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EAST RAYA GARDENS
 PROJECT BRIEF PRESENTATION
          09.30.08
Project Overview
PROJECT TYPE:    MID-RISE RESIDENTIAL DEVELOPMENT

PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW AND
              SINGLE ROW BUILDING TYPES

UNIT TYPE/MIX:   2-BEDROOM & 3-BEDROOM UNIT MIX

NO. OF BLDGS:    8 MEDIUM-RISE (5 FLOORS) BUILDINGS

NO. OF UNITS:    778 UNITS; 524 PARKING SLOTS

PRICE RANGE:     2.25M TO 4.12M
Location Map
                                                                   THE
                                                                   SITE




THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.
Location Map
Area Distances
COMMERCIAL
     •    Tiendesitas – 4.7 Km
     •    SM Pasig – 4.9 Km
     •    Market-Market – 5.8 Km
     •    SM Megamall – 6.5 Km
     •    Robinsons Galleria – 7.4 Km

SCHOOLS
     •    University of Asia and the Pacific – 5.6 Km
     •    St. Paul College – 5.2 Km
     •    Lourdes School – 5.9 Km
     •    Pasig Catholic College – 3.7 Km
     •    Pamantasan ng Lungsod ng Pasig – 2.6 Km

HOSPITALS
     •    New Medical City – 6.0 Km
     •    Rizal Medical Center – 3.5 Km
     •    Pasig City General Hospital – 1.4 Km
     •    St. Therese Hospital – 2.0 Km

 NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE
 SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES
 MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS
MARKET STUDY / COMPETITIVE
       LANDSCAPE
PASIG COMPETITORS

     PROJECTS                    LOCATION                        DEVELOPER            LAND AREA     NO. UNITS


                     MERCEDES AVE., COR LUIS ST., PASIG
 EAST RAYA GARDENS                                               DMCI HOMES            2.9 HAS         778
                                   CITY

 CAMBRIDGE VILLAGE             CAINTA, RIZAL              EMPIRE EAST LAND HOLDINGS    7.4 HAS        3,221


    MARQUINTON        SUMULONG HIWAY COR. FERNANDO
                                                                FEDERAL LAND          3,422 SQM       1,011
    RESIDENCES             AVE., MARIKINA CITY


  ONE OASIS TOWER         ORTIGAS EXT., PASIG CITY             FILINVEST LAND           4.3 has        240

                                                            P.A. METRO RESIDENCES
  EAST RESIDENCES     ORTIGAS AVE. EXTN., CAINTA, RIZAL                               9,000 SQ.M.      116
                                                                   BUILDERS
                      RAYMUNDO AVE., MAYBUNGA, PASIG           DYNAMIC REALTY &
 HAMPTON GARDENS                                                                         1 HA         1,584
                                  CITY                          RESOURCE CORP.
                     CALLE INDUSTRIA ST., BAGUMBAYAN,
    AQUA VERDE                                               ORTIGAS & COMPANY          12 HAS         142
                               QUEZON CITY

 ASPIRE@NUVO CITY            LIBIS, QUEZON CITY             NUVOLAND PHILIPPINES       4.2 HAS         800

                       EVANGELIST ST., NEW SANTOLAN,
BRENTWOOD MANSIONS                                                CITYLAND             5.9 HAS         240
                                PASIG CITY


• 8 projects were identified as competitors of East Raya Gardens in Pasig City.
• Active players in the area are Federal Land (Marquinton Residences), Filinvest (One Oasis), Ortigas &
Company (Aqua Verde), Nuvoland (Aspire@Nuvo City), and Cityland (Brentwood Mansions).
UNIT MIX & SELLING PRICE
                                     UNIT                              TCP RANGE            AVERAGE      AVERAGE
       PROJECTS       NO. OF UNITS               FLOOR AREA
                                     TYPE                           LOW          HIGH         TCP       PRICE/SQM

                                      2 BR    42sqm(TA=56.5sqm)
                                                    42 sqm        2,200,000
                                                                  2,200,000    2,700,000
                                                                               2,600,000    2,450,000
                                                                                            2,400,000     38,938
                                                                                                          52,453
EAST RAYA GARDENS         778         2 BR    49.5sqm(TA=64sqm)
                                                    49.5 sqm      2,600,000
                                                                  2,600,000    3,000,000
                                                                               3,100,000    2,800,000
                                                                                            2,850,000     40,625
                                                                                                          62,266
                                      3 BR           66 sqm
                                              66.0sqm(TA=88sqm)   3,600,000
                                                                  3,600,000    4,300,000
                                                                               4,100,000    3,950,000
                                                                                            3,850,000     59,848
                                                                                                          40,909
                                      1 BR     30 sqm - 34 sqm    860,000      1,000,000     930,000      29,040
CAMBRIDGE VILLAGE         3,221
                                      2 BR     40 sqm - 50 sqm    975,000       1,470,000   1,222,500     26,888
                                      1 BR     22 sqm - 24 sqm           1,302,500          1,302,500     56,630
      MARQUINTON
                          1,011       2 BR     41 sqm -45 sqm            2,404,266          2,404,266     55,913
      RESIDENCES
                                      3 BR     68 sqm -104 sqm           5,578,500          5,578,500     64,866
                                     STUDIO         22 sqm               1,534,000          1,534,000     69,727
    ONE OASIS TOWER       240         1 BR     28 sqm - 45 sqm           2,443,000
                                                                   1,874,096 – 3,011,940    2,443,000     66,932
                                      2 BR     43 sqm - 58 sqm     2,964,850 – 3,999,100
                                                                         3,482,000          3,482,000     68,950

    EAST RESIDENCES       116         1 BR          30 sqm        730,000       940,500     835,250       27,842

                                     STUDIO        19 sqm          914,000       950,000     932,000      49,053
HAMPTON GARDENS           1,584       1 BR     25 sqm - 29 sqm    1,180,000     1,370,000   1,275,000     47,221
                                      2 BR     34 sqm - 40 sqm    1,500,000     2,000,000   1,750,000     47,059
                                      1 BR         44 sqm                3,600,000          3,600,000     81,818
      AQUA VERDE          142
                                      2 BR         80 sqm                7,000,000          7,000,000     87,500
                                     STUDIO        34 sqm         2,400,000    2,600,000    2,500,000     73,529
ASPIRE@NUVO CITY          800         1 BR         54 sqm         3,600,000    3,900,000    3,750,000     69,444
                                      2 BR         80 sqm         5,800,000    6,300,000    6,050,000     75,625
                                      1 BR     22 sqm - 25 sqm     800,000     1,170,000     985,000      41,582
      BRENTWOOD
                          240         2 BR     31 sqm - 55 sqm    1,200,000    2,000,000    1,600,000     37,537
       MANSIONS
                                      3 BR     43 sqm - 56 sqm    1,500,000    2,000,000    1,750,000     35,299
•      ERG is also priced competitively against competition. It is in fact priced much lower than One Oasis,
       Marquinton Residences,
•      2-BR unit configurations are of the same size range than that of Marquinton and One Oasis.
PRICE SEGMENT

