The January 2013 issue of the Rotarians On Social Networks Fellowship Newsletter- The ROSNF Rocket

1. Volume 1, Issue 2
Rotarians on Social Netw orks Fellowship January 2013
The ROSNF Rocket
INSIDE THIS ISSUE:
Rotary and Social Media – Engage Now!
Rotary & Social Media 1 The Rotarians on Social
Message from our Chair 2 Networks Fellowship’s
mission is to promote
ROSNF Survey 2 Rotary fellowship, service
and public relations
Rotary in Western Australia
Facebook Seminar 3 utilizing all the tools
available on social
ROSNF Resources for You 3 networks.
SNetiquette – What is it? 3
Social networking is
Inside a Successful Rotary invaluable for building
Facebook Ad Campaign 4 and reinforcing Rotary
ROSNF Committees and You 4 friendships, with the
ability to share snapshots
Call for Innovators 5 of your personal life in a
non-intrusive way that
enable you to find more for current events for website that brings just
in common with other many. Rotary has a very about every aspect of
Rotarians, Rotaractors, robust Twitter presence Rotary to members new
Interactors and Rotary that includes a very and old. Rotary also has
alumni. It also provides a active Rotaract an extensive presence on
free, easy and effective community. Rotary also other social media such
way to share your Rotary has a great presence in a as YouTube, Vimeo,
story with the wider number of different flickr, Instagram, as well
world. forums on LinkedIn. as great image resource
site for those of us pulling
2012 has been a year of Rotary International has together our own content.
awakening for Rotary in also launched a
different Social Media. revamped Member Come join us in Social
Rotary’s official Facebook Access Portal and has Media! Rotarians are
page has over 200,000 added a lot of current very active in all of these
likes and is a vital source content on its Rotary,org forums - see you there!
ROSNF Member Survey –Please Participate
By Kero O’Shea | ROSNF.net Link could be improved in The survey is short – five
terms of communication multiple choice questions
Rotarians on Social relative to the 10 Million and an opportunity for
Networks Fellowship is Charity Miles Giveaway, you to offer your
carrying out a survey on so that we’re better thoughts – so it will only
the 2012 10 Million prepared to help mobilize take a moment.
Charity Miles Giveaway. the Rotary vote in the
event of future http://www.surveymonkey.com/
We want to find out what opportunities. s/R8CFF95
worked and where things
Thanks!

2. Page 2 ROSNF Rocket – Januar y 2013
Greetings from the Chair
Greetings Rosnarians!
The holidays are now over for most of us but please allow me to belatedly wish all of you Happy New Year. I sincerely
hope that 2013 will be a great year for all of us.
As we now drift past the middle of this Rotary year I am happy to report that ROSNF has more than 1550 members from
over 100 countries. We are growing fast and becoming a large and diverse Fellowship. If we are not already, we will
likely soon become the largest RI Fellowship in the world. With this size comes responsibility. We would very much like
to be a useful and enjoyable Fellowship for all of you and we are always thinking of ways in which we can engage our
members and increase participation. This is a long term goal for our Fellowship and if you have any ideas or suggestions
please let me/us know.
Your board of directors has been very busy and I would like to thank them for the high level of participation and
enthusiasm. One of the first things we did this Rotary year was to create some guidelines for using social networks and
social media, and we decided to call them “SNetiquette Guidelines”. (Social Networking Etiquette Guidelines) It appears
that we are pioneers in producing these guidelines. Please see Page 3 of this newsletter for more details and feel free to
borrow our guidelines for your social networking needs. We only ask that you provide a small credit to and hopefully a
link to ROSNF. Special thanks go to Simone Collins for producing the initial draft that was tweaked by the full board.
Next on the agenda was to produce our first official pins for the Fellowship and we had rather lengthy discussions on
designs, costs and production. We wanted to have the pins ready for sale this year and we also wanted to have them
available for the Lisbon Convention. Special thanks go to Rich Lalley for helping as liaison to the production company.
The pins will cost $5 USD with an additional charge for shipping and packaging. Very special thanks go to PDG Guz Goh
for providing free pins to all Charter Members! We should have the pins available for order soon.
We have spent quite a bit of time on revisions and reorganization. We wrote some new Moderating Procedures and also
revised our Posting Guidelines. We had some long discussions about our previously dysfunctional committees and
decided to move the committees to Facebook Groups, and we made some changes to the committee chairs and
members. Eventually I asked Kero O’Shea to head an ad hoc committee to finish the job of reinvigorating our
committees and I would like to thank him for his great work. Our committees are now functioning! :-)
We also started working on an interesting new direction for ROSNF. We decided to create ROSNF Facebook Groups for
languages other than English. Our plans were to start with a French Facebook Group and a Spanish Facebook Group,
and later on add more languages. I would like to thank Joan MacFarlane for her help with translating some of our web
pages. Thanks also to our Treasurer Mel Powell for opting to head up this initiative. We hope to have some of these
groups up this term. If you are bi-lingual and would like to help, please do get in touch.
Recently we held our annual ROSNF Election and I am pleased to inform you that our next ROSNF Chair will be Kero
O’Shea. I can assure you that ROSNF will be in very good hands! Kero has been one of our most active and most
effective members of the board. Please check further in this Newsletter for more information on Kero. My thanks again to
Election chair Mel Powell for leading this effort. It is not an easy job.
After some discussions the ROSNF board has decided that we will produce quarterly newsletters to be mailed out to all
members. I would like to thank board member Greg Garofolo for accepting the job as editor of the “ROSNF Rocket” and
for putting this edition together.
Last but not least I need to mention the great efforts of Charter Chair Simone Collins, and Immediate Past Chair Don
Higgins. A lot of the heavy lifting has been done by them. It was not many years ago when the three of us were having
initial discussions about this proposed new Fellowship on Social Networking and we almost decided to call it SNRF! Or
FOSNR? :-) You can figure those out I think. But at the last minute we decided on ROSNF. And here we are!
Best wishes,
Philip Merritt - ROSNF Chair 2012-2013

