market – UPPER MID SEGMENT with a COMBINED
       MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.
SALES TAKE-UP
                                                                             R E M A IN IN G   AVE. SALES
        PR O JEC T S          N O . O F U N IT S   U N IT S S O L D   %
                                                                                 U N IT S      PER M ONTH

        M A G N O L IA
                                    843
          PLAC E
AS O F M AR C H 2008
 C H ER R Y O R C H AR D
                                    482                 254           53%         228              25
        S U IT E S
        FRANCESCA
                                    290                 170           59%         120              5
         R O Y ALE

       C IT I P L A Z A III          66                  25           38%          41              3

       M E T R O V IL L E            13                  11           85%          2               2

AS O F JU LY 2008

      NORTH BELTON                  400                 178           45%         222              25

           G RASS
                                   1 ,8 7 6            1 ,4 6 8       78%         408             105
       R E S ID E N C E S

 V IC T O R IA S T A T IO N         655                 579           88%          76              17


  •      Available units for sale of competition – 1,097 units
COMPETITOR USP / VPS
NORTH B ELTON

                   NORTH BELTON – Mixed Use Development with Retail Component.
                   Low monthly amortization thru Bank Financing

                                                    CHERRY ORCHARD SUITES
                   CHERRY ORCHARD SUITES –
                   Strong Advertising/Promotional
                   Campaigns (“Boy Abunda”, Radio
                   Ads and Appliance Promo)
GRASS RESIDENCES

                         GRASS RESIDENCES
                         - Convenience to Malls,
                         80% open space, resort-
                         type amenities                            VICTORIA STATION




                         VICTORIA STATION – Transportation
                         Oriented (MRT Kamuning / EDSA) and
                         Accessibility
KEY FACTORS / STRENGHTS OF MAP
                                              OVER COMPETITION

NORTH BELTON – Cramped floor plan layout, developer has no track record yet in the industry
GRASS RESIDENCES – High price per sq.m.
VICTORIA STATION – Fronting Highway (Noise and Air Pollution), Poor unit finish (Bare Type)
CHERRY ORCHARD SUITES – Developer is not known in the industry and no track record yet
FRANCESCA ROYALE – Poor construction quality and unit finishes
METROVILLE AND CITI PLAZA – High lot price per sq.m., housing component at a separate price
TARGET MARKET
DEMOGRAPHICS
Primary market (upgraders in Q.C.) - first time
buyers/upgraders in Quezon City aged 31 to 40 yrs. old with
gross monthly income of Php 110,000- Php120,000. With
toddlers and pre-school children.

Secondary market – young growing middle-income families
coming from nearby provincial cities/ areas looking for a
halfway home.
PSYCHOGRAPHICS
They are young growing middle-income families aspiring to
have a work and home life harmony.

They want to purchase their own home and start a life of
their own.

They need to be inspired and recharged to be able to give
quality time for their family and for work/profession.

They are concerned to give their children better future and at
the same time, assurance that their children will grow up
with positive dispositions.
PROJECT NAME &
    LOGO
VALUE
PROPOSITION
What   : The only mid-rise subdivision in northern Quezon City

How    : That offers a genuine tropical environment with verdant
         landscapes and a curvilinear park

Who    : For the young growing families with modest income

Why    : Aspiring to live in a secured and accessible community

Where : Within reach from the city’s business and activity centers

When : In a time of stressful urban living
City of New Horizons

Strategically located along Tandang Sora Avenue, Quezon City. It is in close
proximity to top notch educational centers such as University of the Philippines and
Ateneo de Manila. Major commercial retail establishments like Trinoma, The Block at
SM City and Gateway at the Araneta Center, and the biggest broadcast
communication centers in the Philippines, ABS-CBN and GMA network are just
minutes away. Also, U.P.–Ayala Technopark and Eton Centris which will cater BPO
centers provide exciting career opportunities.
Neo-Asian Architecture and
                   Efficiently Planned Spaces
Magnolia Place is a residential community composed of thirteen medium rise
5-storey buildings in single row and double row configurations, which features
contemporary Neo-Asian architecture carefully planned and laid-out to ensure that
living spaces are efficient and functional.

Earth tones such as beige and brown are used to provide interesting contrast to a
predominantly light exterior while adapting a tropical design with touches of Asian
artistry in its building interiors. Each mid-rise residential unit comes with a balcony
and features single-loaded corridors and landscaped atriums for efficient lighting and
proper ventilation.
Tropical-themed Landscapes
                & Design Concept
Wander the lavishly adorned Central Curvilinear Park which is half-kilometer long. It
features a tree-lined avenue, walkways and special street paving which is perfectly
complemented by a wide variety of flowering vines and colorful planting strips in its
entire stretch.

This organic atmosphere evokes a tranquil and relaxing effect to its residents
relieving them from the stress of frenetic city living. With 60% of the entire land area
dedicated to open spaces and common areas which includes amenities, parks,
gardens, water features and roads.
Worry-free lifestyle within
                   fringes of the city center

Come home to a secure, relaxing haven, wherein the feel of nature is abound in
every corner of the development.

The project features an impressive guarded entrance gate with full-front landscaping
features, electrified perimeter fence, and a 24-hour roving security personnel
ensuring your family’s safety at all times.
A worthy destination to come
              home to, everyday
Magnolia Place offers a relaxing resort destination right within the confines of your
home, highlighted by three distinct themed gardens (rock, earth and wood), pocket
parks, water features, pools, play court and playground which are evenly spread
throughout the development, allowing you to build stronger bonds and healthier ties
with your family everywhere you go.

Here, you can refresh your tired minds and find new ideas at the wide open spaces
and inspiring themed garden and pocket parks. These themed gardens are uniquely
planned, offering a rejuvenating retreat that allows you to directly commune with
nature. Those who want to stay healthy and active may make use of the tropical
style pools, multi-purpose play court and fitness gym to their heart’s content.
CREATIVE PLATFORM
   & RATIONALE
Building on the strong “nature” proposition of
Magnolia Place, the creative campaign is
hinged on inspiration derived from being
surrounded by nature during a family’s
bonding “pocket” moments.
Communication Strategies
Build awareness on DMCI Homes within Northern Q.C. – establish unique
product components of every DMCI Homes property.

 Highlight the project’s curvilinear park and nature themed community which
features tree-lined avenue and walkways as its unique competitive advantage
amongst its competitors.

Highlight Medium rise horizontal development spacious look and various
amenities found in every corner of the development.

Concept of natural features such as landscape and parks fits the benefit of
relaxation from urban stress. A better, safer place for children to grow up in.
Merchandising
   In Place
Board-ups Onsite
PROJECT IN FOCUS
SITE DEVELOPMENT

           Building height of                                                                        Approximately 3 meter-high
       approximately 14.9 meters                            Distance between                          electric perimeter fence to
                                                            buildings 9 meters                             secure the whole
                 (5-storeys)                                                                                 development

                                  Provision for street                                            IVY
                                 parking (parking slots
                                 inside buildings also




                                                                                                            TU
                                       available)




                                                                                                               L
                                                                                                              IP
                     HYACINTH
                                VE




                                                                                                   KI
                                     RB




                                                                                                     W
                                        EN




                                                                                                      I
Grand Entrance




                                                                                                                    AZALEA
 & Guardhouse
                                          A
                      LIANA
                                              SO
                                                LA
                                                  ND
                                                       RA
                                                                                                                E
                                                               VIC                                            IN
                                                                   T   OR                                   SM
                                                                         IA                               JA
                                       D




                                                                                       E
                                                                                     HN
                                     W OO




                                                                                   P                 Y
                                                                              DA                   ND
                                 VERA




                                                                                                 GU
                                                                                           B   UR
DESIGN CONCEPT




THE SHAPE OF THE LOT RESEMBLES THE SWEEPING FORM OF A
                     CREEPING VINE
DESIGN CONCEPT




           BRANCH (Main Road)

            LEAVES (Buildings)



             FLOWERS (Amenities)


 THE UNIQUE SHAPE OF THE LOT EVOKES AN ORGANIC
INSPIRATION TO FOCUS ON LANDSCAPING AS THE MAIN
          FEATURE OF THE DEVELOPMENT
DESIGN CONCEPT
    IMPRESSIVE ENTRANCE GATE                                                              CIRCULAR WATER FEATURE
                                                                                             AT THE ROAD’S END
                                                                                  IVY
                          1              Development




                                                                                           TU
                                          resembles a




                                                                                              L
                                                                                             IP
                  HYACINTH V
                                         CURVILINEAR