                                                 MONTHLY AMORTIZATION RANGE         REQUIRED MONTHLY HOUSEHOLD
               PRICE SEGMENT
                                                  (20/80, 10YTP at 17% Int. rate)           INCOME (30%)
  700,000 - 1.3M            ECONOMIC                      9,748 - 18,075                     35,000 - 65,000

   1.3M - 2.5M              CORE-MID                      18,075 - 34,760                   65,000 - 120,000

    2.5M - 5M               UPPER-MID                     34,760 - 69,520                   120,000 - 250,000

     5M - 7M           SINGLE A HIGH-END                  69,520 - 97,330                   250,000 - 350,000

    7M - 15M               AA HIGH-END                   97,330 - 208,560                   350,000 - 700,000

    15M - UP               AAA HIGH-END                   208,560 and up                     700,000 and up



                                          NO. OF       FLOOR
               PROJECTS      UNIT MIX                                         PRICE RANGE
                                          UNITS         AREA

                               2 BR        270         42 sqm          2,200,000       2,700,000
                                                                                       2,600,000
               EAST RAYA
                               2 BR        368        49.5 sqm         2,600,000       3,000,000
                                                                                       3,100,000
                GARDENS
                               3 BR        140         66 sqm          3,600,000       4,100,000
                                                                                       4,300,000




East Raya Garden Target Market
– 35% CORE-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P65,000 – 120,000.
– 65% UPPER-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.
SALES TAKE-UP
                           NO. OF                          REMAINING   AVE. SALES PER
         PROJECTS                     UNITS SOLD      %
                           UNITS                             UNITS         MONTH

   EAST RAYA GARDENS        778

AS OF MARCH 2008

    CAMBRIDGE VILLAGE       3,221        3,062       95%      159            34

 MARQUINTON RESIDENCES      1,066        1,008       95%      58             20

     ONE OASIS TOWER        549          341         62%      208            34

     EAST RESIDENCES        116           83         72%      33             4

    HAMPTON GARDENS         1,584         46         3%      1,538           3

AS OF SEPTEMBER 2008

        AQUA VERDE          142           16         11%      126            4

    ASPIRE@NUVO CITY        800          559         70%      241            80

  BRENTWOOD MANSIONS        240           5          2%       235            5



 • Available units for sale of competition – 2,598 units
COMPETITOR USP / VPS

MARQUINTON               ONE OASIS –
RESIDENCES –             Resort-inspired
Mixed use                amenities
development with
commercial/retail
areas, outdoor
resort-style swimming
pool




 ASPIRE@NUVO              BRENTWOOD
 CITY –                   MANSION –
 Mixed use                Low selling
 development              price / low
 with commercial          price per sq.m.
 areas and
 offices, low
 monthly
 amortization thru
 bank financing
AQUA VERDE at CIRCULO VERDE
Mixed use development with commercial areas and offices, features green
           architecture, resort-like amenities, man-made river
SUCCESS OF DMCI HOMES IN PASIG

DMCI Homes has been doing well in the Pasig area over the past
few years as evident of sold out DMCI Homes themed projects
such as East Ortigas Mansions, Mayfield Park Residences and
Riverfront Residences.

DMCI Homes has already establish a foot hold and built a solid
reputation as a builder/developer in the Pasig area. Sales
performance of success projects mentioned above are
barometer and testaments that residential market in Pasig and
nearby areas generally accept the unique development (resort-
like community) DMCI Homes has introduced over the past
years.
KEY FACTORS / STRENGTHS OF ERG
                                              OVER COMPETITION

CAMBRIDGE VILLAGE – Poor location, High density community
MARQUINTON RESIDENCES – Location is far from CBD (Ortigas)
ONE OASIS TOWER – Filinvest has no track record yet in MRB
AQUA VERDE – High price per sq.m
ASPIRE@NUVO CITY – High price per sq.m
BRENTWOOD MASIONS – Poor quality of unit finishes
EAST RESIDENCES – Developer is not known in the industry and no track record yet
HAMPTON GARDENS – Old project, Developer is not known in the industry and no track record yet
TARGET MARKET
Demographics

a. Primary market – Upgraders from Pasig and nearby areas –
   Marikina, Antipolo, Cainta and Rizal aspiring to move to a
   nearer abode to the CBD (Ortigas/Makati),Early Nesters aged
   31 to 40 yrs. old with gross monthly income of Php 120,000-
   above. They are career-oriented individuals with toddlers and
   pre-school children.

b. Secondary market – First time buyers and upgraders within
   Pasig. Young professionals in their late 20’s and 30’s
   employed in BPO Centers and multi-national corporations in
   nearby Ortigas and Libis area looking for a relaxing home
   near their place of work.
Psychographics (The Cocooners)

They are practical individuals looking for a secured, protected
and peaceful home environment away from the daily stresses
of work.

They are settled individuals who want to live in an exclusive
place detached from the frenetic city environment where they
can relax and rejuvenate their mind, body and soul to
enhance their overall well-being. They want a home that is
fresh, modest looking, a place where they can grow old in.

They are dependable, caring family-oriented individuals who
values the essential things in life. They seek to attain a good
balance in their career and family life.
RIVERFRONT
                                      RFR attracts both single and married buyers

                     Launch to Date                                                                  Year to date

                            RFR - Marital Status                                                   RFR - Marital Status
                             Not Indicated,                                                      Separated, 4, Not Indicated,
            Separated, 6,       71, 9%                                                   Widowed, 4, 1%            8, 2%
                1%
                                                                                            1%
 Widowed, 5, 1%                                          Married , 344,
                                                             43%                                                                Married , 232,
                                                                                                                                    48%

                                                                          Single, 234,
                                                                             48%
Single, 380, 46%


                                                                                                                                Base: 484
                                                          Base: 809


Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
RIVERFRONT
                    RFR attracts both 31-40 years and 30 years and below age groups

                      Launch to Date                                                                      Year to date

                            RFR - Age Bracket                                                          RFR - Age Bracket

                                                                                                                   Not Indicated,
                                                                                                  61 Above, 11,
                         61 Above, 14, Not Indicated,                                                  2%
                                                                                                                      12, 2%
                                          30, 4%                                     51 - 60, 40, 8%                                30 Below, 161,
            51 - 60, 59, 7% 2%                          30 Below, 272,
                                                                                                                                        34%
                                                            34%          41 - 50, 65, 13%
 41 - 50, 115,
     14%




                         31 - 40, 319,                                                             31 - 40, 195,
                             39%                                                                       41%

                                                                                                                                         Base: 484
                                                            Base: 809



Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
RIVERFRONT
         RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by
                               Quezon City and Provinces area

