Razr ecosystem

Motorola RAZR
Beauty with Brains

How To Guide #1: Selling the Ultimate Experience

MOTOROLA PROPRIETARY AND CONFIDENTIAL

An introduction to what makes Motorola Mobility unique......


Why did we build docks to start with?
All advanced smartphones use a lot of power and battery life has become a real issue

We invented ‘Smart Docks’ to encourage people to put their phones into charging mode

‘Whisper’ was the codename we used, a 128 bit encrypted handshake between the phone and dock

It ﬁres up the ‘Application Picker’, a cool and intuitive interface that offers bedside mode, ofﬁce mode, media
modes etc

The real magic is in the ‘Remember My Selection’ checkbox - once you tick this it will automatically open up
your preferred mode every time

Our technology is unique and exciting - it starts our journey of explaining our approach to smartphone
innovation

‘Remember my selection’
the magic key that makes docks
relevant for everyday use


Showcasing the experience
Whether you are using an HD Multimedia Dock or a LapDock, it is the experience that matters....

1. Mobile View
2. Personalising your experience
3. Managing ﬁles and accessing Google Docs
4. Admin features of Webtop 2.0 and LapDocks
5. Introducing the Firefox browsing and the comparison to the mobile phone experience
6. Taking it the ultimate level - full computing with Citrix
TM
7. Introducing MotoCast
TM
8. Introducing the new connected media experience with MotoCast
9. Using the Webtop interface in a corporate environment
10. Showcasing the critical on-device corporate applications


1. Mobile View
use your phone on your monitor/TV/projector EXACTLY as if it was still in your hand
swipe between panels, open up widgets, select apps
the PERFECT tool to showcase the very coolest apps on RAZR and our portfolio of phones
Top Tips
Your phone is just as easy to control, maybe even easier, using a mouse on a big screen.
Apps can become shared experiences on a larger screen, think Angry Birds on a 40” TV......
Point out applications showing as multiple tabs - ‘the best thing about Android is multitasking, the
hardest thing is ﬁnding what you are multitasking with’. This approach is UNIQUE and intuitive.

Mobile View

Multi tab application
control

Easy to select,
move between, and
shut down apps.


2. Personalising your experience
You can have different, independent wallpapers on your phone (Mobile View) and on your desktop
background

Top Tips
Upload a personal picture to make it feel more familiar and it creates the impression that you use this
technology every day (which I’m sure you do, or will soon.....)
Simply right click on your mouse anywhere on the desktop and you can select wallpapers - demo this....

1 2 3


You can also add many more shortcuts to the application toolbar at the bottom of the Webtop window, as
well as auto-hiding the toolbar


3. Managing ﬁles
Our high tier smartphones have a MASSIVE storage capacity, with 16GB on board and expandable up to
48GB with a 32GB microSD card
This is amazing, but how do you manage so many ﬁles. On our competitors phones its a nightmare, but we
have our unique File Manager in Webtop. It looks, feels and behaves in exactly the same way as your
personal computer. It also automatically recognises any USB memory sticks or USB mass storage devices
and shows them simply as another folder
and BEST OF ALL.... you can access all of your Google Docs, and any that have been shared with you as
though they were right there on your device. THIS IS A GAME CHANGER.

Top Tips
Make sure you have Google Docs content uploaded to access and showcase
Have a USB memory stick with content with you and put into the USB port of your lapdock or HDMM dock


1 Open up two File Manager windows and demo dragging and dropping ﬁles

2 Log into your Google Docs account and show the ﬁles contained as a folder on your File Manager window


4. Admin features of Webtop 2.0 and Lapdocks
You can manage all elements of your phone settings through Webtop, but there are also some additional
useful settings you can control

1 Manage the power usage of your phone 2 Control screen savers, display power usage,
and your Lapdock display sleep etc

You can set to Automatic, or prioritise There are multiple options, including some
the phone charging, or the lapdock very cool screen savers (worth having a
charging screen saver set to running before starting a
presentation)

3


5. Introducing Firefox browsing and the comparison to the mobile phone experience
Webtop uses a full version of Firefox, giving you the ability to access all the web has to offer.
You can open Firefox in multiple windows, with multiple tabs, and have it on screen alongside Mobile View or
as full screen.
You can run it simultaneously with Mobile View, one of the ways that Motorola take advantage of Dual Core
processors.
Top Tips
Before your presentation, open Firefox on Webtop and check all the sites you plan to show are set up, that
you are logged in, etc etc.
Showcase the Android version of the webpage on Mobile View, alongside the full browser version. It
underlines how limited our competition are when it comes to using their phones for the web
Load videos in the browser, and then maximise the icon, to get a full screen video playing


TM
6. Taking it to the ultimate level - full computing with Citrix
This is where Dual Core computing comes to life.
With Citrix you can have a full Windows, or Mac, or custom operating system environment at your ﬁngertips
When you demonstrate this feature, the audience will be genuinely amazed.... no other phone can do
anything like this.
Top Tips
Ensure you have a Citrix account set up, and save a shortcut to your toolbar with the following URL:
https://motorola.desktone.com
Ensure you have preloaded ﬁles (Word/Powerpoint/Excel) into your cloud based Citrix account
When running Citrix, minimise the window and you will reveal the full Webtop and Mobile View still running!
Practice using it..... it can be unreliable in demo mode so be sure you are comfortable with using it

1 Log into your Citrix account 2 Citrix Receiver loading screen 3 Windows XP appears


7. Introducing MotoCast TM

This is one of the most exciting features on a mobile phone in years.