                                                                                   KI
                             ER
                               B




                                                                                     W
                                   EN




                                                                                      I
                                                                                                             5




                                                                                                    AZALEA
                                     A       PARK
                  LIANA
                                         SO
                                           LA
                                             ND
                                                  RA
                                                                                               NE
                                                       VIC
                                                           T                                SMI
                                                               OR
                                                                           NE             JA
                                   D




                                                                 IA
                               W OO




                                                                         PH           Y
   TREE-LINED AVENUE W/                                               DA            ND
                                                                                   U
                              VERA




SIDEWALK & PLANTING STRIP
                                                                               U RG
                                                                           B
                                                                                           SPECIAL PAVING AT STREET
                                                                                                CORNER/ BEND
                    2                      FLOWERING VINES FOR
                                         PLANTERS & GROUNDCOVER                                                  4
                                                                                    3
DESIGN CONCEPT




THE DESIGN INTENT IS TO HAVE LUSH & COLORFUL LANDSCAPING THROUGH
THE FLOWERS AND VINES ON THE BUILDING FAÇADE AND ITS PLANTING
STRIP, AND IN THE THEMED GARDENS & POCKET PARKS.
PLANT PALETTE
  Palms and Shrubs
PLANT PALETTE
     Trees
DESIGN CONCEPT




                 PLANTER                                                           PLANTER

     BUILDING                                                                                     BUILDING




                                                                                                      1.50 m


                PLANTING   SIDEWALK      CARRIAGEWAY (at least 7m width)   SIDEWALK PLANTING




                                      CURVILINEAR PARK WIDTH
                                                                                               FLOWERING
                                                                                                 VINE-2
FLOWERING
  VINE-1
ARCHITECTURAL THEME
           ARCHITECTURE STYLE:                 NEO-ASIAN CONTEMPORARY
                - modern interpretation of traditional Asian characteristics
                        Earth-toned walls & roof         Deep-set balconies with
                                                            railing treatment




Alternating Overhangs




                                                                                    Accents of
                                                                                   brick & beige
                                                                                     moldings



                                                   Use of modern material finishes, and
                                                     touches of Asian art or artifacts
AMENITIES CONCEPT
                      WATER FEATURE
          BASKETBALL COURT
THEMED GARDENS                                                                    IVY




                                                                                           TU
                                                                                              L
                                                                                             IP
         HYACINTH
                     VE




                                                                                  KI
                          RB




                                                                                    W
                             EN




                                                                                     I




                                                                                                   AZALEA
                               A
         LIANA
                                   SO
                                     LA
                                       ND
                                            RA
                                                                                              NE
                                                 VIC                                       SMI
                                                     T   OR
                                                           IA                            JA
                                                                     NE
                          D




                                                                                     Y
                      WOO




                                                                   PH              ND
                                                                DA                U
                                                                                RG
                     VERA




                                                                          B   U

POCKET PARKS
                                            CLUBHOUSE
                    POOL AREA                                             PLAYGROUND
AMENITIES CONCEPT
THE DEVELOPMENT RESEMBLES A
TREE-LINED, CURVILINEAR PARK,
WITH FEATURES, SUCH AS:

• CLUBHOUSE

• ADULT AND KIDDIE POOL

• CHILDREN’S PLAYGROUND

• BASKETBALL COURT

• THEMED GARDENS & POCKET PARKS

• WATER FEATURES AT ROTUNDAS
THEMED GARDENS
ROCK GARDEN PARK:     WITH BOULDERS, PEBBLE WALKWAYS, AND ROCK WALL
FEATURES WITH HANGING PLANTS AND CREEPING VINES.

EARTH GARDEN PARK: LANDSCAPED AREAS WITH EARTH MOUNDS OF DIFFERENT
HEIGHTS COVERED WITH GRASS FOR CHILDREN TO CLIMB AND ROLL ON.

WOOD GARDEN PARK: A PARK WITH A TREE-HOUSE MADE OF WOOD ATOP A
GRASSY LANDSCAPE WITH SEATING AREA MADE OF WOOD STUMPS.
CLUBHOUSE




                         PERSPECTIVE
CLUBHOUSE FACADE MIRRORS THE STYLE / LOOK OF THE ENTRANCE GATE AS
             WELL AS THE CONDO BUILDING’S FAÇADE.
CLUBHOUSE
                  Security            Water Re-filling
                   Office                Station


 Property
 Manager’s
 Office




                                                         Convenience
Game Room                                                   Store



             Audio-Visual
               Room

                 LOWER GROUND FLOOR PLAN
                                                  Laundry Pick-up
CLUBHOUSE

               Bar




Lounge
                                   Meeting Room


         UPPER GROUND FLOOR PLAN
CLUBHOUSE




Function                                    Locker Room
 Room




                                      Fitness Gym
           SECOND GROUND FLOOR PLAN
BUILDING
PERSPECTIVE
FACADE CONCEPT




                  Inside-corridor building façade perspective
 THE CONDO BUILDINGS TAKE OFF FROM THE WELL-RECEIVED DESIGN OF RIVERFRONT RESIDENCES
      HIGHLIGHTING NEO-ASIAN CONTEMPORARY DETAILS SUCH OVERHANGS & BALCONIES.
WHEN INTEGRATED WITH THE LANDSCAPING, THIS RESULTS TO A VERY UNIQUE DESIGN CONCEPT FOR
                         THE QUEZON CITY REAL ESTATE MARKET.
FACADE CONCEPT




           Single-row building façade perspective
THIS MODEL / LAYOUT REPRESENTS A NEW DESIGN CONCEPT FOR DMCI HOMES.
BUILDING FEATURES
•   SINGLE-LOADED DESIGN

•   INSIDE-CORRIDOR BUILDINGS WITH
    LANDSCAPED ATRIUM AND CENTRAL LIGHT
    COURT WITH SKYLIGHT
•   FIRE EXITS AT THE END OF BOTH WINGS
•   BALCONIES IN ALL UNITS
•   UTILITY / SERVICE AREA AT THE ROOF DECK
•   COVERED PARKING AT THE LOWER GROUND
    FLOOR
•   2 FIRE CABINETS (FIRE EXTINGUISHERS AND
    FIRE HOSE) IN EVERY LEVEL

•   INDIVIDUAL MAILBOXES
TYPICAL BLDG. PLAN (INSIDE CORRIDOR BUILDING)



                                 BALCONY
     3BR                                                                 3BR
      66                                                                  66
     SQM                                                                 SQM




                               HALLWAY
     3BR
                                                                         3BR
      66
     SQM                                                                  66
                                                                         SQM


                    2BR                                2BR
                    49.5
                    SQM
                            FACING AMENITIES           49.5
                                                       SQM
                                                              42 SQM
THIS TYPICAL BUILDING PLAN CONSISTS OF DOUBLE ROW OF          49.5 SQM
UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF
TOTAL UNITS PER FLOOR                                         66 SQM
TYPICAL BLDG. PLAN (SINGLE-ROW BUILDING)
     3BR   2BR                                          2BR    3BR
      66   49.5                                         49.5    66
     SQM   SQM                                          SQM    SQM

                               BALCONY




                               HALLWAY




                            FACING AMENITIES
                                                     66 SQM
THIS TYPICAL BUILDING PLAN CONSISTS OF SINGLE
ROW OF UNITS AND VARIES IN LENGTH DEPENDING ON
NUMBER OF TOTAL UNITS PER FLOOR                     49.5 SQM
UNIT FEATURES
TYPICAL BLDG. PLAN


   Unit Types          Unit Sizes
2-Bedroom Inner Unit   42.00 sqm
2-Bedroom Inner Unit   49.50 sqm
3-Bedroom End Unit     66.00 sqm
UNIT PLAN




 *Each unit comes with a service area with
    approximate size of 7 sqm – 10 sqm
UNIT PLAN




*Each unit comes with a service area with
   approximate size of 7 sqm – 10 sqm
UNIT PLAN




*Each unit comes with a service area with
   approximate size of 7 sqm – 10 sqm
TURNOVER FINISHES
Floor:
     Bedrooms:                 Wood Parquet with baseboard

     Dining/Living/ Kitchen:   Ceramic tiles with baseboard

     Toilet & Bath:            Unglazed ceramic Tiles

Wall:                          Painted finish
Ceiling:                       Painted plain cement finish
     Toilet & Bath:            Painted ficemboard finish

Kitchen:                       Granite countertop with cabinet system

Toilet Fixtures:               Provided with:
                                Watercloset
                                Wall-mounted shower
                                Undercounter lavatory (master’s T&B)
                                Half-pedestal lavatory (common T&B)
                                Toilet paper & soap holders