                        Launch to Date                                                                       Year to date


                             RFR - Residence                                                            RFR - Residence

               Not Indicated,                                                                          Not Indicated, Makati, 24, 5%
                              Makati, 42, 5% Manila, 44, 5%                        Outside MM, 74,
                 93, 11%                                                                                  21, 4%                   Manila, 32, 7%
     Outside MM,                                          Quezon City,                  15%
                                                                                                                                              Quezon City,
      111, 14%                                              125, 15%          Overseas, 37,                                                      79, 16%
                                                                                  8%
Overseas, 47,
    6%                                                        Pateros -
                                                                             South 2, 10, 2%                                                      Pateros -
South 2, 13, 2%                                             Taguig, 8, 1%                                                                       Taguig, 3, 1%
                                                                              South 1, 10, 2%
   South 1, 16, 2%
                                                 Central, 236,                                                                  Central, 142,
                 North, 12, 1% East, 62, 8%                                             North, 9, 2%
                                                    30%                                                                            29%
                                                                                                        East, 43, 9%

                                                                 Base: 809                                                                           Base: 484

 Note:
 Launch to date – from launch of specific projects to August 2008
 Year to date – from December 2007 – August 2008
RIVERFRONT
           Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas,
                                  Makati City and Overseas
                   Launch to Date                                                                     Year to date


                    RFR - Work Address                                                       RFR - Work Address

                     Makati, 95, 12% Manila, 23, 3% Quezon City,                                       Makati, 62, 13%
                                                                                                                          Manila, 18, 4%
                                                      60, 7%                Not Indicated,
 Not Indicated,                                              Pateros -        158, 33%                                               Quezon City,
   357, 45%                                                Taguig, 17, 2%                                                              45, 9%
                                                            Central, 133,   Outside MM,                                                 Pateros -
                                                               16%            24, 5%                                                  Taguig, 12, 2%

                                                         North, 7, 1%            Overseas, 47,                                   Central, 99,
        Outside MM,                               South 1, 8, 1%                     10%                                           20%
                    Overseas, 64,                                                                                   South 1, 6, 1%
          31, 4%                                                                    South 2, 9, 2%
                        8%        South 2, 10, 1%                                                    North, 3, 1%

                                                              Base: 809                                                                 Base: 484


Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
RIVERFRONT
              More tha half of RFR buyers are employed in private companies/agencies

                        Launch to Date                                                          Year to date


                    RFR - Occupation Type                                              RFR - Occupation Type


    Not Indicated,                                                          Not Indicated,
      247, 31%                                                                117, 24%


                                                                      Others*, 3, 1%

                                                     Employed, 445,
                                                                       Professional,                           Employed, 285,
                                                         55%                                                       58%
        Professional,                                                    47, 10%
           65, 8%                                                               Entrepreneur,
                         Entrepreneur,                                              32, 7%
                            48, 6%                     Base: 809
                                                                                                                 Base: 484


Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
RIVERFRONT
                     Most RFR buyers claimed to be earning P150,001 and above

                     Launch to Date                                                      Year to date

                   RFR - Income Bracket                                                 RFR - Income Bracket
                                    P50,000 and                                                  P50,000 and P50,001 -
                                    below, 115,     P50,001 -                                   below, 34, 7% P80,000, 43,
                                       14%         P80,000, 60,                                                   9%
                                                                                                                         P80,001 -
  Not Indicated,                                       7%                                                               P120,000, 36,
                                                                       Not Indicated,
    329, 42%                                                                                                                7%
                                                        P80,001 -        229, 47%
                                                       P120,000, 64,
                                                                                                                              P120,001 -
                                                           8%
                                                                                                                             P150,000, 13,
                                                    P120,001 -
                                                                                                                                 3%
                                                   P150,000, 35,
                                    P150,001 and                                                            P150,001 and
                                                       4%
                                     above, 206,                                                             above, 129,
                                        25%                                                                     27%
                                                         Base: 809                                                           Base: 484


Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
RIVERFRONT
        RFR attracts buyers who already have their own house, some are renting and
                          others are still living with their relatives
                      Launch to Date                                                    Year to date


                  RFR - Home Ownership                                                RFR - Home Ownership

                                              Owned, 159,                                                 Owned, 93,
                                                20%                                                         19%
 Not Indicated,
   330, 41%                                                          Not Indicated,
                                                                       229, 47%

                                                      Rented, 124,                                                      Rented, 72,
                                                         15%                                                              15%

                                   Living with                                                          Living with
                                  Relatives, 196,                                                      Relatives, 90,
                                       24%              Base: 809                                          19%
                                                                                                                        Base: 484


Note:
Launch to date – from launch of specific projects to August 2008
Year to date – from December 2007 – August 2008
PROJECT NAME
      &
    LOGO
VALUE PROPOSITION
What    :   The only Balinese-inspired mid-rise
            residential village in Pasig
How     :   That offers a genuine sense of retreat
            and serenity with its distinct Balinese-
            themed architecture and resort amenities
Who     :   For upgraders within Pasig and nearby
            areas
Why     :   Aspiring for a secured, relaxing and
            exclusive community
Where   :   Within easy reach from commercial and
            business districts
When    :   In a time of compounding stress in urban
            living
Idyllic and Accessible Location
Right within the heart of the bustling city lies the quiet
side of Pasig, with lesser traffic congestions and
more freedom to move around, travel time is
minimized allowing you to spend more time on the
things you enjoy.

Strategically situated along Mercedes Ave., Pasig
City. It is in close proximity to major thoroughfares--
C5 road and Ortigas Avenue. Leading commercial
establishments such as SM Megamall, SM Pasig
Supercenter, Tiendesitas, Robinsons Galleria and
prominent learning institutions like University of Asia
and the Pacific, St. Paul College are just nearby. It is
accessible as well to top notch universities in the
country - U.P. and Ateneo. Also, modern hospital
Medical City is within easy reach.
Inspirations of Bali
East Raya Gardens is a residential village
composed of eight medium rise, 5-storey buildings
which features distinct Balinese architecture
perfectly complemented with 500 square meters of
lush Balinese gardens & water features to provide
you a relaxing environment.

Characterized by traditional building forms that
imitate nature, earthy tones of wood, bamboo and
natural stones were used throughout the project to
give you not only a feeling of oneness with nature
but peace and tranquility as well.The inspirations of
Bali is taken down even to the tiniest of details – the
building ornaments, carved wall panels, artworks,
stone sculptures and exotic plants keep the spirit of
modern Bali alive in the development.
Invigorating Resort Amenities
A relaxing haven that promotes overall
positive well-being featuring a sprawling
pavilion-like clubhouse structures that are
seamlessly interconnected by walkways, foot
bridges, courtyards, ponds and gardens. With
60% of the entire land area dedicated to open
spaces, landscapes and other recreational
facilities, you have plenty of room to breathe
and unwind after a stressful day at work.