A truly effective and user friendly Cloud interface for use on mobile phones, but also on a larger scale
through the Webtop interface

Showing this LIVE using a HD Multimedia dock or Lapdock truly showcases how revolutionary this
feature is

Top Tips
Be brave, and take the leap..... try leaving your laptop at home, connected to the internet and powered on...
and then connect to it in your customer presentation. It’s even better when you live in another country and
you can show it working... it still amazes me every time I use it !


1 Select the ‘Files’ app in your Mobile View

All connected
MotoCast
computers are listed

If showing as Online
proceed to the next
stage of the demo...


2 Select the folders from your home PC or Mac

All the folders you
have made visible
will be shown....


3 Open up a folder with content and demo this

Select a folder with
a variety of ﬁle types
to showcase


TM
8. Introducing the new Connected Media Experience with MotoCast

Combining MotoCast with the new Media UI creates something absolutely amazing

The original Media Gallery UI from Webtop 1.2 has been replaced by the on-device Connected Gallery
and Connected Music features

Demo’ing it in a Webtop experience, and on a much larger screen than the phone itself, makes it even
more exciting and relevant

Top Tips
Try leaving your laptop at home, connected to the internet and powered on... and then connect to it in your
customer presentation. It’s even better when you live in another country and you can show it working...

Try using the ‘Smart Controller’ Remote Control to bring the whole experience together in a truly unique way


The Connected Gallery can be made full screen by rotating Mobile View by 90
degrees and selecting full screen. In this mode the user interface looks amazing,
with a shadow carousel of images.

Imagine this on a 40” TV screen at home powered by your HD Multimedia Dock...
not just on a 4.3” qHD display


The ability to access all your Facebook photos you have ever uploaded
within the gallery view transforms how you access this content. You can
still tag, share, comment as well, even when interacting from a TV screen
at home


The ability to access all your friends’ Facebook photos that they have ever
uploaded within the gallery view transforms how you relate to shared
media.

Imagine being with friends at home, your phone docked to the TV,
discussing you last holiday together and being able to access the photos
right there... comment on them... share them...


And with MotoCast I can access any photo on my connected computers,
whether they are in the same building or on the other side of the world.

I can access photos in my iPhoto albums as well.... I’m not locked to the
Mac ecosystem any more. And what’s more, I can access it in real time.


The Connected Music player is where the on-screen experience really
takes off.

This experience is a step change from the original ATRIX music player, and
when connected to a home stereo through HDMI the sound is of the
highest quality, coupled with an incredible on-screen UI.

Access to all possible media sources through MotoCast, Podcasts,
Internet Radio and DLNA all from the comfort of your armchair

Albums sync’d to phone but when MotoCast is ... there are 100’s more
through MotoConnect switched on.... albums to chose from

The Connected Music player enables you to access much more than just a
song, you can explore lyrics, biographies of the bands, events, photos,..
even music videos and related artists

with full screen playback, and
Stunning track listing UI ... and detailed artist info and links
song lyrics on screen -
through LastFM to photos, music
imagine big screen Karaoke
videos etc
on your TV!

And introducing Podcasts and Internet Radio in to your living room....

It’s now possible to access all the different sources of media and content
all from the same UI, from the same device gathered together from all over
the internet

All with an easy to navigate UI with your mouse or advanced BT remote

Podcasts - in association with podcast.com Internet Radio - in association with SHOUTcast Radio


9. Using the Webtop interface in a Corporate environment

With RAZR and Stable 6 of Motorola’s Android platform there are some very signiﬁcant features
introduced : Webcam support, SD card support, Ethernet and VGA output

This enables RAZR to form the heart of a totally credible computing solution

Ethernet connectivity dramatically improves the stability of Citrix as well as internet speeds for all aspects
of Cloud Computing. This feature is currently only supported by the LapDock 500 Pro.

VGA output enables us all to present without ever needing a computer again. VGA can be done through
Lapdock 500 Pro as well as the VGA cable adaptor

Top Tips
Use this section of the presentation to introduce our enterprise ready solutions, 3LM etc, as well as the
simplicity we have created for accessing corporate functionality, such as SecurID, Corporate Directory
LookUp, GoToMeeting, Documents To Go, MotoPrint


By installing the SecurID token and certiﬁcates you can use Webtop to access the entire Motorola network


Full Call functionality at all times
Even when running VPN, Citrix, or full webtop, calls are still routed, with a feature rich UI of its own, showing caller ID photo and
latest social media updates


And you can set up the proxy server settings using the Ethernet control panel which is automatically enabled
when the phone is inserted in LapDock 500 Pro

Ethernet
Settings

Provides instant
access to
Ethernet and
Proxy settings


10. Showcasing the critical on-device corporate applications

The impact of the corporate ready applications working on RAZR are much better understood and presented
within the Webtop environment, where the full computing power is better harnessed on a larger screen


Showcasing the hardware
Whether you are using an HD Multimedia Dock or a Lapdock, it is the experience that matters....

