5. Area Distances
COMMERCIAL
• Tiendesitas – 4.7 Km
• SM Pasig – 4.9 Km
• Market-Market – 5.8 Km
• SM Megamall – 6.5 Km
• Robinsons Galleria – 7.4 Km
SCHOOLS
• University of Asia and the Pacific – 5.6 Km
• St. Paul College – 5.2 Km
• Lourdes School – 5.9 Km
• Pasig Catholic College – 3.7 Km
• Pamantasan ng Lungsod ng Pasig – 2.6 Km
HOSPITALS
• New Medical City – 6.0 Km
• Rizal Medical Center – 3.5 Km
• Pasig City General Hospital – 1.4 Km
• St. Therese Hospital – 2.0 Km
NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE
SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES
MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS
7. PASIG COMPETITORS
PROJECTS LOCATION DEVELOPER LAND AREA NO. UNITS
MERCEDES AVE., COR LUIS ST., PASIG
EAST RAYA GARDENS DMCI HOMES 2.9 HAS 778
CITY
CAMBRIDGE VILLAGE CAINTA, RIZAL EMPIRE EAST LAND HOLDINGS 7.4 HAS 3,221
MARQUINTON SUMULONG HIWAY COR. FERNANDO
FEDERAL LAND 3,422 SQM 1,011
RESIDENCES AVE., MARIKINA CITY
ONE OASIS TOWER ORTIGAS EXT., PASIG CITY FILINVEST LAND 4.3 has 240
P.A. METRO RESIDENCES
EAST RESIDENCES ORTIGAS AVE. EXTN., CAINTA, RIZAL 9,000 SQ.M. 116
BUILDERS
RAYMUNDO AVE., MAYBUNGA, PASIG DYNAMIC REALTY &
HAMPTON GARDENS 1 HA 1,584
CITY RESOURCE CORP.
CALLE INDUSTRIA ST., BAGUMBAYAN,
AQUA VERDE ORTIGAS & COMPANY 12 HAS 142
QUEZON CITY
ASPIRE@NUVO CITY LIBIS, QUEZON CITY NUVOLAND PHILIPPINES 4.2 HAS 800
EVANGELIST ST., NEW SANTOLAN,
BRENTWOOD MANSIONS CITYLAND 5.9 HAS 240
PASIG CITY
• 8 projects were identified as competitors of East Raya Gardens in Pasig City.
• Active players in the area are Federal Land (Marquinton Residences), Filinvest (One Oasis), Ortigas &
Company (Aqua Verde), Nuvoland (Aspire@Nuvo City), and Cityland (Brentwood Mansions).
8. UNIT MIX & SELLING PRICE
UNIT TCP RANGE AVERAGE AVERAGE
PROJECTS NO. OF UNITS FLOOR AREA
TYPE LOW HIGH TCP PRICE/SQM
2 BR 42sqm(TA=56.5sqm)
42 sqm 2,200,000
2,200,000 2,700,000
2,600,000 2,450,000
2,400,000 38,938
52,453
EAST RAYA GARDENS 778 2 BR 49.5sqm(TA=64sqm)
49.5 sqm 2,600,000
2,600,000 3,000,000
3,100,000 2,800,000
2,850,000 40,625
62,266
3 BR 66 sqm
66.0sqm(TA=88sqm) 3,600,000
3,600,000 4,300,000
4,100,000 3,950,000
3,850,000 59,848
40,909
1 BR 30 sqm - 34 sqm 860,000 1,000,000 930,000 29,040
CAMBRIDGE VILLAGE 3,221
2 BR 40 sqm - 50 sqm 975,000 1,470,000 1,222,500 26,888
1 BR 22 sqm - 24 sqm 1,302,500 1,302,500 56,630
MARQUINTON
1,011 2 BR 41 sqm -45 sqm 2,404,266 2,404,266 55,913
RESIDENCES
3 BR 68 sqm -104 sqm 5,578,500 5,578,500 64,866
STUDIO 22 sqm 1,534,000 1,534,000 69,727
ONE OASIS TOWER 240 1 BR 28 sqm - 45 sqm 2,443,000
1,874,096 – 3,011,940 2,443,000 66,932