3. ROSNF Rocket – January 2013 Page 3
Rotary in Western Australia Facebook Seminars
By Kero O’Shea | ROSNF.net Link tools that allow members to and other courses
effectively build and conducted by Kero and
400 Rotarian and
manage Facebook pages. Simone provided
Rotaractor delegates Facebook training to more
attended groundbreaking The initial seminar had than 400 attendees and
seminars on Facebook in more than 150 Rotarians underpinned the
February and March 2012. and Rotaractors from with development of a
The Rotary in WA representatives from nearly significant network of
Facebook Seminar ‐ 12 Designed by ROSNF all metropolitan clubs and Facebook pages in
February 2012 Board Members Simone several country attendees Western Australia. District
Carot Collins and Kero and its success led to a 9465 alone has nearly 50
second course being held pages with a combined
O’Shea, the two seminars
in the southwest of WA in page following of more
covered common than 6000.
March.
concerns around privacy
and security as well as the Together these programs
ROSNF Resources Ready for You
explore. toolsets to help you
measure your social
Please visit us at
media impact.
ROSNF.net (and through
this link) to see the We have also added
collection of resources presentations that ROSNF
available to you. members have made on
Social Media and Rotary
There are educational
over the past few years
primers on the different
that you can view and
social media platforms for
Our team of volunteers reuse in your clubs and
Social media novice or the novice as well as
districts.
and Rotary Social Media specifics on which media
experienced veteran, pioneers has been busy to use for different Take a look and contribute
ROSNF has the pulling together a variety messages and where to to our vibrant and growing
resources for you to of resources for you to go to find statistics and knowledge base!
better your Rotary on
Social Networks and
the forums within
which to collaborate SNetiquette – What is it?
with others around the
world. The rapid growth and applying the Four Way guidelines and best
ease of use of social Test and seeing social practices around
media sites and media as just one part of participating in Social
technologies makes them your club or district’s wider Media forums and
attractive and effective communication and public features.
channels of relations strategies.
communication. However,
there can be a host of Please click this link to go
unintended implications if to our SNetiquette pages
they are used without and learn more about our