Active and passive leisure activities are
abound in the central amenities area such as
the infinity pool, playcourts, playgrounds,
themed gardens, meditation pavilion, pocket
parks, gazebos and indoor clubhouse facilities
which are intended to provide its residents a
Bali-style getaway experience within the
confines of their homes.
Security and Assurance
Come home to a secured and peaceful community
featuring an impressive Balinese grand entrance
gate with a 24-hour roving security service and
electrified perimeter fence, ensuring your family’s
safety and peace of mind, always.

Its ideal serene environment is conducive in
developing trust and confidence among its
neighbors. A dependable community that looks
after your needs just the way your family would.

Also, the property is properly maintained and
preserved by DMCI Homes’ Property Management
Team who are readily available to extend
assistance to each resident’s needs.
CONCEPT STATEMENT
A sense of privacy. A world of your own. That’s what
you get when you step into DMCI’s latest offering…
where you leave all the cares you have and get
transported to a world totally your own.

A place where you and your family can discover the
simple pleasures of life because now, you have the
time, and you are at peace, relaxed and comfortable…
A private little world of indulgence and tranquility… at
East Raya Gardens.
Communication Strategies

  Leverage on the success of Raya Garden theme, sense of place
  and a relaxing home environment.

  Capitalize on the strong performance of Riverfront in the area –
  demand for Riverfront convert to East Raya Gardens.

  Harp location with better wider road and away from the bustling
  Pasig City center, peaceful and quiet side of Pasig.

  Establish the essence of living amongst Target Market –
  simplicity and serenity are true measurements of quality life.
MERCHANDISING
  IN PLACE
MERCHANDISING IN PLACE




Billboard Onsite
MERCHANDISING IN PLACE




                                                  Billboard @ East Ortigas Mansion site



Billboard @ Eagle St.-Sandoval Bridge

* Another Billboard is also located at Shell Felix Ave. site

  * HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27)
PROJECT IN FOCUS
Architectural Concept
ARCHITECTURE STYLE:            MODERN BALINESE

1.   CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE;
     PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS
     AND GARDENS
2.   TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE
     SCULPTURES AND EXOTIC PLANTS
3.   USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN
     EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES
4.   WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE
     CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS
     STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES
Site Development
LAND AREA      =   2.9 HECTARES
NO. OF BLDGS   =   8 MID-RISE STRUCTURES
# of STOREYS   =   5 W/ BASEMENT PARKING
DENSITY        =   251 UNITS/HECTARE
NO OF UNITS    =   778 UNITS
PARKING        =   524 SLOTS
                   (476 covered and 48 open)              RAJA
                                                          (BLDG D)
UNIT MIX       =   2BR & 3BR

                                                                     SAMAYA
                                                                     (BLDG C)

                                                 BANYAN
                                                 (BLDG E)

                                  RUMAH                                         SENJA
                                  (BLDG H)                                      (BLDG B)




                                    LOVINA     RAMA                  AMANUSA
                                    (BLDG G)   (BLDG F)              (BLDG A)
Development Features
• Grand entrance
• Electric perimeter fence
• Overhead water tank and cistern
• Garbage collection facilities
• Back-up generator
• WI-FI connectivity at the Clubhouse
• Water Station
• Convenience Store
• Laundry Station
Building Features
• Balinese-inspired façade
• Resort-themed receiving area at the upper ground floor
• Single-loaded, inside corridor design
• Landscaped atrium at the upper ground floor
• Covered parking at lower ground floor
• Service area at roof deck with provisions for individually metered
  water and electricity
• Fire alarm and fire hose cabinets along corridors
• Elevators in all buildings
• Fire exits at both wings
• Balcony in all units
Unit Features
Provisions:
• Provision for window-type AC at Master’s Bedroom & Bedroom 2
• Provision for cable TV connection
• Provision for telephone line connection


Inclusions:
• Individual electric meters
• Individual mail boxes with keys
• Smoke detectors
• Bedroom partitions
RAJA
                                                            (BLDG D)


                                                                       SAMAYA
                                                                       (BLDG C)
                                                 BANYAN
                                                 (BLDG E)

                       RUMAH                                                      SENJA
                       (BLDG H)                                                   (BLDG B)




                  LOVINA                         RAMA                  AMANUSA
                  (BLDG G)                       (BLDG F)              (BLDG A)




Approved building names as of August 27, 2008.
Building Plans – Ground Floor
                             Facing Amenities




                             AMANUSA
2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 8 units     3BR 66 sqm – 4 units
               average of 21 units at Upper ground level
Building Plans – 2nd to 5th Floor
                             Facing Amenities




                              AMANUSA
2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 9 units     3BR 66 sqm – 4 units
               average of 22 units at Upper ground level
Unit Mix

                         Unit Type
Buildings                                        Total
            42.00 sqm   49.50 sqm    66.00 sqm
Amanusa        45          44           20       109
 Senja         25          24           20        69
Samaya         50          49           20       119
  Raja         45          44           20       109
Banyan         55          54           20       129
 Rama          0           60           10        70
 Lovina        0           44           10        54
 Rumah         50          49           20       119
  Total       270         368          140       778
   %          35%         47%          18%       100%
Unit Lay-out – 42.00 sqm




                 Service Area   7.00 sqm
Unit Lay-out – 49.50 sqm




             Service Area   7.00 sqm
Unit Lay-out – 66.00 sqm




              Service Area   7.00 sqm
Unit Finishes
TURNOVER FINISHES
I. FLOOR FINISHES
   Living, Dining and Kitchen   Low maintenance resilient flooring
                                   w/ baseboard
   Bedrooms                     Low maintenance resilient flooring
                                   w/ baseboard
   Balcony                      Ceramic tiles with pebble washout
   Toilet                       Unglazed ceramic tiles
II. WALL FINISHES
   Interior Walls               Painted finish
   Toilet                       Painted plain cement finish above tile
III. CEILING FINISHES
   Living, Dining and Kitchen   Painted plain cement finish
   Bedrooms                     Painted plain cement finish
   Toilet                       Painted ficem board ceiling
Unit Finishes
TURNOVER FINISHES

                              Granite finish kitchen countertop
IV. KITCHEN AREA
                              complete with cabinet system


V. DOORS

  Entrance Door               Wooden panel door on metal jamb

  Bedroom Door                Wooden door on metal jamb

  Toilet Door                 Wooden door with louver on metal jamb
                              Aluminum framed glass panel w/ insect
  Balcony Door                screen

VI. WINDOWS                   Aluminum windows with insect screen
Clubhouse Concept




                     ADULT POOL
POOLSIDE LOUNGE




                                                •   FUNCTION HALL
                       OUTDOOR SHOWER
     KIDDIE POOL                                • AIRCONDITIONED MULTI-USE HALL
                                                • ENTERTAIMENT ROOM
                                                • FITNESS GYM W/ DANCE AREA
                                                • WATER STATION
                                                • LAUNDRY PICK-UP STATION
 WOOD PLANK DECK
                                                • CONVENIENCE STORE
                              BALI-STYLE BALE
PMO SERVICES


