The technology of printing is ever changing. These changes are happening quickly and with resources such as the Internet, printing has taken a form that’s foreign to most people. The days of lugging your templates down to a print shop and discussing details for hours on end are officially over. However, the basics of printing will never change.

1. The technology of printing is ever changing. These changes are happening quickly and with
resources such as the Internet, printing has taken a form that’s foreign to most people. The days
of lugging your templates down to a print shop and discussing details for hours on end are
officially over. However, the basics of printing will never change.
Every print company operates under the basic economic principle of scale; large print runs are
lower in cost. If your printing project requires 1,000 copies, you are more likely to get a higher,
per piece price quote than you would if the project required 3,000 copies. This is where a print
management company or a print broker can make things easier for you.
Print brokers are professionals who are familiar with the ins and outs of the printing industry.
These professionals know just about everything there is to know about printing, from business
card printing to brochure printing and even magazine printing. These professionals have been in
the printing industry long enough to know each print company’s abilities and specializations.
A print broker takes your printing order and locates the best company for the project based on
their skills, available options, and prices to suit your needs. For example, they know that
handing over a magazine printing or brochure printing job to a company that specializes in
business cards will result in a lower quality product with a higher cost. Print brokers also
combine orders to get a discounted price. Bulk orders always bring more savings and allow for
more products.
Besides the monetary advantage, there are other benefits of hiring a print broker. Time is very
valuable to everyone these days and there is none to waste on small tasks such as choosing
font types and paper colors. Hiring a print broker not only saves you that precious time, it saves
you the headache of trying to understand all the elements that go into brochure and magazine
printing. Printing is far more complex than most think and it is nice to know that you have a
professional on your side.

2. Many companies are going green and if your company has a green policy, it may be more
difficult for you to find an appropriate print company. Using a print broker is a way to get your
printing jobs done professionally by a company who uses recycled materials.
When you search for CMYK printing, or catalog printing online, you will be presented with a
seemingly endless number of different print company options available to you. You will have
many companies to choose from because there are so many printers who offer catalog printing
and CMYK printing. And every option will tell you that they’re the best one of the bunch. So,
what are you going to do when you have all kinds of options, but no idea how to differentiate
between them all? You can stand there scratching your head and wondering which company to
use for your catalog printing and CMYK printing needs, or you can call in a professional print
broker to help you get the decision squared away quickly.
Julia Hall of CMYK Print Solutions is a marketing professional with more than 25 years
experience in marketing and print management. For more information on how she can help with
your printing needs, visit www.cmykprintsolutions.com
For more information visit: http://cmykprintsolutions.com