Doors:                         Wooden panel door / aluminum sliding
                               door (for balcony doors)

Windows:                       Aluminum sliding windows
TURNOVER FINISHES
Wood Parquet with baseboard                   Granite Kitchen Countertop




                              Ceramic Tiles




                                                             Kitchen Cabinets
TURNOVER FINISHES
   Master’s T&B Lavatory      Common T&B Lavatory




Main & Bedroom Doors               Toilet Doors
Solid wood-paneled door    Solid wood-paneled w/ louvers
FACILITIES & SERVICES
DEVELOPMENT FACILITIES

SECURITY:    GUARDED ENTRANCE GATE

             PERIMETER WALL & ELECTRIFIED FENCE

             ROVING SECURITY PERSONNEL

UTILITIES:   ELEVATOR FOR EVERY BUILDING


             OVERHEAD WATER TANK

             UNDERGROUND CISTERN

             PROVISION FOR CABLE TV, TELEPHONE LINE

             INDIVIDUALLY METERED ELECTRICITY & WATER

             CENTRALIZED GARBAGE DISPOSAL AREA
PMO SERVICES
•   General maintenance of common areas

•   Roving security personnel for common areas

•   Move-in assistance

•   Utilities application and payment assistance

•   Realty Tax payment assistance

•   Leasing Program *

•   Car wash service *

•   Taxi call-in service

•   Newspaper delivery *
                                                   * Services for a fee
•   Organizing of community events
PRICING
UNIT PRICING

                 DOUBLE-ROW BUILDING (INSIDE-CORRIDOR)
                                                  Cash Price
        Unit Type / Size     List Price
                                                                   (10% Discount)
      2-Bedroom (42.00 sqm)      2,280,000.00 - 2,816,000.00   2,052,000.00 - 2,534,400.00
     2-Bedroom (49.50 sqm) *** 2,803,000.00 - 3,024,000.00      2,522,700 - 2,721,600.00
     3-Bedroom (66.00 sqm) ***   3,460,000.00 - 4,135,000.00   3,114,000.00 - 3,721,500.00


                                 SINGLE-ROW BUILDING
                                                                    Cash Price
         Unit Type / Size                List Price
                                                                  (10% Discount)
       2-Bedroom (49.50 sqm) ***    3,078,000 - 3,353,000.00    2,770,200.00-3,017,700.00
       3-Bedroom (66.00 sqm) *** 4,339,000.00 - 4,495,000.00    3,905,100.00-4,045,500.00

Prices are in Philippine Peso currency;
** Residential units priced at Php 2.5M or above will have 12% VAT.
*** In this case, these units are already VAT-inclusive.
PAYMENT TERMS
Reservation Fee: Php 20,000

Option 1:
            Cash                           with 10% discount
                                           payable in 30 days

Option 2:
            In-House Financing             20% - 80% scheme
            20% Downpayment payable in 15 months at 0% interest
                      Can move in after full payment of DP
            80% Balance payment under a 5-year term at 13.0% interest per annum
                                        a 10-year term at 17.0% interest per annum

Option 3:
            Bank Financing                 20% - 80% scheme
            20% Downpayment payable in 15 months at 0% interest
                      Can move in after full payment of DP
            80% Balance payment under a 10-year term at 9% interest per annum
                                        a 13-year term at 9% interest per annum
MAGNOLIA PLACE

  Sales Channel     October   November   TOTAL
      Division 1      10         10       20
      Division 2       3          3        6
      Division 3       3          3        6
      E-Brokers        5         5        10
    International      4         4         8
Total                 25         25       50
END OF PRESENTATION
    THANK YOU!

Mais conteúdo relacionado

Mais procurados

The Sales Bible - Jeffrey Gitomer
The Sales Bible - Jeffrey GitomerThe Sales Bible - Jeffrey Gitomer
The Sales Bible - Jeffrey GitomerJames Smith
 
Handling objections(sridhar)
Handling objections(sridhar)Handling objections(sridhar)
Handling objections(sridhar)Pradeep Patil
 
Presentation on Sales Process
Presentation on Sales ProcessPresentation on Sales Process
Presentation on Sales ProcessRomesh Advani
 
The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)
The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)
The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)Darren Ebona
 
Go Pro Recruiting Scripts
Go Pro Recruiting ScriptsGo Pro Recruiting Scripts
Go Pro Recruiting ScriptsJames Wood
 
The Sales Process from A to Z
The Sales Process from A to ZThe Sales Process from A to Z
The Sales Process from A to Zclive price
 
52 sales lessons from zig ziglar by shekhar kumar
52 sales lessons from zig ziglar by shekhar kumar52 sales lessons from zig ziglar by shekhar kumar
52 sales lessons from zig ziglar by shekhar kumarshekhar kumar
 
Slide share version of sales as an art and science the 10-step sales proces...
Slide share version of sales as an art and science   the 10-step sales proces...Slide share version of sales as an art and science   the 10-step sales proces...
Slide share version of sales as an art and science the 10-step sales proces...Steven Tulman
 
Sales, Sales Management, Sales Strategy
Sales, Sales Management, Sales StrategySales, Sales Management, Sales Strategy
Sales, Sales Management, Sales StrategyBrian Halligan
 
Zero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionZero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionDavid Skok
 
Tips and Techniques for Closing the Sales
Tips and Techniques for Closing the SalesTips and Techniques for Closing the Sales
Tips and Techniques for Closing the SalesRobin Singh Gill
 
Ready.estate pitchdeck
Ready.estate pitchdeckReady.estate pitchdeck
Ready.estate pitchdeckChris Hamby
 
How to Increase Your MLM Team's Sales Volume Quickly
How to Increase Your MLM Team's Sales Volume QuicklyHow to Increase Your MLM Team's Sales Volume Quickly
How to Increase Your MLM Team's Sales Volume QuicklyCharles Holmes
 
7 steps to successful selling
7 steps to successful selling7 steps to successful selling
7 steps to successful sellingBizLaunch
 
Seven steps of a sale
Seven steps  of a saleSeven steps  of a sale
Seven steps of a salePaul Grethel
 

Mais procurados (20)

The Sales Bible - Jeffrey Gitomer
The Sales Bible - Jeffrey GitomerThe Sales Bible - Jeffrey Gitomer
The Sales Bible - Jeffrey Gitomer
 
Handling objections(sridhar)
Handling objections(sridhar)Handling objections(sridhar)
Handling objections(sridhar)
 
Presentation on Sales Process
Presentation on Sales ProcessPresentation on Sales Process
Presentation on Sales Process
 
The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)
The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)
The Big List of 15 MLM Prospecting Techniques You Should Know (PDF Version 1.0)
 
Go Pro Recruiting Scripts
Go Pro Recruiting ScriptsGo Pro Recruiting Scripts
Go Pro Recruiting Scripts
 
The Sales Process from A to Z
The Sales Process from A to ZThe Sales Process from A to Z
The Sales Process from A to Z
 
52 sales lessons from zig ziglar by shekhar kumar
52 sales lessons from zig ziglar by shekhar kumar52 sales lessons from zig ziglar by shekhar kumar
52 sales lessons from zig ziglar by shekhar kumar
 
Slide share version of sales as an art and science the 10-step sales proces...
Slide share version of sales as an art and science   the 10-step sales proces...Slide share version of sales as an art and science   the 10-step sales proces...
Slide share version of sales as an art and science the 10-step sales proces...
 