• 24-hour security, with roving
  personnel
• General maintenance of common
  areas
• Move-in assistance
• Utilities application and payment
  assistance
• Realty tax payment assistance
• Taxi call-in service
• Organizing of community events
• Newspaper delivery*


     *Service available for a reasonable fee
MILESTONE




Amanusa Building – Target RFO by February 2010
SALES OFFICE
UNIT PRICES

       Unit Type                      Price Range
                         2-BR
42 sqm                       Php 2.25M – 2.70M
49.5 sqm                     Php 2.63M – 3.00M
                         3-BR
66 sqm                       Php 3.65M – 4.12M

 * Amanusa Building Covered Parking    Php 400,000.00
PAYMENT TERMS

• Reservation Fee                    Php 20,000
• Minimum Downpayment                20%
• Standard in-house payment terms will apply, but again,
  minimum DP is now 20%.
   •     10% discount in cash payment
   •     5% discount on 40-60 payment terms
   •     4% discount on 30-70 payment terms
   •     3% discount on 20-80 payment terms

• No bank financing yet.
SAMPLE COMPUTATION
EAST RAYA GARDENS

  Sales Channel     October   November   TOTAL
      Division 1       4          4       8
      Division 2      12         12       24
      Division 3       4          4       8
      E-Brokers        6          6       12
    International      4          4       8
Total                 30         30       60
End of Presentation