2 BR 43 sqm - 58 sqm 2,964,850 – 3,999,100
3,482,000 3,482,000 68,950
EAST RESIDENCES 116 1 BR 30 sqm 730,000 940,500 835,250 27,842
STUDIO 19 sqm 914,000 950,000 932,000 49,053
HAMPTON GARDENS 1,584 1 BR 25 sqm - 29 sqm 1,180,000 1,370,000 1,275,000 47,221
2 BR 34 sqm - 40 sqm 1,500,000 2,000,000 1,750,000 47,059
1 BR 44 sqm 3,600,000 3,600,000 81,818
AQUA VERDE 142
2 BR 80 sqm 7,000,000 7,000,000 87,500
STUDIO 34 sqm 2,400,000 2,600,000 2,500,000 73,529
ASPIRE@NUVO CITY 800 1 BR 54 sqm 3,600,000 3,900,000 3,750,000 69,444
2 BR 80 sqm 5,800,000 6,300,000 6,050,000 75,625
1 BR 22 sqm - 25 sqm 800,000 1,170,000 985,000 41,582
BRENTWOOD
240 2 BR 31 sqm - 55 sqm 1,200,000 2,000,000 1,600,000 37,537
MANSIONS
3 BR 43 sqm - 56 sqm 1,500,000 2,000,000 1,750,000 35,299
• ERG is also priced competitively against competition. It is in fact priced much lower than One Oasis,
Marquinton Residences,
• 2-BR unit configurations are of the same size range than that of Marquinton and One Oasis.
9. PRICE SEGMENT
MONTHLY AMORTIZATION RANGE REQUIRED MONTHLY HOUSEHOLD
PRICE SEGMENT
(20/80, 10YTP at 17% Int. rate) INCOME (30%)
700,000 - 1.3M ECONOMIC 9,748 - 18,075 35,000 - 65,000
1.3M - 2.5M CORE-MID 18,075 - 34,760 65,000 - 120,000
2.5M - 5M UPPER-MID 34,760 - 69,520 120,000 - 250,000
5M - 7M SINGLE A HIGH-END 69,520 - 97,330 250,000 - 350,000
7M - 15M AA HIGH-END 97,330 - 208,560 350,000 - 700,000
15M - UP AAA HIGH-END 208,560 and up 700,000 and up
NO. OF FLOOR
PROJECTS UNIT MIX PRICE RANGE
UNITS AREA
2 BR 270 42 sqm 2,200,000 2,700,000
2,600,000
EAST RAYA
2 BR 368 49.5 sqm 2,600,000 3,000,000
3,100,000
GARDENS
3 BR 140 66 sqm 3,600,000 4,100,000
4,300,000
East Raya Garden Target Market
– 35% CORE-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P65,000 – 120,000.
– 65% UPPER-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.
10. SALES TAKE-UP
NO. OF REMAINING AVE. SALES PER
PROJECTS UNITS SOLD %
UNITS UNITS MONTH
EAST RAYA GARDENS 778
AS OF MARCH 2008
CAMBRIDGE VILLAGE 3,221 3,062 95% 159 34
MARQUINTON RESIDENCES 1,066 1,008 95% 58 20
ONE OASIS TOWER 549 341 62% 208 34
EAST RESIDENCES 116 83 72% 33 4
HAMPTON GARDENS 1,584 46 3% 1,538 3
AS OF SEPTEMBER 2008
AQUA VERDE 142 16 11% 126 4
ASPIRE@NUVO CITY 800 559 70% 241 80
BRENTWOOD MANSIONS 240 5 2% 235 5
• Available units for sale of competition – 2,598 units
11. COMPETITOR USP / VPS
MARQUINTON ONE OASIS –
RESIDENCES – Resort-inspired
Mixed use amenities
development with
commercial/retail
areas, outdoor
resort-style swimming
pool
ASPIRE@NUVO BRENTWOOD
CITY – MANSION –
Mixed use Low selling
development price / low
with commercial price per sq.m.