Sales, Sales Management, Sales Strategy
Sales, Sales Management, Sales StrategySales, Sales Management, Sales Strategy
Sales, Sales Management, Sales Strategy
 
Zero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First SectionZero to 100 - Part 1: Intro + First Section
Zero to 100 - Part 1: Intro + First Section
 
Sales Training - Real Estate
Sales Training - Real EstateSales Training - Real Estate
Sales Training - Real Estate
 
Tips and Techniques for Closing the Sales
Tips and Techniques for Closing the SalesTips and Techniques for Closing the Sales
Tips and Techniques for Closing the Sales
 
Selling Skills
Selling SkillsSelling Skills
Selling Skills
 
Network marketing
Network marketingNetwork marketing
Network marketing
 
Selling Is An Art Form
Selling Is An Art FormSelling Is An Art Form
Selling Is An Art Form
 
Ready.estate pitchdeck
Ready.estate pitchdeckReady.estate pitchdeck
Ready.estate pitchdeck
 
Objection handling
Objection handlingObjection handling
Objection handling
 
How to Increase Your MLM Team's Sales Volume Quickly
How to Increase Your MLM Team's Sales Volume QuicklyHow to Increase Your MLM Team's Sales Volume Quickly
How to Increase Your MLM Team's Sales Volume Quickly
 
7 steps to successful selling
7 steps to successful selling7 steps to successful selling
7 steps to successful selling
 
Seven steps of a sale
Seven steps  of a saleSeven steps  of a sale
Seven steps of a sale
 

Destaque

Club House Designs by IDEA CENTRE ARCHITECTS
Club House Designs by IDEA CENTRE ARCHITECTSClub House Designs by IDEA CENTRE ARCHITECTS
Club House Designs by IDEA CENTRE ARCHITECTSsupratikrath
 
Problems in the Local Gov't of Quezon City
Problems in the Local Gov't of Quezon CityProblems in the Local Gov't of Quezon City
Problems in the Local Gov't of Quezon CityKaryll Mitra
 
Antel Grand Village
Antel Grand VillageAntel Grand Village
Antel Grand Villagejennynnej
 
Ayala North Point | Ayala Land Premier
Ayala North Point | Ayala Land PremierAyala North Point | Ayala Land Premier
Ayala North Point | Ayala Land PremierEugene
 
Stateland project presentation
Stateland project presentationStateland project presentation
Stateland project presentationJr Rob
 
Sun valley estates, Inarawan Antipolo city. House & lot, residential lot
Sun valley estates, Inarawan Antipolo city. House & lot, residential lotSun valley estates, Inarawan Antipolo city. House & lot, residential lot
Sun valley estates, Inarawan Antipolo city. House & lot, residential lotchonaravidas
 
Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...
Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...
Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...chonaravidas
 
Metrogate Silang Estates
Metrogate Silang EstatesMetrogate Silang Estates
Metrogate Silang Estatesvcb smarthomes
 
Ohana Place
Ohana  PlaceOhana  Place
Ohana Placeroy69710
 
Own a Home at Bellissima Estates - City of San Fernando, Pampanga
Own a Home at Bellissima Estates - City of San Fernando, PampangaOwn a Home at Bellissima Estates - City of San Fernando, Pampanga
Own a Home at Bellissima Estates - City of San Fernando, PampangaPinoyMoneyVantage
 
Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...
Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...
Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...La Maisonette Manila Inc.
 
SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.
SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.
SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.chonaravidas
 
Magnolia Place
Magnolia PlaceMagnolia Place
Magnolia Placerchrealty
 
Club house & compound facilities
Club house & compound facilitiesClub house & compound facilities
Club house & compound facilitiesZayed Home
 
Victoria Heights Minglanilla Cebu Philippines
Victoria Heights Minglanilla Cebu PhilippinesVictoria Heights Minglanilla Cebu Philippines
Victoria Heights Minglanilla Cebu PhilippinesJeff Jao
 
House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...
House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...
House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...Maricor Sacdalan
 
Beverly Place,Pampanga - Residential & Business Estates
Beverly Place,Pampanga - Residential & Business EstatesBeverly Place,Pampanga - Residential & Business Estates
Beverly Place,Pampanga - Residential & Business EstatesNoel Niego
 

Destaque (20)

Club House Designs by IDEA CENTRE ARCHITECTS
Club House Designs by IDEA CENTRE ARCHITECTSClub House Designs by IDEA CENTRE ARCHITECTS
Club House Designs by IDEA CENTRE ARCHITECTS
 
Problems in the Local Gov't of Quezon City
Problems in the Local Gov't of Quezon CityProblems in the Local Gov't of Quezon City
Problems in the Local Gov't of Quezon City
 
Antel Grand Village
Antel Grand VillageAntel Grand Village
Antel Grand Village
 
Ayala North Point | Ayala Land Premier
Ayala North Point | Ayala Land PremierAyala North Point | Ayala Land Premier
Ayala North Point | Ayala Land Premier
 
Chesapeake Village
Chesapeake VillageChesapeake Village
Chesapeake Village
 
Home Owners Manual
Home Owners ManualHome Owners Manual
Home Owners Manual
 
Stateland project presentation
Stateland project presentationStateland project presentation
Stateland project presentation
 
Sun valley estates, Inarawan Antipolo city. House & lot, residential lot
Sun valley estates, Inarawan Antipolo city. House & lot, residential lotSun valley estates, Inarawan Antipolo city. House & lot, residential lot
Sun valley estates, Inarawan Antipolo city. House & lot, residential lot
 
Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...
Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...
Stateland presentation, Washington's place Dasmarinias city, cavite. & San lo...
 
Metrogate Silang Estates
Metrogate Silang EstatesMetrogate Silang Estates
Metrogate Silang Estates
 
Ohana Place
Ohana  PlaceOhana  Place
Ohana Place
 
Own a Home at Bellissima Estates - City of San Fernando, Pampanga
Own a Home at Bellissima Estates - City of San Fernando, PampangaOwn a Home at Bellissima Estates - City of San Fernando, Pampanga
Own a Home at Bellissima Estates - City of San Fernando, Pampanga
 
Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...
Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...
Sta. Elena Golf and Country Estates House for Sale in Sta. Rosa, Laguna, Phil...
 
SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.
SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.
SPLENDIDO TAAL residential Estates, Tower 1& 2, Tagaytay City.
 
Magnolia Place
Magnolia PlaceMagnolia Place
Magnolia Place
 
Club house & compound facilities
Club house & compound facilitiesClub house & compound facilities
Club house & compound facilities
 
Victoria Heights Minglanilla Cebu Philippines
Victoria Heights Minglanilla Cebu PhilippinesVictoria Heights Minglanilla Cebu Philippines
Victoria Heights Minglanilla Cebu Philippines
 
House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...
House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...
House and Lot for sale in RIvabella Subdivision beside Sherwood Hills at affo...
 
East Raya Gardens, Mercedes Ave., Pasig City
East Raya Gardens, Mercedes Ave., Pasig CityEast Raya Gardens, Mercedes Ave., Pasig City
East Raya Gardens, Mercedes Ave., Pasig City
 
Beverly Place,Pampanga - Residential & Business Estates
Beverly Place,Pampanga - Residential & Business EstatesBeverly Place,Pampanga - Residential & Business Estates
Beverly Place,Pampanga - Residential & Business Estates
 

Semelhante a Magnolia Place, Tandang sora Ave, Quezon City

Gopi architect portfolio
Gopi architect portfolioGopi architect portfolio
Gopi architect portfolioGopi Krishna
 
Townhouse for rent in las pinas copy
Townhouse for rent in las pinas   copyTownhouse for rent in las pinas   copy
Townhouse for rent in las pinas copyjayzel08
 
Townhouse for rent in las pinas copy
Townhouse for rent in las pinas   copyTownhouse for rent in las pinas   copy
Townhouse for rent in las pinas copyjayzel08
 
| Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly |
| Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly || Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly |
| Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly |Anup Singh Khelal
 
BANJAR BALI RESIDENCES SERVICE
BANJAR BALI RESIDENCES SERVICEBANJAR BALI RESIDENCES SERVICE
BANJAR BALI RESIDENCES SERVICEAddi Sujana
 
Century Central Brochure - Zricks.com
Century Central Brochure - Zricks.comCentury Central Brochure - Zricks.com
Century Central Brochure - Zricks.comZricks.com
 
BUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting Plans
BUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting PlansBUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting Plans
BUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting PlansAngeline KH
 
Jesse Reyes Portfolio
Jesse Reyes PortfolioJesse Reyes Portfolio
Jesse Reyes PortfolioJesse Reyes
 
INTERNSHIP PORTFOLIO.pptx
INTERNSHIP PORTFOLIO.pptxINTERNSHIP PORTFOLIO.pptx
INTERNSHIP PORTFOLIO.pptx1847SAJIDPATEL
 
athena-brochure.pdf
athena-brochure.pdfathena-brochure.pdf
athena-brochure.pdfSidd178476
 
Lista de precios (1)
Lista de precios (1)Lista de precios (1)
Lista de precios (1)Hugo Yucra
 
TROFEO BM3 - Clasificación General tras la segunda manga
TROFEO BM3 - Clasificación General tras la segunda mangaTROFEO BM3 - Clasificación General tras la segunda manga
TROFEO BM3 - Clasificación General tras la segunda mangaIgnacio Baixauli Quiles
 
01 cronograma valorizado
01 cronograma valorizado01 cronograma valorizado
01 cronograma valorizadoJIMMY PANDURO
 