    Thank you

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  • 1. EAST RAYA GARDENS PROJECT BRIEF PRESENTATION 09.30.08
  • 2. Project Overview PROJECT TYPE: MID-RISE RESIDENTIAL DEVELOPMENT PRODUCT TYPE: CONDOMINIUM UNITS; DOUBLE-ROW AND SINGLE ROW BUILDING TYPES UNIT TYPE/MIX: 2-BEDROOM & 3-BEDROOM UNIT MIX NO. OF BLDGS: 8 MEDIUM-RISE (5 FLOORS) BUILDINGS NO. OF UNITS: 778 UNITS; 524 PARKING SLOTS PRICE RANGE: 2.25M TO 4.12M
  • 3. Location Map THE SITE THE PROJECT SITE IS LOCATED ALONG MERCEDES AVENUE CORNER LUIS ST., PASIG CITY.
  • 5. Area Distances COMMERCIAL • Tiendesitas – 4.7 Km • SM Pasig – 4.9 Km • Market-Market – 5.8 Km • SM Megamall – 6.5 Km • Robinsons Galleria – 7.4 Km SCHOOLS • University of Asia and the Pacific – 5.6 Km • St. Paul College – 5.2 Km • Lourdes School – 5.9 Km • Pasig Catholic College – 3.7 Km • Pamantasan ng Lungsod ng Pasig – 2.6 Km HOSPITALS • New Medical City – 6.0 Km • Rizal Medical Center – 3.5 Km • Pasig City General Hospital – 1.4 Km • St. Therese Hospital – 2.0 Km NOTE: DISTANCES ARE MEASURED IN ODOMETER READING BY TAKING THE SHORTEST POSSIBLE ROUTE FROM THE PROJECT SITE TO THE PLACES MENTIONED AND NOT BY STRAIGHT-LINE METHOD USING ROAD MAPS
  • 6. MARKET STUDY / COMPETITIVE LANDSCAPE
  • 7. PASIG COMPETITORS PROJECTS LOCATION DEVELOPER LAND AREA NO. UNITS MERCEDES AVE., COR LUIS ST., PASIG EAST RAYA GARDENS DMCI HOMES 2.9 HAS 778 CITY CAMBRIDGE VILLAGE CAINTA, RIZAL EMPIRE EAST LAND HOLDINGS 7.4 HAS 3,221 MARQUINTON SUMULONG HIWAY COR. FERNANDO FEDERAL LAND 3,422 SQM 1,011 RESIDENCES AVE., MARIKINA CITY ONE OASIS TOWER ORTIGAS EXT., PASIG CITY FILINVEST LAND 4.3 has 240 P.A. METRO RESIDENCES EAST RESIDENCES ORTIGAS AVE. EXTN., CAINTA, RIZAL 9,000 SQ.M. 116 BUILDERS RAYMUNDO AVE., MAYBUNGA, PASIG DYNAMIC REALTY & HAMPTON GARDENS 1 HA 1,584 CITY RESOURCE CORP. CALLE INDUSTRIA ST., BAGUMBAYAN, AQUA VERDE ORTIGAS & COMPANY 12 HAS 142 QUEZON CITY ASPIRE@NUVO CITY LIBIS, QUEZON CITY NUVOLAND PHILIPPINES 4.2 HAS 800 EVANGELIST ST., NEW SANTOLAN, BRENTWOOD MANSIONS CITYLAND 5.9 HAS 240 PASIG CITY • 8 projects were identified as competitors of East Raya Gardens in Pasig City. • Active players in the area are Federal Land (Marquinton Residences), Filinvest (One Oasis), Ortigas & Company (Aqua Verde), Nuvoland (Aspire@Nuvo City), and Cityland (Brentwood Mansions).
  • 8. UNIT MIX & SELLING PRICE UNIT TCP RANGE AVERAGE AVERAGE PROJECTS NO. OF UNITS FLOOR AREA TYPE LOW HIGH TCP PRICE/SQM 2 BR 42sqm(TA=56.5sqm) 42 sqm 2,200,000 2,200,000 2,700,000 2,600,000 2,450,000 2,400,000 38,938 52,453 EAST RAYA GARDENS 778 2 BR 49.5sqm(TA=64sqm) 49.5 sqm 2,600,000 2,600,000 3,000,000 3,100,000 2,800,000 2,850,000 40,625 62,266 3 BR 66 sqm 66.0sqm(TA=88sqm) 3,600,000 3,600,000 4,300,000 4,100,000 3,950,000 3,850,000 59,848 40,909 1 BR 30 sqm - 34 sqm 860,000 1,000,000 930,000 29,040 CAMBRIDGE VILLAGE 3,221 2 BR 40 sqm - 50 sqm 975,000 1,470,000 1,222,500 26,888 1 BR 22 sqm - 24 sqm 1,302,500 1,302,500 56,630 MARQUINTON 1,011 2 BR 41 sqm -45 sqm 2,404,266 2,404,266 55,913 RESIDENCES 3 BR 68 sqm -104 sqm 5,578,500 5,578,500 64,866 STUDIO 22 sqm 1,534,000 1,534,000 69,727 ONE OASIS TOWER 240 1 BR 28 sqm - 45 sqm 2,443,000 1,874,096 – 3,011,940 2,443,000 66,932 2 BR 43 sqm - 58 sqm 2,964,850 – 3,999,100 3,482,000 3,482,000 68,950 EAST RESIDENCES 116 1 BR 30 sqm 730,000 940,500 835,250 27,842 STUDIO 19 sqm 914,000 950,000 932,000 49,053 HAMPTON GARDENS 1,584 1 BR 25 sqm - 29 sqm 1,180,000 1,370,000 1,275,000 47,221 2 BR 34 sqm - 40 sqm 1,500,000 2,000,000 1,750,000 47,059 1 BR 44 sqm 3,600,000 3,600,000 81,818 AQUA VERDE 142 2 BR 80 sqm 7,000,000 7,000,000 87,500 STUDIO 34 sqm 2,400,000 2,600,000 2,500,000 73,529 ASPIRE@NUVO CITY 800 1 BR 54 sqm 3,600,000 3,900,000 3,750,000 69,444 2 BR 80 sqm 5,800,000 6,300,000 6,050,000 75,625 1 BR 22 sqm - 25 sqm 800,000 1,170,000 985,000 41,582 BRENTWOOD 240 2 BR 31 sqm - 55 sqm 1,200,000 2,000,000 1,600,000 37,537 MANSIONS 3 BR 43 sqm - 56 sqm 1,500,000 2,000,000 1,750,000 35,299 • ERG is also priced competitively against competition. It is in fact priced much lower than One Oasis, Marquinton Residences, • 2-BR unit configurations are of the same size range than that of Marquinton and One Oasis.
  • 9. PRICE SEGMENT MONTHLY AMORTIZATION RANGE REQUIRED MONTHLY HOUSEHOLD PRICE SEGMENT (20/80, 10YTP at 17% Int. rate) INCOME (30%) 700,000 - 1.3M ECONOMIC 9,748 - 18,075 35,000 - 65,000 1.3M - 2.5M CORE-MID 18,075 - 34,760 65,000 - 120,000 2.5M - 5M UPPER-MID 34,760 - 69,520 120,000 - 250,000 5M - 7M SINGLE A HIGH-END 69,520 - 97,330 250,000 - 350,000 7M - 15M AA HIGH-END 97,330 - 208,560 350,000 - 700,000 15M - UP AAA HIGH-END 208,560 and up 700,000 and up NO. OF FLOOR PROJECTS UNIT MIX PRICE RANGE UNITS AREA 2 BR 270 42 sqm 2,200,000 2,700,000 2,600,000 EAST RAYA 2 BR 368 49.5 sqm 2,600,000 3,000,000 3,100,000 GARDENS 3 BR 140 66 sqm 3,600,000 4,100,000 4,300,000 East Raya Garden Target Market – 35% CORE-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P65,000 – 120,000. – 65% UPPER-MID SEGMENT with a COMBINED MONTHLY HOUSEHOLD INCOME of P120,000 – 250,000.
  • 10. SALES TAKE-UP NO. OF REMAINING AVE. SALES PER PROJECTS UNITS SOLD % UNITS UNITS MONTH EAST RAYA GARDENS 778 AS OF MARCH 2008 CAMBRIDGE VILLAGE 3,221 3,062 95% 159 34 MARQUINTON RESIDENCES 1,066 1,008 95% 58 20 ONE OASIS TOWER 549 341 62% 208 34 EAST RESIDENCES 116 83 72% 33 4 HAMPTON GARDENS 1,584 46 3% 1,538 3 AS OF SEPTEMBER 2008 AQUA VERDE 142 16 11% 126 4 ASPIRE@NUVO CITY 800 559 70% 241 80 BRENTWOOD MANSIONS 240 5 2% 235 5 • Available units for sale of competition – 2,598 units
  • 11. COMPETITOR USP / VPS MARQUINTON ONE OASIS – RESIDENCES – Resort-inspired Mixed use amenities development with commercial/retail areas, outdoor resort-style swimming pool ASPIRE@NUVO BRENTWOOD CITY – MANSION – Mixed use Low selling development price / low with commercial price per sq.m. areas and offices, low monthly amortization thru bank financing
  • 12. AQUA VERDE at CIRCULO VERDE Mixed use development with commercial areas and offices, features green architecture, resort-like amenities, man-made river
  • 13. SUCCESS OF DMCI HOMES IN PASIG DMCI Homes has been doing well in the Pasig area over the past few years as evident of sold out DMCI Homes themed projects such as East Ortigas Mansions, Mayfield Park Residences and Riverfront Residences. DMCI Homes has already establish a foot hold and built a solid reputation as a builder/developer in the Pasig area. Sales performance of success projects mentioned above are barometer and testaments that residential market in Pasig and nearby areas generally accept the unique development (resort- like community) DMCI Homes has introduced over the past years.
  • 14. KEY FACTORS / STRENGTHS OF ERG OVER COMPETITION CAMBRIDGE VILLAGE – Poor location, High density community MARQUINTON RESIDENCES – Location is far from CBD (Ortigas) ONE OASIS TOWER – Filinvest has no track record yet in MRB AQUA VERDE – High price per sq.m ASPIRE@NUVO CITY – High price per sq.m BRENTWOOD MASIONS – Poor quality of unit finishes EAST RESIDENCES – Developer is not known in the industry and no track record yet HAMPTON GARDENS – Old project, Developer is not known in the industry and no track record yet