areas and
offices, low
monthly
amortization thru
bank financing
12. AQUA VERDE at CIRCULO VERDE
Mixed use development with commercial areas and offices, features green
architecture, resort-like amenities, man-made river
13. SUCCESS OF DMCI HOMES IN PASIG
DMCI Homes has been doing well in the Pasig area over the past
few years as evident of sold out DMCI Homes themed projects
such as East Ortigas Mansions, Mayfield Park Residences and
Riverfront Residences.
DMCI Homes has already establish a foot hold and built a solid
reputation as a builder/developer in the Pasig area. Sales
performance of success projects mentioned above are
barometer and testaments that residential market in Pasig and
nearby areas generally accept the unique development (resort-
like community) DMCI Homes has introduced over the past
years.
14. KEY FACTORS / STRENGTHS OF ERG
OVER COMPETITION
CAMBRIDGE VILLAGE – Poor location, High density community
MARQUINTON RESIDENCES – Location is far from CBD (Ortigas)
ONE OASIS TOWER – Filinvest has no track record yet in MRB
AQUA VERDE – High price per sq.m
ASPIRE@NUVO CITY – High price per sq.m
BRENTWOOD MASIONS – Poor quality of unit finishes
EAST RESIDENCES – Developer is not known in the industry and no track record yet
HAMPTON GARDENS – Old project, Developer is not known in the industry and no track record yet
16. Demographics
a. Primary market – Upgraders from Pasig and nearby areas –
Marikina, Antipolo, Cainta and Rizal aspiring to move to a
nearer abode to the CBD (Ortigas/Makati),Early Nesters aged
31 to 40 yrs. old with gross monthly income of Php 120,000-
above. They are career-oriented individuals with toddlers and
pre-school children.
b. Secondary market – First time buyers and upgraders within
Pasig. Young professionals in their late 20’s and 30’s
employed in BPO Centers and multi-national corporations in
nearby Ortigas and Libis area looking for a relaxing home
near their place of work.
17. Psychographics (The Cocooners)
They are practical individuals looking for a secured, protected
and peaceful home environment away from the daily stresses
of work.
They are settled individuals who want to live in an exclusive
place detached from the frenetic city environment where they
can relax and rejuvenate their mind, body and soul to
enhance their overall well-being. They want a home that is
fresh, modest looking, a place where they can grow old in.
They are dependable, caring family-oriented individuals who
values the essential things in life. They seek to attain a good
balance in their career and family life.