Semelhante a Magnolia Place, Tandang sora Ave, Quezon City (18)

Gopi architect portfolio
Gopi architect portfolioGopi architect portfolio
Gopi architect portfolio
 
Dwarka brochure project 3
Dwarka brochure project 3Dwarka brochure project 3
Dwarka brochure project 3
 
Townhouse for rent in las pinas copy
Townhouse for rent in las pinas   copyTownhouse for rent in las pinas   copy
Townhouse for rent in las pinas copy
 
Townhouse for rent in las pinas copy
Townhouse for rent in las pinas   copyTownhouse for rent in las pinas   copy
Townhouse for rent in las pinas copy
 
| Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly |
| Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly || Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly |
| Plots in Ramganga nagar Yojana bareilly | Real Estate Agent in Bareilly |
 
Pameran Mbg3
Pameran Mbg3Pameran Mbg3
Pameran Mbg3
 
BANJAR BALI RESIDENCES SERVICE
BANJAR BALI RESIDENCES SERVICEBANJAR BALI RESIDENCES SERVICE
BANJAR BALI RESIDENCES SERVICE
 
Clase 3
Clase 3Clase 3
Clase 3
 
Century Central Brochure - Zricks.com
Century Central Brochure - Zricks.comCentury Central Brochure - Zricks.com
Century Central Brochure - Zricks.com
 
BUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting Plans
BUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting PlansBUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting Plans
BUILDING TECHNOLOGY 2 [ARC 3524]- Project 1: Building Plans/Fire-Fighting Plans
 
Jesse Reyes Portfolio
Jesse Reyes PortfolioJesse Reyes Portfolio
Jesse Reyes Portfolio
 
Jasmine residence
Jasmine residenceJasmine residence
Jasmine residence
 
INTERNSHIP PORTFOLIO.pptx
INTERNSHIP PORTFOLIO.pptxINTERNSHIP PORTFOLIO.pptx
INTERNSHIP PORTFOLIO.pptx
 
athena-brochure.pdf
athena-brochure.pdfathena-brochure.pdf
athena-brochure.pdf
 
Lista de precios (1)
Lista de precios (1)Lista de precios (1)
Lista de precios (1)
 
TROFEO BM3 - Clasificación General tras la segunda manga
TROFEO BM3 - Clasificación General tras la segunda mangaTROFEO BM3 - Clasificación General tras la segunda manga
TROFEO BM3 - Clasificación General tras la segunda manga
 
Nomina
NominaNomina
Nomina
 
01 cronograma valorizado
01 cronograma valorizado01 cronograma valorizado
01 cronograma valorizado
 

Mais de PHILProperties International Corp (14)

GILMORE PRESENTATION
GILMORE PRESENTATIONGILMORE PRESENTATION
GILMORE PRESENTATION
 
Field Residences
Field ResidencesField Residences
Field Residences
 
Cainta
CaintaCainta
Cainta
 
Grass Ppt New
Grass Ppt NewGrass Ppt New
Grass Ppt New
 
Grass T3
Grass T3Grass T3
Grass T3
 
Sea
SeaSea
Sea
 
Royal Palm Residences, Taguig City
Royal Palm Residences, Taguig CityRoyal Palm Residences, Taguig City
Royal Palm Residences, Taguig City
 
Illumina Residences Manila, V. Mapa, sta. Mesa Manila
Illumina Residences Manila, V. Mapa, sta. Mesa ManilaIllumina Residences Manila, V. Mapa, sta. Mesa Manila
Illumina Residences Manila, V. Mapa, sta. Mesa Manila
 
Mahogany Place 3, Taguig City
Mahogany Place 3, Taguig CityMahogany Place 3, Taguig City
Mahogany Place 3, Taguig City
 
Paloverde, Dansalan Gardens, Mandaluyong City
Paloverde, Dansalan Gardens, Mandaluyong CityPaloverde, Dansalan Gardens, Mandaluyong City
Paloverde, Dansalan Gardens, Mandaluyong City
 
Guidelines On The Pag Ibig Fund End User Home
Guidelines On The Pag Ibig Fund End User HomeGuidelines On The Pag Ibig Fund End User Home
Guidelines On The Pag Ibig Fund End User Home
 
Housing Backlog
Housing BacklogHousing Backlog
Housing Backlog
 
Addendum
AddendumAddendum
Addendum
 
Condotel
CondotelCondotel
Condotel
 

Último

Provident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdf
Provident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdfProvident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdf
Provident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdffaheemali990101
 
Rustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdf
Rustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdfRustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdf
Rustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdfmonikasharma630
 
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
What Is Biophilic Design .pdf
What Is Biophilic Design            .pdfWhat Is Biophilic Design            .pdf
What Is Biophilic Design .pdfyamunaNMH
 
Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...
Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...
Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...lizamodels9
 
DLF Plots Sriperumbudur in Chennai E Brochure Pdf
DLF Plots Sriperumbudur in Chennai E Brochure PdfDLF Plots Sriperumbudur in Chennai E Brochure Pdf
DLF Plots Sriperumbudur in Chennai E Brochure Pdfashiyadav24
 
Brigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- BrochureBrigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- Brochurefaheemali990101
 
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCRCall Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCRasmaqueen5
 
Prestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdf
Prestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdfPrestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdf
Prestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdffaheemali990101
 
Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Pride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfPride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfabbu831446
 
Managed Farmland Brochures to get more in
Managed Farmland Brochures to get more inManaged Farmland Brochures to get more in
Managed Farmland Brochures to get more inknoxdigital1
 
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...Reliaable Developers
 
Ryan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate MarketRyan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate MarketRyan Mahoney
 
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857delhimodel235
 
Ajmera Prive at Juhu, Mumbai E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai  E-Brochure.pdfAjmera Prive at Juhu, Mumbai  E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai E-Brochure.pdfManishSaxena95
 
A Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdfA Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdfTim Wilmath
 

Último (20)

Provident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdf
Provident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdfProvident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdf
Provident Solitaire Park Square Kanakapura Road, Bangalore E- Brochure.pdf
 
Rustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdf
Rustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdfRustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdf
Rustomjee The Panorama At Pali Hill, Bandra West, Mumbai - Brochure.pdf
 
Call Girls in Mahavir Nagar whatsaap call US +919953056974
Call Girls in Mahavir Nagar  whatsaap call US  +919953056974Call Girls in Mahavir Nagar  whatsaap call US  +919953056974
Call Girls in Mahavir Nagar whatsaap call US +919953056974
 
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort ServiceHot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
Hot call girls in Moti Bagh🔝 9953056974 🔝 escort Service
 
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Inderpuri Delhi 💯Call Us 🔝8264348440🔝
 
What Is Biophilic Design .pdf
What Is Biophilic Design            .pdfWhat Is Biophilic Design            .pdf
What Is Biophilic Design .pdf
 
Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...
Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...
Call Girls In Sahibabad Ghaziabad ❤️8860477959 Low Rate Escorts Service In 24...
 
DLF Plots Sriperumbudur in Chennai E Brochure Pdf
DLF Plots Sriperumbudur in Chennai E Brochure PdfDLF Plots Sriperumbudur in Chennai E Brochure Pdf
DLF Plots Sriperumbudur in Chennai E Brochure Pdf
 
Brigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- BrochureBrigade Neopolis Kokapet, Hyderabad E- Brochure
Brigade Neopolis Kokapet, Hyderabad E- Brochure
 
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCRCall Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
Call Girls In Peeragarhi, Delhi↫8447779280↬Call Girls in Peeragarhi Delhi NCR
 
Prestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdf
Prestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdfPrestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdf
Prestige Rainbow Waters Raidurgam, Gachibowli Hyderabad E- Brochure.pdf
 
Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Pitampura Delhi 💯Call Us 🔝8264348440🔝
 
Pride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdfPride Wonderland Dhanori Pune Brochure.pdf
Pride Wonderland Dhanori Pune Brochure.pdf
 
Managed Farmland Brochures to get more in
Managed Farmland Brochures to get more inManaged Farmland Brochures to get more in
Managed Farmland Brochures to get more in
 
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
The Importance of Parks and Recreation Areas in Reliaable Developers Plot Dev...
 