4. Page 4 RONF Rocket – Januar y 2013
Inside a Successful Rotary Facebook Ad Campaign
By Rich Lalley | ROSNF.net Link living in District 6440, just people contacted the
north of Chicago. The ads District and were
Continuing a successful targeted adults 30+ with connected with clubs in
campaign begun in an interest in their communities.
January 2012, Rotary charities/causes,
District 6440 delivers Throughout 2012, Rotary
teaching/education, the
millions of ads to ads were seen 48 million
environment, politics or
Facebook users living in times and the District
small businesses, or
northeast Illinois. The Facebook Page grew from
about 30% of the adult
campaign is funded with a 170 to 1,127 fans! These
population living in the
Rotary International PR fans are exposed to an
district. (The Youth
Grant and contributions ongoing stream of Rotary
Exchange RYLA and GSE
from District 6440 news through the posts on
ads targeted younger
Rotarians through their the Rotary6440 page
adults and teens too).
annual dues. which are featured in their
Many of the ads feature newsfeed. A complete
The campaign features Rotary videos produced report on the July –
more than two dozen by RI, and many link to December campaign,
different ad executions in special Facebook pages including performance for
five themes: “Reasons to about “What is Rotary?” all ads, can be found on
Join Rotary”, “What’s and the “Why join a the Rotary District 6440
Rotary?”, and ads Rotary Club?” These website.
promoting GSE, Rotary pages provide viewers an
Youth Exchange and inquiry form to request
RYLA. more information about
From July to December Rotary in Northeastern
2012, these ads were Illinois, and our District
seen more than 13.6 membership committee
million times by over follows up on all inquiries.
200,000 Facebook users In 2012, more than 135
ROSNF Committees Need You
Several committees have with ROSNF, including our Then please join the
been recently (re- newsletter. We have just ROSNF Convention
)activated, and others will commenced work on a Committee
be coming back online communications strategy on Facebook or
shortly. for ROSNF. on rosnf.net. Come join our ROSNF
If you would like to have See the Communications Committees – engage
greater input into the Committee rosnf.net Training Committee
workings of ROSNF, join group or Facebook group. Do you provide social
and collaborate with
one or more of our media training in your some amazing Rotarians
committees, here on Convention Committee district? Would you like to and Rotaractors.
rosnf.net or on Facebook: Are you planning on going be involved with social
to the Lisbon Convention? media training? Join the
Communication Would you like to help ROSNF Training
Committee plan ROSNF’s presence Committee, now operating
This committee will be and activities at the next via a Facebook
managing the various Convention, whether you group and rosnf.net group.
communications channels are able to attend or not?

5. RONF Rocket – January 2013 Page 5
The Rotarians On Social Networks Fellowship promotes fellowship and service
Rotarians On Social
through:
Networks Fellowship
 providing training on how to use social networks safely and effectively for
www.ROSNF.net
maximum benefit for all areas of Rotary fellowship and service (and personal
enjoyment), without compromising privacy or being seen to “spam” about Rotary.
This includes alerting members about Facebook scams and viruses, and assisting
Rotarians to tap into the social networks alumni build up themselves.
 developing and supporting open source applications (including Facebook
apps) to further enhance the ability of Rotarians and Rotaractors to find fellow
partners-in-service and conduct projects.
 promoting the existing Rotary-related applications, especially the official pages
and causes of Rotary International.
If you are a Rotarian, Rotaractor, or Rotarian spouse and you share our love of social
networking, or would like assistance in getting to grips
with Facebook, LinkedIn, Twitter, blogging, and other social networks and Web 2.0
sites, please join us!
Calling All Innovators!
Do you have ideas on and ROSNF social media story that another club is
how to improve your club communities. looking to model from.
or districts public image
Have you or your club We are looking to foster
in your communities, but
undertaken a new effort increased participation in
are unsure how to
in social media to our forums on different
leverage social media to
address challenges in social media platforms to
do so?
membership recruitment capture these best
Is your club struggling to and engagement, alumni practices and
find new collaboration involvement, service experiences and share
methodologies or toolsets project planning and them within the Rotary
in planning service promotion, and./or public world.
Thank you to ROSNF Rocket projects or developing the image? If so, please
We also welcome your
next generation of reach out to us so that we
Contributors: leaders? can highlight your efforts
contribution to our
communities as we come
and share them with our
Philip Merritt Are you looking for new together in fellowship to
1500+ members.
ideas on how to engage celebrate our successes
Kero O’Shea your New Generation or Our greatest learning tool in our communities
Rich Lalley Foundation Alumni in is our experience gained around the world.
Simon Carot-Collins Rotary? through trying new things
Your voice, your ideas,
Greg Garofolo These questions and
and in running successful
and your experience are
established programs.
more are among those a critical part of our
& ROSNF members that have What may be normal
that are actively being Fellowship’s success.
business for you and your
contributed to our body of discussed on different
club in social media may You can make a
knowledge referenced within the forums within the Rotary
just be the solution and difference.
Rocket