18. RIVERFRONT
RFR attracts both single and married buyers
Launch to Date Year to date
RFR - Marital Status RFR - Marital Status
Not Indicated, Separated, 4, Not Indicated,
Separated, 6, 71, 9% Widowed, 4, 1% 8, 2%
1%
1%
Widowed, 5, 1% Married , 344,
43% Married , 232,
48%
Single, 234,
48%
Single, 380, 46%
Base: 484
Base: 809
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
19. RIVERFRONT
RFR attracts both 31-40 years and 30 years and below age groups
Launch to Date Year to date
RFR - Age Bracket RFR - Age Bracket
Not Indicated,
61 Above, 11,
61 Above, 14, Not Indicated, 2%
12, 2%
30, 4% 51 - 60, 40, 8% 30 Below, 161,
51 - 60, 59, 7% 2% 30 Below, 272,
34%
34% 41 - 50, 65, 13%
41 - 50, 115,
14%
31 - 40, 319, 31 - 40, 195,
39% 41%
Base: 484
Base: 809
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
20. RIVERFRONT
RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by
Quezon City and Provinces area
Launch to Date Year to date
RFR - Residence RFR - Residence
Not Indicated, Not Indicated, Makati, 24, 5%
Makati, 42, 5% Manila, 44, 5% Outside MM, 74,
93, 11% 21, 4% Manila, 32, 7%
Outside MM, Quezon City, 15%
Quezon City,
111, 14% 125, 15% Overseas, 37, 79, 16%
8%
Overseas, 47,
6% Pateros -
South 2, 10, 2% Pateros -
South 2, 13, 2% Taguig, 8, 1% Taguig, 3, 1%
South 1, 10, 2%
South 1, 16, 2%
Central, 236, Central, 142,
North, 12, 1% East, 62, 8% North, 9, 2%
30% 29%
East, 43, 9%
Base: 809 Base: 484
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
21. RIVERFRONT
Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas,
Makati City and Overseas
Launch to Date Year to date
RFR - Work Address RFR - Work Address
Makati, 95, 12% Manila, 23, 3% Quezon City, Makati, 62, 13%
Manila, 18, 4%
60, 7% Not Indicated,
Not Indicated, Pateros - 158, 33% Quezon City,
357, 45% Taguig, 17, 2% 45, 9%
Central, 133, Outside MM, Pateros -
16% 24, 5% Taguig, 12, 2%
North, 7, 1% Overseas, 47, Central, 99,
Outside MM, South 1, 8, 1% 10% 20%
Overseas, 64, South 1, 6, 1%
31, 4% South 2, 9, 2%
8% South 2, 10, 1% North, 3, 1%
Base: 809 Base: 484
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
22. RIVERFRONT
More tha half of RFR buyers are employed in private companies/agencies
Launch to Date Year to date
RFR - Occupation Type RFR - Occupation Type
Not Indicated, Not Indicated,
247, 31% 117, 24%
Others*, 3, 1%
Employed, 445,
Professional, Employed, 285,
55% 58%
Professional, 47, 10%
65, 8% Entrepreneur,
Entrepreneur, 32, 7%
48, 6% Base: 809
Base: 484
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
23. RIVERFRONT
Most RFR buyers claimed to be earning P150,001 and above
Launch to Date Year to date
RFR - Income Bracket RFR - Income Bracket
P50,000 and P50,000 and P50,001 -
below, 115, P50,001 - below, 34, 7% P80,000, 43,
14% P80,000, 60, 9%
P80,001 -
Not Indicated, 7% P120,000, 36,
Not Indicated,
329, 42% 7%
P80,001 - 229, 47%
P120,000, 64,
P120,001 -
8%
P150,000, 13,
P120,001 -
3%
P150,000, 35,
P150,001 and P150,001 and
4%
above, 206, above, 129,
25% 27%
Base: 809 Base: 484
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
24. RIVERFRONT
RFR attracts buyers who already have their own house, some are renting and
others are still living with their relatives
Launch to Date Year to date
RFR - Home Ownership RFR - Home Ownership
Owned, 159, Owned, 93,
20% 19%
Not Indicated,
330, 41% Not Indicated,
229, 47%
Rented, 124, Rented, 72,
15% 15%
Living with Living with
Relatives, 196, Relatives, 90,
24% Base: 809 19%
Base: 484
Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
29. What : The only Balinese-inspired mid-rise
residential village in Pasig
How : That offers a genuine sense of retreat
and serenity with its distinct Balinese-
themed architecture and resort amenities
Who : For upgraders within Pasig and nearby
areas
Why : Aspiring for a secured, relaxing and
exclusive community
Where : Within easy reach from commercial and
business districts
When : In a time of compounding stress in urban
living
30. Idyllic and Accessible Location
Right within the heart of the bustling city lies the quiet
side of Pasig, with lesser traffic congestions and
more freedom to move around, travel time is
minimized allowing you to spend more time on the
things you enjoy.