Ryan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate MarketRyan Mahoney - How Property Technology Is Altering the Real Estate Market
Ryan Mahoney - How Property Technology Is Altering the Real Estate Market
 
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
Low Rate Call Girls in Triveni Complex Delhi Call 9990771857
 
Ajmera Prive at Juhu, Mumbai E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai  E-Brochure.pdfAjmera Prive at Juhu, Mumbai  E-Brochure.pdf
Ajmera Prive at Juhu, Mumbai E-Brochure.pdf
 
A Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdfA Brief History of Intangibles in Ad Valorem Taxation.pdf
A Brief History of Intangibles in Ad Valorem Taxation.pdf
 
young call girls in Lajpat Nagar,🔝 9953056974 🔝 escort Service
young call girls in Lajpat Nagar,🔝 9953056974 🔝 escort Serviceyoung call girls in Lajpat Nagar,🔝 9953056974 🔝 escort Service
young call girls in Lajpat Nagar,🔝 9953056974 🔝 escort Service
 

Magnolia Place, Tandang sora Ave, Quezon City

  • 1. MAGNOLIA PLACE PROJECT BRIEF PRESENTATION 09.30.08
  • 2. OVERVIEW TOTAL SIZE OF DEVELOPMENT: APPROXIMATELY 3.29 HA TYPE OF DEVELOPMENT : MID-RISE RESIDENTIAL CONDOMINIUM DEVELOPMENT (5 STOREY-BLDG) DOUBLE-ROW AND SINGLE-ROW BUILDING TYPES THEMED-DEVELOPMENT COMPOSITION : 13 BUILDINGS APPROXIMATELY 843 UNITS UNIT TYPES: 2-BR AND 3-BR SIZE OF AMENITY AREA/ : APPROXIMATELY 1.5HA OPEN SPACES NO. OF PARKING LOTS : APPROXIMATELY 530 PARKING SLOTS
  • 4. THE PROPERTY THE PROJECT IS LOCATED ALONG TANDANG SORA AVENUE EXTN. IN QUEZON CITY
  • 5. SM North DISTANCES 3.4 KILOMETERS Trinoma 3.3 KILOMETERS NOVALICHES PROPER NORTH QC 4.5 KILOMETERS 9 KILOMETERS THE SITE UP Ayala Technopark 6 KILOMETERS MAKATI CBD 19.5 KILOMETERS ORTIGAS CBD ARANETA CENTER 12 KILOMETERS 8.5 KILOMETERS
  • 6.
  • 7. DISTANCES COMMERCIAL / BUSINESS • Makro – 0.80 Km • PriceSmart – 2.80 Km • SM North – 3.40 Km • Trinoma – 3.30 Km • Uniwide Sales- 4.8 Km • ABS – CBN – 5.37 km • GMA 7 -- 6.33km km • UP Ayala Techno Park – 6.0 Km • SM Fairview – 9.0 Km SCHOOLS • University of the Philippines – 6.0 Km • Ateneo De Manila – 9.20 Km • Miriam College – 7.5 Km • Metro Manila College – 5.5 Km • New Era University – 5.0 Km HOSPITALS • Philippine Lung Center – 5.42 Km • Philippine Heart Center – 5.81 Km • Philippine Kidney Institute – 5.48 Km • Veterans Memorial Medical Center – 3.20 Km • East Avenue Medical Center – 5.5 Km • V. Luna Medical Center – 6.0 Km
  • 9. Q.C. COMPETITORS LAND NO. O F PROJECTS LO CATIO N DEVELO PER AREA UNITS CONDO M INIUM S M AG NO LIA TANDANG SORA DM CI HO M ES 3.29 HAS. 843 PLACE AVE. EXT., QC NO RTH BELTO N Q UIRINO HIG HW AY , QC ETON PRO PERTIES 13.8 HAS 400 FRANCESCA M INDANAO AVE., Q C AI-LA INTEG RATED 8,000 SQ M 290 RO Y ALE CHERRY ORCHARD CO NG RESSIO NAL AVE., LK G LOBAL DEV'T 4,000 SQ M 482 SUITES QC GRASS BAGO BANTAY Q C SM DEVELO PM ENT 3.6 HAS. 1,876 RESIDENCES NEW SAN JO SE VICTORIA STATIO N EDSA-KAM UNING, Q C 4,000 SQ M 655 BUILDERS LO TS ONLY CITI PLAZA III TANDANG SORA AVE., Q C CITIHO M ES 2 HAS. 66 M ETROVILLE TANDANG SORA AVE., Q C CITIHO M ES 2,000 SQ.M . 13 • 7 projects were identified as competitors of Magnolia Place Project in Quezon City (5 condominiums and 2 lots only projects). • Active players in the area Eton Properties (North Belton), SM Development (Grass Residences) and New San Jose Builders (Victoria Station).
  • 10. UNIT MIX & SELLING PRICE NO. OF UNIT FLOOR TCP RANGE AVE. PROJECTS AVE. TCP UNITS TYPE AREA LOW HIGH PRICE/SQ.M. CONDOMINIUMS 2 BR 42.00 2,280,000 2,816,000 2,515,133 43,741 MAGNOLIA PLACE 79 2 BR 49.50 2,803,000 3,024,000 2,865,241 43,086 (VERAWOOD BLDG.) 3 BR 66.00 3,460,000 4,135,000 3,773,600 41,929 MAGNOLIA 2 BR 49.50 3,078,000 3,353,000 3,151,489 47,391 PLACE 55 (LIANA BLDG.) 3 BR 66.00 4,339,000 4,495,000 4,416,200 48,798 2 BR 30.00 - 33.00 1,330,000 1,487,000 1,408,500 44,697 NORTH BELTON 400 3 BR 42.00 1,893,000 1,893,000 45,071 1 BR 25.30 - 26.50 1,180,000 1,290,000 1,235,000 47,660 FRANCESCA 290 2 BR 35.20 - 38.60 1,640,000 1,810,000 1,725,000 46,741 ROYALE 1 BR LOFT 42.50 - 54.30 1,980,000 2,610,000 2,295,000 47,327 1 BR 22.00 1,320,000 1,340,000 1,330,000 60,455 CHERRY ORCHARD 482 2 BR 40.00 - 44.00 2,360,000 3,130,000 2,745,000 65,068 SUITES 1 BR LOFT 37.50 - 41.00 2,810,000 3,210,000 3,010,000 76,613 1 BR 22.00 - 37.00 1,579,000 3,047,000 2,313,000 77,062 GRASS 1,876 2 BR 46.00 - 53.00 3,431,000 5,104,000 4,267,500 85,444 RESIDENCES 3 BR 68.00 - 70.00 5,709,000 6,944,000 6,326,500 91,578 VICTORIA STATION 655 3 BR 37.00 - 68.00 1,710,907 4,060,966 2,885,937 52,981 LOTS ONLY CITI PLAZA III 66 LOTS ONLY 80.00 - 88.00 2,146,240 2,360,864 2,253,552 26,828 METROVILLE 13 LOTS ONLY 67.00 - 68.00 1,840,000 2,200,000 2,020,000 24,000 • MAP offers 2-BR and 3-BR unit configurations which are larger in floor areas than North Belton’s, Cherry Orchard Suites. • MAP’s price per sqm. is generally priced competitively against most competitors. Its price per sqm also is more affordable than Cherry Orchard Suites, Grass Residences.
  • 11. PRICE SEGMENT MONTHLY AMORTIZATION RANGE REQUIRED MONTHLY HOUSEHOLD PRICE SEGMENT (20/80, 10YTP at 17% Int. rate) INCOME (30%) 700,000 - 1.3M ECONOMIC 9,748 - 18,075 35,000 - 65,000 1.3M - 2.5M CORE-MID 18,075 - 34,760 65,000 - 120,000 2.5M - 5M UPPER-MID 34,760 - 69,520 120,000 - 250,000 5M - 7M SINGLE A HIGH-END 69,520 - 97,330 250,000 - 350,000 7M - 15M AA HIGH-END 97,330 - 208,560 350,000 - 700,000 15M - UP AAA HIGH-END 208,560 and up 700,000 and up NO. OF FLOOR PROJECTS UNIT MIX PRICE RANGE UNITS AREA 2 BR 275 42.00 2,786,000 MAGNOLIA 2 BR 368 49.50 3,037,000 3,353,000 PLACE 3 BR 200 66.00 4,153,000 4,495,000 • Magnolia Place Target Market – UPPER MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.
  • 12. SALES TAKE-UP R E M A IN IN G AVE. SALES PR O JEC T S N O . O F U N IT S U N IT S S O L D % U N IT S PER M ONTH M A G N O L IA 843 PLAC E AS O F M AR C H 2008 C H ER R Y O R C H AR D 482 254 53% 228 25 S U IT E S FRANCESCA 290 170 59% 120 5 R O Y ALE C IT I P L A Z A III 66 25 38% 41 3 M E T R O V IL L E 13 11 85% 2 2 AS O F JU LY 2008 NORTH BELTON 400 178 45% 222 25 G RASS 1 ,8 7 6 1 ,4 6 8 78% 408 105 R E S ID E N C E S V IC T O R IA S T A T IO N 655 579 88% 76 17 • Available units for sale of competition – 1,097 units
  • 13. COMPETITOR USP / VPS NORTH B ELTON NORTH BELTON – Mixed Use Development with Retail Component. Low monthly amortization thru Bank Financing CHERRY ORCHARD SUITES CHERRY ORCHARD SUITES – Strong Advertising/Promotional Campaigns (“Boy Abunda”, Radio Ads and Appliance Promo) GRASS RESIDENCES GRASS RESIDENCES - Convenience to Malls, 80% open space, resort- type amenities VICTORIA STATION VICTORIA STATION – Transportation Oriented (MRT Kamuning / EDSA) and Accessibility