  • 16. Demographics a. Primary market – Upgraders from Pasig and nearby areas – Marikina, Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000- above. They are career-oriented individuals with toddlers and pre-school children. b. Secondary market – First time buyers and upgraders within Pasig. Young professionals in their late 20’s and 30’s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.
  • 17. Psychographics (The Cocooners) They are practical individuals looking for a secured, protected and peaceful home environment away from the daily stresses of work. They are settled individuals who want to live in an exclusive place detached from the frenetic city environment where they can relax and rejuvenate their mind, body and soul to enhance their overall well-being. They want a home that is fresh, modest looking, a place where they can grow old in. They are dependable, caring family-oriented individuals who values the essential things in life. They seek to attain a good balance in their career and family life.
  • 18. RIVERFRONT RFR attracts both single and married buyers Launch to Date Year to date RFR - Marital Status RFR - Marital Status Not Indicated, Separated, 4, Not Indicated, Separated, 6, 71, 9% Widowed, 4, 1% 8, 2% 1% 1% Widowed, 5, 1% Married , 344, 43% Married , 232, 48% Single, 234, 48% Single, 380, 46% Base: 484 Base: 809 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 19. RIVERFRONT RFR attracts both 31-40 years and 30 years and below age groups Launch to Date Year to date RFR - Age Bracket RFR - Age Bracket Not Indicated, 61 Above, 11, 61 Above, 14, Not Indicated, 2% 12, 2% 30, 4% 51 - 60, 40, 8% 30 Below, 161, 51 - 60, 59, 7% 2% 30 Below, 272, 34% 34% 41 - 50, 65, 13% 41 - 50, 115, 14% 31 - 40, 319, 31 - 40, 195, 39% 41% Base: 484 Base: 809 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 20. RIVERFRONT RFR attracts more buyers from Pasig, Mandaluyong and San Juan, followed by Quezon City and Provinces area Launch to Date Year to date RFR - Residence RFR - Residence Not Indicated, Not Indicated, Makati, 24, 5% Makati, 42, 5% Manila, 44, 5% Outside MM, 74, 93, 11% 21, 4% Manila, 32, 7% Outside MM, Quezon City, 15% Quezon City, 111, 14% 125, 15% Overseas, 37, 79, 16% 8% Overseas, 47, 6% Pateros - South 2, 10, 2% Pateros - South 2, 13, 2% Taguig, 8, 1% Taguig, 3, 1% South 1, 10, 2% South 1, 16, 2% Central, 236, Central, 142, North, 12, 1% East, 62, 8% North, 9, 2% 30% 29% East, 43, 9% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 21. RIVERFRONT Most RFR buyers work in Pasig, Mandaluyong, San Juan area, Manila areas, Makati City and Overseas Launch to Date Year to date RFR - Work Address RFR - Work Address Makati, 95, 12% Manila, 23, 3% Quezon City, Makati, 62, 13% Manila, 18, 4% 60, 7% Not Indicated, Not Indicated, Pateros - 158, 33% Quezon City, 357, 45% Taguig, 17, 2% 45, 9% Central, 133, Outside MM, Pateros - 16% 24, 5% Taguig, 12, 2% North, 7, 1% Overseas, 47, Central, 99, Outside MM, South 1, 8, 1% 10% 20% Overseas, 64, South 1, 6, 1% 31, 4% South 2, 9, 2% 8% South 2, 10, 1% North, 3, 1% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 22. RIVERFRONT More tha half of RFR buyers are employed in private companies/agencies Launch to Date Year to date RFR - Occupation Type RFR - Occupation Type Not Indicated, Not Indicated, 247, 31% 117, 24% Others*, 3, 1% Employed, 445, Professional, Employed, 285, 55% 58% Professional, 47, 10% 65, 8% Entrepreneur, Entrepreneur, 32, 7% 48, 6% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 23. RIVERFRONT Most RFR buyers claimed to be earning P150,001 and above Launch to Date Year to date RFR - Income Bracket RFR - Income Bracket P50,000 and P50,000 and P50,001 - below, 115, P50,001 - below, 34, 7% P80,000, 43, 14% P80,000, 60, 9% P80,001 - Not Indicated, 7% P120,000, 36, Not Indicated, 329, 42% 7% P80,001 - 229, 47% P120,000, 64, P120,001 - 8% P150,000, 13, P120,001 - 3% P150,000, 35, P150,001 and P150,001 and 4% above, 206, above, 129, 25% 27% Base: 809 Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 24. RIVERFRONT RFR attracts buyers who already have their own house, some are renting and others are still living with their relatives Launch to Date Year to date RFR - Home Ownership RFR - Home Ownership Owned, 159, Owned, 93, 20% 19% Not Indicated, 330, 41% Not Indicated, 229, 47% Rented, 124, Rented, 72, 15% 15% Living with Living with Relatives, 196, Relatives, 90, 24% Base: 809 19% Base: 484 Note: Launch to date – from launch of specific projects to August 2008 Year to date – from December 2007 – August 2008
  • 25. PROJECT NAME & LOGO
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  • 29. What : The only Balinese-inspired mid-rise residential village in Pasig How : That offers a genuine sense of retreat and serenity with its distinct Balinese- themed architecture and resort amenities Who : For upgraders within Pasig and nearby areas Why : Aspiring for a secured, relaxing and exclusive community Where : Within easy reach from commercial and business districts When : In a time of compounding stress in urban living
  • 30. Idyllic and Accessible Location Right within the heart of the bustling city lies the quiet side of Pasig, with lesser traffic congestions and more freedom to move around, travel time is minimized allowing you to spend more time on the things you enjoy. Strategically situated along Mercedes Ave., Pasig City. It is in close proximity to major thoroughfares-- C5 road and Ortigas Avenue. Leading commercial establishments such as SM Megamall, SM Pasig Supercenter, Tiendesitas, Robinsons Galleria and prominent learning institutions like University of Asia and the Pacific, St. Paul College are just nearby. It is accessible as well to top notch universities in the country - U.P. and Ateneo. Also, modern hospital Medical City is within easy reach.
  • 31. Inspirations of Bali East Raya Gardens is a residential village composed of eight medium rise, 5-storey buildings which features distinct Balinese architecture perfectly complemented with 500 square meters of lush Balinese gardens & water features to provide you a relaxing environment. Characterized by traditional building forms that imitate nature, earthy tones of wood, bamboo and natural stones were used throughout the project to give you not only a feeling of oneness with nature but peace and tranquility as well.The inspirations of Bali is taken down even to the tiniest of details – the building ornaments, carved wall panels, artworks, stone sculptures and exotic plants keep the spirit of modern Bali alive in the development.
  • 32. Invigorating Resort Amenities A relaxing haven that promotes overall positive well-being featuring a sprawling pavilion-like clubhouse structures that are seamlessly interconnected by walkways, foot bridges, courtyards, ponds and gardens. With 60% of the entire land area dedicated to open spaces, landscapes and other recreational facilities, you have plenty of room to breathe and unwind after a stressful day at work. Active and passive leisure activities are abound in the central amenities area such as the infinity pool, playcourts, playgrounds, themed gardens, meditation pavilion, pocket parks, gazebos and indoor clubhouse facilities which are intended to provide its residents a Bali-style getaway experience within the confines of their homes.