Strategically situated along Mercedes Ave., Pasig
City. It is in close proximity to major thoroughfares--
C5 road and Ortigas Avenue. Leading commercial
establishments such as SM Megamall, SM Pasig
Supercenter, Tiendesitas, Robinsons Galleria and
prominent learning institutions like University of Asia
and the Pacific, St. Paul College are just nearby. It is
accessible as well to top notch universities in the
country - U.P. and Ateneo. Also, modern hospital
Medical City is within easy reach.
31. Inspirations of Bali
East Raya Gardens is a residential village
composed of eight medium rise, 5-storey buildings
which features distinct Balinese architecture
perfectly complemented with 500 square meters of
lush Balinese gardens & water features to provide
you a relaxing environment.
Characterized by traditional building forms that
imitate nature, earthy tones of wood, bamboo and
natural stones were used throughout the project to
give you not only a feeling of oneness with nature
but peace and tranquility as well.The inspirations of
Bali is taken down even to the tiniest of details – the
building ornaments, carved wall panels, artworks,
stone sculptures and exotic plants keep the spirit of
modern Bali alive in the development.
32. Invigorating Resort Amenities
A relaxing haven that promotes overall
positive well-being featuring a sprawling
pavilion-like clubhouse structures that are
seamlessly interconnected by walkways, foot
bridges, courtyards, ponds and gardens. With
60% of the entire land area dedicated to open
spaces, landscapes and other recreational
facilities, you have plenty of room to breathe
and unwind after a stressful day at work.
Active and passive leisure activities are
abound in the central amenities area such as
the infinity pool, playcourts, playgrounds,
themed gardens, meditation pavilion, pocket
parks, gazebos and indoor clubhouse facilities
which are intended to provide its residents a
Bali-style getaway experience within the
confines of their homes.
33. Security and Assurance
Come home to a secured and peaceful community
featuring an impressive Balinese grand entrance
gate with a 24-hour roving security service and
electrified perimeter fence, ensuring your family’s
safety and peace of mind, always.
Its ideal serene environment is conducive in
developing trust and confidence among its
neighbors. A dependable community that looks
after your needs just the way your family would.
Also, the property is properly maintained and
preserved by DMCI Homes’ Property Management
Team who are readily available to extend
assistance to each resident’s needs.
35. A sense of privacy. A world of your own. That’s what
you get when you step into DMCI’s latest offering…
where you leave all the cares you have and get
transported to a world totally your own.
A place where you and your family can discover the
simple pleasures of life because now, you have the
time, and you are at peace, relaxed and comfortable…
A private little world of indulgence and tranquility… at
East Raya Gardens.
36.
37. Communication Strategies
Leverage on the success of Raya Garden theme, sense of place
and a relaxing home environment.
Capitalize on the strong performance of Riverfront in the area –
demand for Riverfront convert to East Raya Gardens.
Harp location with better wider road and away from the bustling
Pasig City center, peaceful and quiet side of Pasig.
Establish the essence of living amongst Target Market –
simplicity and serenity are true measurements of quality life.