  • 14. KEY FACTORS / STRENGHTS OF MAP OVER COMPETITION NORTH BELTON – Cramped floor plan layout, developer has no track record yet in the industry GRASS RESIDENCES – High price per sq.m. VICTORIA STATION – Fronting Highway (Noise and Air Pollution), Poor unit finish (Bare Type) CHERRY ORCHARD SUITES – Developer is not known in the industry and no track record yet FRANCESCA ROYALE – Poor construction quality and unit finishes METROVILLE AND CITI PLAZA – High lot price per sq.m., housing component at a separate price
  • 16. DEMOGRAPHICS Primary market (upgraders in Q.C.) - first time buyers/upgraders in Quezon City aged 31 to 40 yrs. old with gross monthly income of Php 110,000- Php120,000. With toddlers and pre-school children. Secondary market – young growing middle-income families coming from nearby provincial cities/ areas looking for a halfway home.
  • 17. PSYCHOGRAPHICS They are young growing middle-income families aspiring to have a work and home life harmony. They want to purchase their own home and start a life of their own. They need to be inspired and recharged to be able to give quality time for their family and for work/profession. They are concerned to give their children better future and at the same time, assurance that their children will grow up with positive dispositions.
  • 19.
  • 20.
  • 22. What : The only mid-rise subdivision in northern Quezon City How : That offers a genuine tropical environment with verdant landscapes and a curvilinear park Who : For the young growing families with modest income Why : Aspiring to live in a secured and accessible community Where : Within reach from the city’s business and activity centers When : In a time of stressful urban living
  • 23. City of New Horizons Strategically located along Tandang Sora Avenue, Quezon City. It is in close proximity to top notch educational centers such as University of the Philippines and Ateneo de Manila. Major commercial retail establishments like Trinoma, The Block at SM City and Gateway at the Araneta Center, and the biggest broadcast communication centers in the Philippines, ABS-CBN and GMA network are just minutes away. Also, U.P.–Ayala Technopark and Eton Centris which will cater BPO centers provide exciting career opportunities.
  • 24. Neo-Asian Architecture and Efficiently Planned Spaces Magnolia Place is a residential community composed of thirteen medium rise 5-storey buildings in single row and double row configurations, which features contemporary Neo-Asian architecture carefully planned and laid-out to ensure that living spaces are efficient and functional. Earth tones such as beige and brown are used to provide interesting contrast to a predominantly light exterior while adapting a tropical design with touches of Asian artistry in its building interiors. Each mid-rise residential unit comes with a balcony and features single-loaded corridors and landscaped atriums for efficient lighting and proper ventilation.
  • 25. Tropical-themed Landscapes & Design Concept Wander the lavishly adorned Central Curvilinear Park which is half-kilometer long. It features a tree-lined avenue, walkways and special street paving which is perfectly complemented by a wide variety of flowering vines and colorful planting strips in its entire stretch. This organic atmosphere evokes a tranquil and relaxing effect to its residents relieving them from the stress of frenetic city living. With 60% of the entire land area dedicated to open spaces and common areas which includes amenities, parks, gardens, water features and roads.
  • 26. Worry-free lifestyle within fringes of the city center Come home to a secure, relaxing haven, wherein the feel of nature is abound in every corner of the development. The project features an impressive guarded entrance gate with full-front landscaping features, electrified perimeter fence, and a 24-hour roving security personnel ensuring your family’s safety at all times.
  • 27. A worthy destination to come home to, everyday Magnolia Place offers a relaxing resort destination right within the confines of your home, highlighted by three distinct themed gardens (rock, earth and wood), pocket parks, water features, pools, play court and playground which are evenly spread throughout the development, allowing you to build stronger bonds and healthier ties with your family everywhere you go. Here, you can refresh your tired minds and find new ideas at the wide open spaces and inspiring themed garden and pocket parks. These themed gardens are uniquely planned, offering a rejuvenating retreat that allows you to directly commune with nature. Those who want to stay healthy and active may make use of the tropical style pools, multi-purpose play court and fitness gym to their heart’s content.
  • 28. CREATIVE PLATFORM & RATIONALE
  • 29. Building on the strong “nature” proposition of Magnolia Place, the creative campaign is hinged on inspiration derived from being surrounded by nature during a family’s bonding “pocket” moments.
  • 30. Communication Strategies Build awareness on DMCI Homes within Northern Q.C. – establish unique product components of every DMCI Homes property. Highlight the project’s curvilinear park and nature themed community which features tree-lined avenue and walkways as its unique competitive advantage amongst its competitors. Highlight Medium rise horizontal development spacious look and various amenities found in every corner of the development. Concept of natural features such as landscape and parks fits the benefit of relaxation from urban stress. A better, safer place for children to grow up in.
  • 31. Merchandising In Place
  • 34. SITE DEVELOPMENT Building height of Approximately 3 meter-high approximately 14.9 meters Distance between electric perimeter fence to buildings 9 meters secure the whole (5-storeys) development Provision for street IVY parking (parking slots inside buildings also TU available) L IP HYACINTH VE KI RB W EN I Grand Entrance AZALEA & Guardhouse A LIANA SO LA ND RA E VIC IN T OR SM IA JA D E HN W OO P Y DA ND VERA GU B UR
  • 35. DESIGN CONCEPT THE SHAPE OF THE LOT RESEMBLES THE SWEEPING FORM OF A CREEPING VINE
  • 36. DESIGN CONCEPT BRANCH (Main Road) LEAVES (Buildings) FLOWERS (Amenities) THE UNIQUE SHAPE OF THE LOT EVOKES AN ORGANIC INSPIRATION TO FOCUS ON LANDSCAPING AS THE MAIN FEATURE OF THE DEVELOPMENT
  • 37. DESIGN CONCEPT IMPRESSIVE ENTRANCE GATE CIRCULAR WATER FEATURE AT THE ROAD’S END IVY 1 Development TU resembles a L IP HYACINTH V CURVILINEAR KI ER B W EN I 5 AZALEA A PARK LIANA SO LA ND RA NE VIC T SMI OR NE JA D IA W OO PH Y TREE-LINED AVENUE W/ DA ND U VERA SIDEWALK & PLANTING STRIP U RG B SPECIAL PAVING AT STREET CORNER/ BEND 2 FLOWERING VINES FOR PLANTERS & GROUNDCOVER 4 3
  • 38. DESIGN CONCEPT THE DESIGN INTENT IS TO HAVE LUSH & COLORFUL LANDSCAPING THROUGH THE FLOWERS AND VINES ON THE BUILDING FAÇADE AND ITS PLANTING STRIP, AND IN THE THEMED GARDENS & POCKET PARKS.