  • 33. Security and Assurance Come home to a secured and peaceful community featuring an impressive Balinese grand entrance gate with a 24-hour roving security service and electrified perimeter fence, ensuring your family’s safety and peace of mind, always. Its ideal serene environment is conducive in developing trust and confidence among its neighbors. A dependable community that looks after your needs just the way your family would. Also, the property is properly maintained and preserved by DMCI Homes’ Property Management Team who are readily available to extend assistance to each resident’s needs.
  • 35. A sense of privacy. A world of your own. That’s what you get when you step into DMCI’s latest offering… where you leave all the cares you have and get transported to a world totally your own. A place where you and your family can discover the simple pleasures of life because now, you have the time, and you are at peace, relaxed and comfortable… A private little world of indulgence and tranquility… at East Raya Gardens.
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  • 37. Communication Strategies Leverage on the success of Raya Garden theme, sense of place and a relaxing home environment. Capitalize on the strong performance of Riverfront in the area – demand for Riverfront convert to East Raya Gardens. Harp location with better wider road and away from the bustling Pasig City center, peaceful and quiet side of Pasig. Establish the essence of living amongst Target Market – simplicity and serenity are true measurements of quality life.
  • 40. MERCHANDISING IN PLACE Billboard @ East Ortigas Mansion site Billboard @ Eagle St.-Sandoval Bridge * Another Billboard is also located at Shell Felix Ave. site * HOTLINE INQUIRIES GENERATED: 78 CALLS (SEP. 9-27)
  • 42. Architectural Concept ARCHITECTURE STYLE: MODERN BALINESE 1. CHARACTERIZED BY TRADITIONAL BUILDING FORMS THAT IMITATE NATURE; PAVILION-LIKE STRUCTURES THAT ARE SEPARATED BY COURTYARDS, PONDS AND GARDENS 2. TROPICAL LANDSCAPE SETTINGS WITH OPEN SPACES FILLED WITH STONE SCULPTURES AND EXOTIC PLANTS 3. USE OF NATURAL STONE ON FACADE, PLASTERED WALLS PAINTED IN EARTHLY COLORS, FLOOR FINISHES IN EITHER WOOD OR CLAY TILES 4. WOOD AND BAMBOO INTERIOR FINISHES WITH ORNAMENTS THAT INCLUDE CARVED WALL PANEL OF PLANT PATTERNS, ARTWORKS SUCH AS STATUETTE, DECORATIVE POTTERY, AND WOOD ANTIQUES
  • 43. Site Development LAND AREA = 2.9 HECTARES NO. OF BLDGS = 8 MID-RISE STRUCTURES # of STOREYS = 5 W/ BASEMENT PARKING DENSITY = 251 UNITS/HECTARE NO OF UNITS = 778 UNITS PARKING = 524 SLOTS (476 covered and 48 open) RAJA (BLDG D) UNIT MIX = 2BR & 3BR SAMAYA (BLDG C) BANYAN (BLDG E) RUMAH SENJA (BLDG H) (BLDG B) LOVINA RAMA AMANUSA (BLDG G) (BLDG F) (BLDG A)
  • 44. Development Features • Grand entrance • Electric perimeter fence • Overhead water tank and cistern • Garbage collection facilities • Back-up generator • WI-FI connectivity at the Clubhouse • Water Station • Convenience Store • Laundry Station
  • 45. Building Features • Balinese-inspired façade • Resort-themed receiving area at the upper ground floor • Single-loaded, inside corridor design • Landscaped atrium at the upper ground floor • Covered parking at lower ground floor • Service area at roof deck with provisions for individually metered water and electricity • Fire alarm and fire hose cabinets along corridors • Elevators in all buildings • Fire exits at both wings • Balcony in all units
  • 46. Unit Features Provisions: • Provision for window-type AC at Master’s Bedroom & Bedroom 2 • Provision for cable TV connection • Provision for telephone line connection Inclusions: • Individual electric meters • Individual mail boxes with keys • Smoke detectors • Bedroom partitions
  • 47. RAJA (BLDG D) SAMAYA (BLDG C) BANYAN (BLDG E) RUMAH SENJA (BLDG H) (BLDG B) LOVINA RAMA AMANUSA (BLDG G) (BLDG F) (BLDG A) Approved building names as of August 27, 2008.
  • 48. Building Plans – Ground Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 8 units 3BR 66 sqm – 4 units average of 21 units at Upper ground level
  • 49. Building Plans – 2nd to 5th Floor Facing Amenities AMANUSA 2BR 42.00 sqm – 9 units 2BR 49.5 sqm – 9 units 3BR 66 sqm – 4 units average of 22 units at Upper ground level
  • 50. Unit Mix Unit Type Buildings Total 42.00 sqm 49.50 sqm 66.00 sqm Amanusa 45 44 20 109 Senja 25 24 20 69 Samaya 50 49 20 119 Raja 45 44 20 109 Banyan 55 54 20 129 Rama 0 60 10 70 Lovina 0 44 10 54 Rumah 50 49 20 119 Total 270 368 140 778 % 35% 47% 18% 100%
  • 51. Unit Lay-out – 42.00 sqm Service Area 7.00 sqm
  • 52. Unit Lay-out – 49.50 sqm Service Area 7.00 sqm
  • 53. Unit Lay-out – 66.00 sqm Service Area 7.00 sqm
  • 54. Unit Finishes TURNOVER FINISHES I. FLOOR FINISHES Living, Dining and Kitchen Low maintenance resilient flooring w/ baseboard Bedrooms Low maintenance resilient flooring w/ baseboard Balcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles II. WALL FINISHES Interior Walls Painted finish Toilet Painted plain cement finish above tile III. CEILING FINISHES Living, Dining and Kitchen Painted plain cement finish Bedrooms Painted plain cement finish Toilet Painted ficem board ceiling
  • 55. Unit Finishes TURNOVER FINISHES Granite finish kitchen countertop IV. KITCHEN AREA complete with cabinet system V. DOORS Entrance Door Wooden panel door on metal jamb Bedroom Door Wooden door on metal jamb Toilet Door Wooden door with louver on metal jamb Aluminum framed glass panel w/ insect Balcony Door screen VI. WINDOWS Aluminum windows with insect screen
  • 56. Clubhouse Concept ADULT POOL POOLSIDE LOUNGE • FUNCTION HALL OUTDOOR SHOWER KIDDIE POOL • AIRCONDITIONED MULTI-USE HALL • ENTERTAIMENT ROOM • FITNESS GYM W/ DANCE AREA • WATER STATION • LAUNDRY PICK-UP STATION WOOD PLANK DECK • CONVENIENCE STORE BALI-STYLE BALE
  • 57. PMO SERVICES • 24-hour security, with roving personnel • General maintenance of common areas • Move-in assistance • Utilities application and payment assistance • Realty tax payment assistance • Taxi call-in service • Organizing of community events • Newspaper delivery* *Service available for a reasonable fee
  • 58. MILESTONE Amanusa Building – Target RFO by February 2010
  • 60. UNIT PRICES Unit Type Price Range 2-BR 42 sqm Php 2.25M – 2.70M 49.5 sqm Php 2.63M – 3.00M 3-BR 66 sqm Php 3.65M – 4.12M * Amanusa Building Covered Parking Php 400,000.00
  • 61. PAYMENT TERMS • Reservation Fee Php 20,000 • Minimum Downpayment 20% • Standard in-house payment terms will apply, but again, minimum DP is now 20%. • 10% discount in cash payment • 5% discount on 40-60 payment terms • 4% discount on 30-70 payment terms • 3% discount on 20-80 payment terms • No bank financing yet.
  • 63. EAST RAYA GARDENS Sales Channel October November TOTAL Division 1 4 4 8 Division 2 12 12 24 Division 3 4 4 8 E-Brokers 6 6 12 International 4 4 8 Total 30 30 60
  • 64. End of Presentation Thank you