40. MERCHANDISING IN PLACE
Billboard @ East Ortigas Mansion site
Billboard @ Eagle St.-Sandoval Bridge
* Another Billboard is also located at Shell Felix Ave. site
* HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27)
42. Architectural Concept
ARCHITECTURE STYLE: MODERN BALINESE
1. CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE;
PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS
AND GARDENS
2. TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE
SCULPTURES AND EXOTIC PLANTS
3. USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN
EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES
4. WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE
CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS
STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES
43. Site Development
LAND AREA = 2.9 HECTARES
NO. OF BLDGS = 8 MID-RISE STRUCTURES
# of STOREYS = 5 W/ BASEMENT PARKING
DENSITY = 251 UNITS/HECTARE
NO OF UNITS = 778 UNITS
PARKING = 524 SLOTS
(476 covered and 48 open) RAJA
(BLDG D)
UNIT MIX = 2BR & 3BR
SAMAYA
(BLDG C)
BANYAN
(BLDG E)
RUMAH SENJA
(BLDG H) (BLDG B)
LOVINA RAMA AMANUSA
(BLDG G) (BLDG F) (BLDG A)
44. Development Features
• Grand entrance
• Electric perimeter fence
• Overhead water tank and cistern
• Garbage collection facilities
• Back-up generator
• WI-FI connectivity at the Clubhouse
• Water Station
• Convenience Store
• Laundry Station
45. Building Features
• Balinese-inspired façade
• Resort-themed receiving area at the upper ground floor
• Single-loaded, inside corridor design
• Landscaped atrium at the upper ground floor
• Covered parking at lower ground floor
• Service area at roof deck with provisions for individually metered
water and electricity
• Fire alarm and fire hose cabinets along corridors
• Elevators in all buildings
• Fire exits at both wings
• Balcony in all units
46. Unit Features
Provisions:
• Provision for window-type AC at Master’s Bedroom & Bedroom 2
• Provision for cable TV connection
• Provision for telephone line connection
Inclusions:
• Individual electric meters
• Individual mail boxes with keys
• Smoke detectors
• Bedroom partitions
47. RAJA
(BLDG D)
SAMAYA
(BLDG C)
BANYAN
(BLDG E)
RUMAH SENJA
(BLDG H) (BLDG B)
LOVINA RAMA AMANUSA
(BLDG G) (BLDG F) (BLDG A)
Approved building names as of August 27, 2008.
48. Building Plans – Ground Floor
Facing Amenities
AMANUSA
2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 8 units 3BR 66 sqm – 4 units
average of 21 units at Upper ground level
49. Building Plans – 2nd to 5th Floor
Facing Amenities
AMANUSA
2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 9 units 3BR 66 sqm – 4 units
average of 22 units at Upper ground level
50. Unit Mix
Unit Type
Buildings Total
42.00 sqm 49.50 sqm 66.00 sqm
Amanusa 45 44 20 109
Senja 25 24 20 69
Samaya 50 49 20 119
Raja 45 44 20 109
Banyan 55 54 20 129
Rama 0 60 10 70
Lovina 0 44 10 54
Rumah 50 49 20 119
Total 270 368 140 778
% 35% 47% 18% 100%
54. Unit Finishes
TURNOVER FINISHES
I. FLOOR FINISHES
Living, Dining and Kitchen Low maintenance resilient flooring
w/ baseboard
Bedrooms Low maintenance resilient flooring
w/ baseboard
Balcony Ceramic tiles with pebble washout
Toilet Unglazed ceramic tiles
II. WALL FINISHES
Interior Walls Painted finish
Toilet Painted plain cement finish above tile
III. CEILING FINISHES
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted ficem board ceiling
55. Unit Finishes
TURNOVER FINISHES
Granite finish kitchen countertop
IV. KITCHEN AREA
complete with cabinet system
V. DOORS
Entrance Door Wooden panel door on metal jamb
Bedroom Door Wooden door on metal jamb
Toilet Door Wooden door with louver on metal jamb
Aluminum framed glass panel w/ insect
Balcony Door screen
VI. WINDOWS Aluminum windows with insect screen
56. Clubhouse Concept
ADULT POOL
POOLSIDE LOUNGE
• FUNCTION HALL
OUTDOOR SHOWER
KIDDIE POOL • AIRCONDITIONED MULTI-USE HALL
• ENTERTAIMENT ROOM
• FITNESS GYM W/ DANCE AREA
• WATER STATION
• LAUNDRY PICK-UP STATION
WOOD PLANK DECK
• CONVENIENCE STORE
BALI-STYLE BALE
57. PMO SERVICES
• 24-hour security, with roving
personnel
• General maintenance of common
areas
• Move-in assistance
• Utilities application and payment
assistance
• Realty tax payment assistance
• Taxi call-in service
• Organizing of community events
• Newspaper delivery*
*Service available for a reasonable fee