  • 39. PLANT PALETTE Palms and Shrubs
  • 40. PLANT PALETTE Trees
  • 41. DESIGN CONCEPT PLANTER PLANTER BUILDING BUILDING 1.50 m PLANTING SIDEWALK CARRIAGEWAY (at least 7m width) SIDEWALK PLANTING CURVILINEAR PARK WIDTH FLOWERING VINE-2 FLOWERING VINE-1
  • 42. ARCHITECTURAL THEME ARCHITECTURE STYLE: NEO-ASIAN CONTEMPORARY - modern interpretation of traditional Asian characteristics Earth-toned walls & roof Deep-set balconies with railing treatment Alternating Overhangs Accents of brick & beige moldings Use of modern material finishes, and touches of Asian art or artifacts
  • 43. AMENITIES CONCEPT WATER FEATURE BASKETBALL COURT THEMED GARDENS IVY TU L IP HYACINTH VE KI RB W EN I AZALEA A LIANA SO LA ND RA NE VIC SMI T OR IA JA NE D Y WOO PH ND DA U RG VERA B U POCKET PARKS CLUBHOUSE POOL AREA PLAYGROUND
  • 44. AMENITIES CONCEPT THE DEVELOPMENT RESEMBLES A TREE-LINED, CURVILINEAR PARK, WITH FEATURES, SUCH AS: • CLUBHOUSE • ADULT AND KIDDIE POOL • CHILDREN’S PLAYGROUND • BASKETBALL COURT • THEMED GARDENS & POCKET PARKS • WATER FEATURES AT ROTUNDAS
  • 45. THEMED GARDENS ROCK GARDEN PARK: WITH BOULDERS, PEBBLE WALKWAYS, AND ROCK WALL FEATURES WITH HANGING PLANTS AND CREEPING VINES. EARTH GARDEN PARK: LANDSCAPED AREAS WITH EARTH MOUNDS OF DIFFERENT HEIGHTS COVERED WITH GRASS FOR CHILDREN TO CLIMB AND ROLL ON. WOOD GARDEN PARK: A PARK WITH A TREE-HOUSE MADE OF WOOD ATOP A GRASSY LANDSCAPE WITH SEATING AREA MADE OF WOOD STUMPS.
  • 46. CLUBHOUSE PERSPECTIVE CLUBHOUSE FACADE MIRRORS THE STYLE / LOOK OF THE ENTRANCE GATE AS WELL AS THE CONDO BUILDING’S FAÇADE.
  • 47. CLUBHOUSE Security Water Re-filling Office Station Property Manager’s Office Convenience Game Room Store Audio-Visual Room LOWER GROUND FLOOR PLAN Laundry Pick-up
  • 48. CLUBHOUSE Bar Lounge Meeting Room UPPER GROUND FLOOR PLAN
  • 49. CLUBHOUSE Function Locker Room Room Fitness Gym SECOND GROUND FLOOR PLAN
  • 51. FACADE CONCEPT Inside-corridor building façade perspective THE CONDO BUILDINGS TAKE OFF FROM THE WELL-RECEIVED DESIGN OF RIVERFRONT RESIDENCES HIGHLIGHTING NEO-ASIAN CONTEMPORARY DETAILS SUCH OVERHANGS & BALCONIES. WHEN INTEGRATED WITH THE LANDSCAPING, THIS RESULTS TO A VERY UNIQUE DESIGN CONCEPT FOR THE QUEZON CITY REAL ESTATE MARKET.
  • 52. FACADE CONCEPT Single-row building façade perspective THIS MODEL / LAYOUT REPRESENTS A NEW DESIGN CONCEPT FOR DMCI HOMES.
  • 53. BUILDING FEATURES • SINGLE-LOADED DESIGN • INSIDE-CORRIDOR BUILDINGS WITH LANDSCAPED ATRIUM AND CENTRAL LIGHT COURT WITH SKYLIGHT • FIRE EXITS AT THE END OF BOTH WINGS • BALCONIES IN ALL UNITS • UTILITY / SERVICE AREA AT THE ROOF DECK • COVERED PARKING AT THE LOWER GROUND FLOOR • 2 FIRE CABINETS (FIRE EXTINGUISHERS AND FIRE HOSE) IN EVERY LEVEL • INDIVIDUAL MAILBOXES
  • 54. TYPICAL BLDG. PLAN (INSIDE CORRIDOR BUILDING) BALCONY 3BR 3BR 66 66 SQM SQM HALLWAY 3BR 3BR 66 SQM 66 SQM 2BR 2BR 49.5 SQM FACING AMENITIES 49.5 SQM 42 SQM THIS TYPICAL BUILDING PLAN CONSISTS OF DOUBLE ROW OF 49.5 SQM UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF TOTAL UNITS PER FLOOR 66 SQM
  • 55. TYPICAL BLDG. PLAN (SINGLE-ROW BUILDING) 3BR 2BR 2BR 3BR 66 49.5 49.5 66 SQM SQM SQM SQM BALCONY HALLWAY FACING AMENITIES 66 SQM THIS TYPICAL BUILDING PLAN CONSISTS OF SINGLE ROW OF UNITS AND VARIES IN LENGTH DEPENDING ON NUMBER OF TOTAL UNITS PER FLOOR 49.5 SQM
  • 57. TYPICAL BLDG. PLAN Unit Types Unit Sizes 2-Bedroom Inner Unit 42.00 sqm 2-Bedroom Inner Unit 49.50 sqm 3-Bedroom End Unit 66.00 sqm
  • 58. UNIT PLAN *Each unit comes with a service area with approximate size of 7 sqm – 10 sqm
  • 59. UNIT PLAN *Each unit comes with a service area with approximate size of 7 sqm – 10 sqm
  • 60. UNIT PLAN *Each unit comes with a service area with approximate size of 7 sqm – 10 sqm
  • 61. TURNOVER FINISHES Floor: Bedrooms: Wood Parquet with baseboard Dining/Living/ Kitchen: Ceramic tiles with baseboard Toilet & Bath: Unglazed ceramic Tiles Wall: Painted finish Ceiling: Painted plain cement finish Toilet & Bath: Painted ficemboard finish Kitchen: Granite countertop with cabinet system Toilet Fixtures: Provided with: Watercloset Wall-mounted shower Undercounter lavatory (master’s T&B) Half-pedestal lavatory (common T&B) Toilet paper & soap holders Doors: Wooden panel door / aluminum sliding door (for balcony doors) Windows: Aluminum sliding windows
  • 62. TURNOVER FINISHES Wood Parquet with baseboard Granite Kitchen Countertop Ceramic Tiles Kitchen Cabinets
  • 63. TURNOVER FINISHES Master’s T&B Lavatory Common T&B Lavatory Main & Bedroom Doors Toilet Doors Solid wood-paneled door Solid wood-paneled w/ louvers
  • 65. DEVELOPMENT FACILITIES SECURITY: GUARDED ENTRANCE GATE PERIMETER WALL & ELECTRIFIED FENCE ROVING SECURITY PERSONNEL UTILITIES: ELEVATOR FOR EVERY BUILDING OVERHEAD WATER TANK UNDERGROUND CISTERN PROVISION FOR CABLE TV, TELEPHONE LINE INDIVIDUALLY METERED ELECTRICITY & WATER CENTRALIZED GARBAGE DISPOSAL AREA
  • 66. PMO SERVICES • General maintenance of common areas • Roving security personnel for common areas • Move-in assistance • Utilities application and payment assistance • Realty Tax payment assistance • Leasing Program * • Car wash service * • Taxi call-in service • Newspaper delivery * * Services for a fee • Organizing of community events
  • 68. UNIT PRICING DOUBLE-ROW BUILDING (INSIDE-CORRIDOR) Cash Price Unit Type / Size List Price (10% Discount) 2-Bedroom (42.00 sqm) 2,280,000.00 - 2,816,000.00 2,052,000.00 - 2,534,400.00 2-Bedroom (49.50 sqm) *** 2,803,000.00 - 3,024,000.00 2,522,700 - 2,721,600.00 3-Bedroom (66.00 sqm) *** 3,460,000.00 - 4,135,000.00 3,114,000.00 - 3,721,500.00 SINGLE-ROW BUILDING Cash Price Unit Type / Size List Price (10% Discount) 2-Bedroom (49.50 sqm) *** 3,078,000 - 3,353,000.00 2,770,200.00-3,017,700.00 3-Bedroom (66.00 sqm) *** 4,339,000.00 - 4,495,000.00 3,905,100.00-4,045,500.00 Prices are in Philippine Peso currency; ** Residential units priced at Php 2.5M or above will have 12% VAT. *** In this case, these units are already VAT-inclusive.
  • 69. PAYMENT TERMS Reservation Fee: Php 20,000 Option 1: Cash with 10% discount payable in 30 days Option 2: In-House Financing 20% - 80% scheme 20% Downpayment payable in 15 months at 0% interest Can move in after full payment of DP 80% Balance payment under a 5-year term at 13.0% interest per annum a 10-year term at 17.0% interest per annum Option 3: Bank Financing 20% - 80% scheme 20% Downpayment payable in 15 months at 0% interest Can move in after full payment of DP 80% Balance payment under a 10-year term at 9% interest per annum a 13-year term at 9% interest per annum
  • 70.
  • 71. MAGNOLIA PLACE Sales Channel October November TOTAL Division 1 10 10 20 Division 2 3 3 6 Division 3 3 3 6 E-Brokers 5 5 10 International 4 4 8 Total 25 25 50
  • 72. END OF PRESENTATION THANK YOU!