1. HD Multimedia Dock, Keyboards and the Work and Play kit
2. Lapdock 100
3. Lapdock 500 Pro
4. RAZR Car Dock
5. Smart Controller
6. VGA Adaptor
7. Webtop Adaptor
8. P893 portable power pack


Our experiences to date
There have been a spectrum of launches of ATRIX worldwide
Where we launched with the phone only the focus was always on price, and we struggled
Where we launched with a focus on the Lapdock the discussion was always on the price of the lapdock
One of the most successful launches was using a new concept bundle - ‘The Work and Play Kit’
This bundle includes the HD Multimedia Dock, Keyboard, Mouse, HDMI cable, and the IR remote control
Signiﬁcantly higher than expected sell through of the phone in the launch window and one of the most exciting
ATRIX launches worldwide (Orange UK)
Depending on demand we will create a Work and Play Kit bundle for all future key smartphones
RAZR (already committed), ATRIX 2, Vantage, XOOM 2 etc

“A big box of value”
only needs 1 in-store peg
easy SKU to manage in channel


HD Multimedia Dock 3.5mm audio out
3 USB-A ports
18W power

This is the dock that forms the heart of the Work and Play Kit, alongside the BT Keyboard and BT
Mouse, HDMI cable and 18W power supply
It has 3 USB ports on the rear, so you can connect a wired keyboard, wired mouse and/or a USB
mass storage drive
Whisper interface triggers the ‘Smart Dock’ mode, with Application Picker
Designed to support RAZR and future devices with top located 12M connections


LapDock 100 10.1” 1366 x 768 display
Two ﬁnger scroll trackpad
Stereo Speakers
Kensington D Lock slot
2 USB ports
24Wh battery
92% keyboard
Size 31.6mm
Weight <2.2lbs

Targeted at the youth demographic, students etc
Entry level pricing, designed to provide a single computing solution whilst being able to always
have the latest, coolest phone powering it
Best suited to mid tier smartphones such as ATRIX 2
The 12M connection is made through a tether cable at the rear - this caters for the different
positions of the 12M socket on our phones, and has the effect of boosting the RF performance of
the wireless connection - critical for Cloud computing. Stay connected with a stronger signal.

LapDock 500 Pro Stereo Speakers
2 USB ports
36Wh battery
Full Size keyboard
Dock – Universal
Weight <2.6lbs
Multi Touch Scroll
14” 1366 x 768
Ethernet RJ45
Webcam
VGA out
SD card reader

Targeted at businesses and professional users, large 14” HD display, lightweight
With a full size, pyramid style keyboard this is designed for full time use in a business environment
Can be connected directly to a wired Ethernet cable providing the fastest and most stable internet
connection for Cloud computing, as well as reducing dependency on WLAN and 3G networks
Fully upgradable to future phones with the 12M connector, with added RF boost from the wired tether
connector
Provides the full support for Stable 6 devices, Ethernet, VGA projection socket, SD Card slot, Webcam

RAZR Advanced Car Dock Windshield Mount
Car Cradle
3.5mm Audio Cable
Custom Audio and
Power USB Cable
VPA

The most useful dock of them all.....you end up using it every day!
Automatic trigger of Car Dock mode using Whisper interface
Provides Navigation and Handsfree communication through a unique ‘3 foot’ user interface
Personalisation options on screen, incl. creating your own application shortcuts
Noise reduction and Echo Cancellation automatically enhanced when in the dock
Can be connected to the AUX In socket of any car stereo providing the ability to make this the hub
of your music system as well

The Smart Controller

Provides multi-touch trackpad control to the full
phone experience
Perfect for use in your home with Connected Gallery
and Music functions
Has the main Android shortcut keys for one button
access to key functions
Ability to initiate functions through your voice with
one touch access to Google Voice Control

.... and best of all, acts as a handset to take those
calls that come in while your phone is docked


VGA Adaptor

At last, the ability to use your phone for all your business meetings and presentations
This one simple adaptor will unlock the Webtop interface and allow you to project it with any standard VGA projector
It can also be used to trigger ‘mirror mode’, and the Gallery and Music player
You can also connect a microUSB charger to keep your battery charged while you present
Consider using this alongside the Smart Controller BT remote for an ultra-portable presentation solution for your next
sales pitch

Webtop Adaptor

A small, ultra portable adaptor that enables you to unlock the power of webtop from your phone
onto any HD TV or HD projector


P893 Portable Charger

Once you’ve used one of these you can never cope without one
Provides a full recharge for your RAZR while on the move,.... the perfect partner for your phone
Consider as a promotional bundle as well, can be pad printed on the face with logos etc


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